An Emoji-styled balloon will take flight at this year’s Bristol Balloon Fiesta.

The Emoji Company and Bravado have announced a range of brand activities for this summer.

Festivities will kick off with the Emoji balloon taking to the skies as part of the Bristol Balloon Fiesta. The flight will come with additional entertainment and activities at the Fiesta including games, costume character meet-and-greets and giveaways.

Emoji brand activities will also be taking place in Manchester at the Piccadilly Gardens. Event activities include event performers, family-friendly games, costume character meet-and-greets, and opportunities to win prizes through an emoji wheel of fortune and lucky dip.

“We are delighted to launch the Emoji balloon event in the U.K.,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “This promotion is part of a global marketing and communications campaign for our globally awarded and recognized emoji brand.”

The activities follow on the recent Emoji deal with Watt’s Chile for a dairy products partnership in South America.

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