emoji®-The iconic Brand enters into an agent agreement for GSA with internationally renowned Hamburg based agency LIZENWERFT.”

 The emoji® brand has been enchanting children, teenagers and adults all over the world for over 10 years and stands for emotional diversity, a brand you can live, laugh, cry and connect yourself with others – without any words!

The internationally renowned Hamburg-based agency LizenzWerft and emoji company GmbH have now entered into a long-term cooperation.

Peter Bichler, founder and owner of LizenzWerft, underlines the importance and significance of the new contract: “It’s rare to find a brand that resonates universally across all genders, age groups, and, most importantly, on every continent. The emoji® brand serves as a global language facilitating multinational communication. The profoundly emotive emoji® brand icons and designs enhance products across numerous categories. We take great pride in welcoming the emoji® brand on board from January 2024 and are thrilled to be recognized as one of the European license agencies for this incredibly dynamic, emotional, and versatile brand,”

Since the founding of the emoji company GmbH in 2013 the emoji® brand was licensed to numerous international partners – such as Sony Entertainment, Puma, ZARA, Danone, Nestlé, C&A, Trolli, Unilever, Ravensburger amongst others. “The emoji® brand can look back on a partnership with more than 1,300 licensees around the world who use the emoji® band in all areas of the consumer goods and entertainment industry”, says Marco Hüsges, founder and CEO of emoji company GmbH.


LizenzWerft has been supporting its clients in the entertainment, lifestyle and corporate brands sectors for more than 10 years. The owners Christopher Conzen and Peter Bichler and their team specialize in creating the right worlds of experience, platforms and stages to present products in the best possible way and to emotionally charge brands.