emoji® inks global brand collaboration agreement with IMPS for The Smurfs™

The emoji company, creator of the globally awarded emoji® brand has signed up for a fantastic brand collaboration with IMPS for Smurfs.

Individual capsule collections will be available across all categories such as Apparel, Accessories, Footwear, Electronics, Drinkware, Fan Merchandise, Home Goods, Stationery and other categories from spring 2020 onwards.

“It’s all about emotions !” says Veronique Culliford, CEO of Imps and daughter of Peyo. “We could not have dreamt of a better match between two worldwide famous brands: emoji® and The Smurfs. Both spreading out smiles, happiness and fun to all the blue planet’s citizens. We are so proud of this great partnership”.

“We are thrilled about this brand collaboration” says Marco Hüsges, CEO and Founder of the emoji company.

The Smurfs have a 60 year history and are beloved by kids all around the world and so are emoji® brand icons.

Our two highly popular and iconic brands have teamed up and the result is a creative and emotional partnership with the mission to make consumers happy all around the world”.

For more information and licensing inquiries please contact the emoji company´s headquarters in Germany.


About Peyo, IMPS (International Merchandising Promotions & Services)

IMPS, is the official licensors of the little blue-skinned characters
‘The Smurfs’. Over the years, IMPS (since 1984) have worked in close collaboration with their agents worldwide to develop successful licensed merchandising programs, retail- and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows, video games, online games, Smurf music … that have secured the everlasting success of the Smurfs.
IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo.


About emoji®- The Iconic Brand

The emoji company is the owner of the registered emoji® trademark in more than 130 countries around the globe. Altogether the emoji company owns more than 1,000 trademarks and has created more than 17,000 emoji® brand icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities. The emoji company works with over 750 renowned global partners including Sony Pictures Animation, Ferrero, Walmart, Nikon, Nestle Waters, Burger King, Miss Sixty, Ravensburger amongst many others.

The emoji® brand is one of the industries most influential lifestyle brands and is ranked on Position No. 71 of the Top 150 Global Licensors.

For licensing inquiries please contact us at licensing@emoji.com or visit our website www.emoji.com