Lotus Global has brokered a licensing deal between Rei do Mate and emoji® for a Britto collaboration.
Rei do Mate has teamed with emoji® to create a line of collectable Britto bread cups.
The deal, brokered by Lotus Global, will see the creation 18 cheese bread combo collectible cups. Each Britto cup will leverage designs exclusively offered in Rio de Janeiro, Brazil.
“We are thrilled about the launch of this promotion that will truly entertain Brazilian people during the Xmas season,” says Marco Hüsges, chief executive officer and founder, The emoji Company. “This partnership is the perfect symbiosis of our partnership with famous artist Romero Britto and we are proud to be working with Rei do Mate again for the Brazilian territory.”
The promotion is available at all 300 of Rei do Mate´s stores in Rio de Janeiro. It is also available on online platforms that offer delivery service. For Emoji, the deal adds to its licensing portfolio, which also includes partners such as L’Oreal.