The Emoji Company cuddles up with family pets in latest live activation

The Emoji Company has partnered with the Hong Kong-based  creative marketing agency, Lab Solutions, to take its first steps into the world of pets and pet paraphernalia, thanks to the curation of the Little One’s Emoji Journey.

The concept is a new playground for both families and their pets, all coloured, of course, with Emoji decal and theming.

“There has never been a more thrilling time to experience all the adventures, photo opportunities and workshops with your pets,” says Emoji, whose latest collaboration spans not just Emoji-themed family photos, but a pop-up shop supplying themed and branded souvenirs, pet products, and pet food.

Participants in the Little One’s Emoji Journey will be able to make use of the large cat food, giant fur balls and paws provided to dress themselves up as their pets for the ultimate photo opportunity. Meanwhile, Pet Pet Playground will host a dedicated area featuring an Emoji-themed giant slide alongside a number of amusement rides, all designed to keep kids and pets alike entertained for hours.

Pn top of this, snacks will be sold at kiosks within the venue in order to satiate the appetite of any hungry child, cat or pup.

Emoji fans can buy souvenirs of limited edition products at the pop-up store, not to mention other exquisite products and pets supplies. They will also be able to personalise their own Limited Edition pet bandanas at the embroidery zone.

Pop up stores and a Pet Academy will run during the weekends, running a roster of activities such as dog yoga classes, pet massages, pet behaviour training, DIY pet food and herbal supplies, nanny pet training, and lectures on how to become a pet trainer.

“It’s been really exciting to see our brand related to pet products and activities promoting a positive lifestyle,” said Marco Hüsges, CEO and founder, The Emoji Company.

“The power of communication is what the emoji® brand stands for and this is yet another perfect collaboration of two well-known and established brands,” Hüsges furthermore adds.