HAMBURG, Germany – February 9th., 2026 —Joy, color, and positive emotions find their place at home with the launch of a new household product collection born from the collaboration between keeeper and emoji® – The Iconic Brand. Inspired by the philosophy “keep what you love,” this partnership transforms everyday objects into companions full of personality, designed to be part of the daily moments shared by the whole family.
The collection brings together keeeper’s functional design and renowned product quality with the vibrant and expressive emoji® brand universe. Colorful, optimistic themes such as Love & Friendship, Food & Fun, and Animals & Sports spark shared emotions and resonate with children, teens, and adults alike, making this truly intergenerational range with strong impact at the point of sale.
With its expertise, premium materials, and strong commitment to durability, keeeper delivers products that not only help keep the home organized, but also add style, warmth, and a smile to everyday life. This collaboration enhances the emotional value of household essentials while reinforcing the premium positioning of both brands on an international level.
With this new collection, keeeper and the emoji® brand show that the home can be practical and functional, while also being a place where positive emotions are lived, shared, and celebrated every single day.
“For us, licenses are far more than a design trend—they are a way to build emotional connections with people and strengthen our brand,” says Martin Bieri, CEO of the keeeper Group. “With an iconic license like the emoji® brand, we combine functional, durable products with positive emotions, creating genuine value for both retailers and consumers.”
“We are truly excited about this collaboration with keeeper,” says Marco Hüsges, CEO of The emoji company. “Our brand was created to connect people through emotions, and bringing our icons into the home—together with an international leader like keeeper, known for its quality and innovation—allows us to become part of the small moments that make everyday family life special around the world.”
Licensed products not only drive higher demand at retail, but also increase the perceived value of entire categories, strengthen emotional brand connections, and contribute sustainably to brand awareness and international growth.
