Promotion will include custom emoji icons and an international television campaign

The Emoji Company and the Burger King brand have joined forces for a worldwide kids’ meal activation designed to spread positivity and deliver an anti-bullying message.

The Burger King X Emoji partnership of Emoji-branded King Jr. kids’ meals will feature 30 different collectible Emoji-branded plush toys. The collection will include fan-favorite Emoji icons including the tears of joy, hearted eyes, happy devil, nerdy face, laughing out loud, star-struck and pouting face. Customized Burger King icons include The King, the Whopper sandwich and a No Bullying Emoji brand icon created for the campaign’s anti-bullying message.

Promotional messaging in-store and on TV in select markets will support the campaign. The promotions will feature an anti-bullying theme that aligns with Burger King’s ongoing work with NoBully.org, which includes 2017’s viral video “Bullied Whopper Jr.”

“The Emoji Company is proud to be a part of Burger King’s efforts to put an end to childhood bullying,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “This partnership with Burger King is a meaningful QSR activation, tapping into the inherent joy and positivity the Emoji brand delivers and embodied by Emoji brand icons to promote an important message about kindness and respect.”

Emoji-themed King Jr. kids’ meals are available now at Burger King locations in Latin America, the Caribbean Islands, Europe, the Middle East, Africa, Asia and the Asia Pacific. The campaign will launch in the U.S. and Canada this month.

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