HAMBURG, Germany June 23, 2026– Fun, laughter, love, and self-expression are taking center stage as PNJ (Phu Nhuan Jewelry) brings the iconic world of the emoji® brand into fashion with an exclusive jewelry collection designed to help consumers wear their emotions with pride.
Created in collaboration with The emoji company and facilitated by Medialink the SEA, the collection transforms some of the world’s most beloved emoji® brand designs into stylish, contemporary jewelry pieces that celebrate individuality, positivity, and personal expression.
Featuring exclusive designs inspired by the symbols that have become part of everyday conversations around the globe, the collection captures the playful spirit and universal appeal of the emoji® brand. From joyful smiles and heartwarming expressions to fun, expressive charms, each piece is designed to add a touch of personality and sparkle to every outfit.
Ms. Hoai Anh Truong, Chief Retail Officer & International Business Expansion and New Business Development at PNJ, said:
“Jewelry has always been a powerful form of self-expression, and this collection takes that idea to a whole new level. By partnering with the emoji® brand, we have created a collection that is fun, meaningful, and highly relevant to today’s consumers. Each design tells a story and allows people to express their emotions, personality, and unique style in a creative and fashionable way. We are delighted by the positive response the collection has received from customers across Vietnam.”
Mr. Vince Ng, Licensing Director at Medialink Entertainment Limited, said:
“The emoji® brand is one of the most recognizable and emotionally engaging brands in the world, making it a perfect fit for a category centered around personal expression. Working with PNJ has allowed us to bring these universally loved icons into a premium lifestyle collection that resonates strongly with consumers. We are excited to see how fans are embracing these designs as a fun and fashionable way to celebrate who they are.”
Paulina Pérez, VP od Licensing and Operations of The emoji company GmbH, added:
“The emoji® brand was created to help people express emotions and connect with one another. Seeing those emotions transformed into beautifully crafted jewelry is incredibly exciting. PNJ has done a fantastic job of combining creativity, craftsmanship, and contemporary style to create a collection that brings joy, positivity, and self-expression into everyday fashion.”
Whether celebrating friendship, sharing a smile, or simply adding a playful accent to an outfit, the collection offers consumers a stylish new way to express themselves beyond the screen.
The exclusive emoji® brand jewelry collection is available at PNJ retail stores throughout Vietnam and online, inviting consumers to discover jewelry that truly speaks their language.
Wear Your Mood. Share Your Style. Shine with the emoji® brand.
