Hamburg, Germany –October 5th, 2026 – Leading medical-aesthetic skincare brand SkinCeuticals has partnered with the globally recognized emoji® brand to launch an engaging new co-branding campaign centered on SkinCeuticals’s P-TIOX anti-wrinkle serum.
The deal was brokered by Medialink Group Limited. Bringing together SkinCeuticals’ science-led approach to skincare and the emoji® brand’s playful and instantly recognizable visual identity, the collaboration invites consumers to express freely, embrace every emotion and celebrate the many sides of their personality.
The campaign comes to life offline through the SkinCeuticals Express Freely Pop-Up Experience Space on Chengdu’s Chunxi Road, open to consumers from September 22 to October 10, 2026. Inspired by the theme “Express Freely, Leave No Lines,” the vibrant pop-up transforms skincare education into an interactive experience.
A giant SkinCeuticals X emoji® brand installation creates an eye-catching photo destination, while visitors can explore skin analysis, wrinkle education and product experiences designed to showcase SkinCeuticals’ professional skincare expertise.
At the emoji®- brand E Photo Booth, visitors can let their expressions take center stage. They can capture a series of exaggerated facial expressions, select their favorite emoji® brand elements and create playful images to print or save digitally. Bringing the many moods of the emoji® brand into the streets of Chengdu, the installation turns self-expression into something consumers can experience, enjoy and share.
Discover Your EMOTI Personality
Launching on September 22, the campaign extends into the digital world through an interactive Expression and Personality Lab on WeChat.
Through 10 imaginative questions inspired by everyday situations, users can discover one of 30 EMOTI personalities. Each result combines an emoji® brand character with a playful personality interpretation, giving different moods, traits and ways of expressing oneself their own distinctive identity.
The experience also invites users to bring their friends into the fun. By sharing the test, participants can receive one of five compatibility results, turning personality discovery into a lighthearted social experience.
Create Your Own emoji® Brand Character
The digital experience goes even further with a DIY customization feature, allowing users to combine skin tones, facial features, accessories and text to create their own personalized emoji® brand character. Finished designs can be shared on WeChat Moments or transformed into personalized stickers.
With the AR Scan feature, users can also scan circular objects in their surroundings to reveal an emoji® brand character on screen and save the resulting creation directly to their photo gallery — adding an unexpected layer of discovery and play to the everyday environment.
Where Science Meets Self-Expression
Marco Hüsges, CEO and Founder of the emoji company, commented: “We are delighted to collaborate with SkinCeuticals on this creative campaign, which brings together the emoji® brand’s iconic and instantly recognizable characters with SkinCeuticals’ professional skincare expertise. Through a combination of engaging offline and digital experiences, the collaboration offers consumers new and playful ways to express their emotions and personalities. We are excited to see the emoji® brand become part of these everyday moments of self-expression.”
From the Chunxi Road pop-up to the EMOTI personality test, icon DIY and AR experiences, SkinCeuticals and the emoji® brand create a vibrant world where skincare, personality and self-expression come together. By turning emotions and expressions into experiences that consumers can see, create, play with and share, the campaign brings a fresh and engaging dimension to the way people connect with both their individuality and their skincare journey.
