Love is in the air… and now it’s on billboards too.
HAMBURG, Germany February 13th. 2026–OddBalls has taken over outdoor advertising sites across key locations in England and Scotland to launch its boldest Valentine’s campaign yet — in partnership with the emoji company. And if you’ve spotted a cheeky Peach or Devil emoji® brand icon on your commute, you already know this isn’t your average Valentine’s gift.
The UK underwear brand has teamed up with the emoji company to create a playful, jointly branded collection featuring some of the most Valentine’s-appropriate emoji® brand icons. From Devil and Aubergine to Peach and Love Heart Eyes, the collection lets customers say exactly what they’re thinking — without saying a word.
Whether you’re shopping for a partner, a situationship, your best mate, or simply treating yourself, this range delivers the perfect mix of comfort and personality. The collection includes Men’s Boxer Shorts and Briefs, alongside Women’s Boxer Shorts, Briefs, Thongs and Bralettes — all crafted from 95% cotton for maximum comfort with maximum attitude.
Both OddBalls and the emoji company champion self-expression, fun, and not taking life too seriously — making this collaboration the ultimate light-hearted Valentine’s gift.
Matthew Gibson, Head of Partnerships & Licensing at OddBalls, commented:
“We’ve always known that OddBalls and the emoji company were a great combination. It’s been fantastic to time our latest launch with Valentine’s Day and bring a full collection to life — both in-store and across outdoor locations. With a range of playful and romantic designs, customers can be as cheeky — or as loved-up — as they like.”
Paulina Perez, Vice President of Licensing and Promotions at the emoji company, added:
“Valentine’s Day is all about expressing how you feel — and our brand has become a universal language of love, flirtation and fun. Partnering with OddBalls allows us to take that expression beyond the screen and into everyday fashion. This campaign is bold, playful and perfectly timed — a reminder that sometimes the best way to say ‘I love you’ is with a wink, a heart… or even a Peach.”
