Emoji – the iconic brand has partnered with Merlin Entertainments’ Chessington World of Adventures resort to kick start a global brand activation strategy with a six week branded takeover.
The campaign launched on the 19th August with a special Emoji pop up activity hib, daily giveaways, exclusive souvenirs and a special emoji themed trail. The campaign is also being celebrated by Tesco’s own launch of Emoji childrenswear.