2020 was a turbulent year to say at the least. However, emoji® has helped to keep a smile on our faces. Catering to unprecedented demand for face masks and other hygienic care products, emoji® has appointed partners across the globe to fill the category in a humorous take. As well as brightening consumers’ faces during the pandemic, the new mask partnership with Vistaprint will see emoji® donate 10 percent of sales to help empower small businesses across the U.S. and Canada.

emoji icons are the ultimate universal expressive language – over 6 billion are sent daily through messaging and social media platforms.

Inspired by this phenomenon, the emoji® company was founded in 2013, creating an iconic lifestyle brand with an unprecedented global popularity.

Today, the emoji® trademark is registered in over 100 territories across up to 30 classes of goods and services. There are now more than 25,000 high vectorized icons available for licensing.

emoji® has attracted more than 1,000 partners from all over the world, winning multiple awards.

In Australia and New Zealand, the brand continues to be popular with partners across diverse categories, including fashion, publishing, automotive, and FMCG.

Internationally, emoji® continues to collaborate with iconic brands.

The PUMA x emoji® collaboration was developed to showcase the way people communicate in the modern world. Designed through the lens of instant messaging, the collection pairs emoji® icons with bright colour combinations, creating a range that is young and vibrant. The collection includes footwear, apparel, and accessories for both kids and adults.

Sustainability is becoming a focus for many brand owners and emoji® is right in the mix. emoji® has recently partnered with Canadian eco-focused brand, Greenre. Together they will launch new sustainable products that extend from stationery to activity, craft, novelty, office, and select home products. The products will be made from recycled, natural materials, recyclables, non-toxic, bio-fibers, as well as new age biopolymers.