Hamburg, Germany, January 5th, 2026. From December 12th, 2025 to January 18th, 2026, presented by Medialink Animation International Limited, the emoji® Brand joins hands with Wuhan M+ Mall to unveil Wuhan’s first-ever “emoji® Brand Sweet Carnival”—a citywide winter celebration filled with joy, laughter, and delightful surprises. As a globally recognized iconic lifestyle, the emoji® brand invites visitors into a whimsical wonderland where warmth, happiness, and sweetness come together to create unforgettable moments.
As the festive atmosphere sweeps across the city, M+ Mall transforms its B2 central atrium into a spectacular winter wonderland, featuring three thoughtfully curated immersive theme zones for the “emoji® Brand Sweet Carnival.” At the heart of the celebration stands the “emoji® Brand Gathering Christmas Tree,” a six-meter-tall plush masterpiece adorned with beloved emoji® brand icons, radiating festive cheer. The “emoji® Brand Dynamic Sports Camp” brings happy emoji® brand characters to life through playful, interactive installations—sparking laughter and encouraging families and young visitors to unleash their energy together. Stepping into the “emoji® Brand Candy Kingdom” feels like entering a chocolate dreamscape: a 4.5-meter translucent vessel brimming with emoji®brand chocolate drops fills the space with a sense of flowing sweetness, turning winter fantasies into reality. Visitors can also challenge friends at the “emoji® Game Zone,” where the classic Tic-Tac-Toe game is reimagined with playful emoji® brand icons.
To celebrate the spirit of the season, M+ Mall presents a series of heartwarming festive programs designed to spread warmth and blessings. The “Children’s Choir of Celestial Carols,” taking place on December 24 and 25, features children dressed in Christmas robes filling the mall with pure, angelic harmonies—bringing a soothing sense of joy to urban life. Meanwhile, “Magic Moments – Festive Gift Patrol” introduces elegantly dressed holiday sprites roaming throughout the mall, delighting visitors with surprise encounters and cozy winter gifts. Carrying the festive energy into the New Year, the celebration culminates in a high-energy New Year Bash tailored for Gen Z. On December 31, the “Beat Drop Pop-Up: K-Pop Random Play Dance” invites dance lovers to jump in and freestyle as iconic tracks fill the air, welcoming the New Year with passion, rhythm, and excitement.
“Our collaboration with M+ Mall demonstrates how IP-driven entertainment can evolve through immersive spatial experiences. It’s a perfect example of how emotional engagement and commercial success can go hand in hand,” said Paulina Pérez, VP of Licensing & Operations of the emoji company GmbH.
The M+ “emoji® Brand Sweet Carnival” is more than just an event—it’s a place where joy takes shape and warmth comes alive. This winter, let’s create unforgettable memories and meaningful connections together.
