A new standalone digital gaming watch designed for creativity, mood, and everyday fun.
Hamburg, Germany, January 20th, 2026.– We are proud to launch the first emoji®️game and lifestyle watch in collaboration with MyPlayWatch, a standalone digital gaming watch that turns everyday moments into playful, expressive experiences. Created in collaboration with My Play Watch, the watch celebrates personality, creativity, and intentional simplicity bringing the iconic emoji® Brand expression to the wrist without the noise of constant connectivity.
Built around My Play Watch’s Selective Tech philosophy, emoji®Brand X My Play Watch is designed to feel refreshingly focused. There’s no smartphone pairing, no notifications, and no apps competing for attention. Instead, the watch offers a calm, self-contained experience centered on play, expression, and essential everyday use ready the moment you put it on.
The watch features two exclusive built-in games, emoji® Brand MERGE! and ASK emoji® Brand, created specifically for fast, satisfying touchscreen play. Customizable emoji® Brand watch faces allow users to mix expressions, colors, and backgrounds to match their mood, while emoji® Brand -inspired sound effects add personality and emotional feedback to every interaction. Fitness tracking and timekeeping are included seamlessly, supporting movement and routine without distraction.
“We’re excited to partner with My Play Watch to bring the emoji® Brand to life in such a personal and playful way,” said Marco Hüsges, CEO of emoji Company. “This watch reflects what emoji®Brand is all about; expression, creativity, and connection… designed for everyday life.”
Each emoji® Brand X My Play Watch ships with two interchangeable bands, including a classic yellow emoji® Brand band and a mystery band selected at random from four additional designs. With over 100 customizable watch face combinations, users can easily tailor the look and feel of the watch to reflect their personality and mood.
For collectors and fans who love discovery, My Play Watch is also releasing a special edition blind-box version, featuring one of five exclusive band designs per package. Across the full launch, the collection includes 10 unique band designs, with additional styles planned for future releases.
“The idea wasn’t to make another device competing for attention,” said Jeff Hardy, co-founder of My Play Watch. “We wanted to create something joyful and expressive… that you wear because it makes you smile. The emoji® Brand felt like the perfect partner for that vision.”
Each watch arrives complete with the device, two bands, and a magnetic charging cable, fully assembled and ready to enjoy right out of the box.
emoji® Brand X My Play Watch is available now at www.myplaywatch.com/emoji and on Amazon.
