Hamburg, Germany – April 14, 2025 – Phu Nhuan Jewelry Joint Stock Company (PNJ), Vietnam’s #1 retail jewelry brand, is bringing a fresh dose of fun to fine jewelry with the launch of the PNJ x emoji® Brand Collection—a creative collaboration like none other.
Designed for the bold, expressive, and trend-savvy, this collection takes inspiration from the emoji® brand we all know and love—those cheeky, sweet, and meaningful icons that have become our favorite way to say what words sometimes can’t. The result? A line of seriously stylish jewelry that’s equal parts sparkle and personality.
This exciting partnership reflects PNJ’s mission to break the mold and keep things fresh by blending high-quality craftsmanship with playful, modern design. With this collection, PNJ connects even more closely with the young generation—those who crave individuality, creativity, and just the right amount of sass in their style.
From flirty winks to iconic hearts and everything in between, each piece in the PNJ x emoji® Brand Collection is crafted in gold and silver, and some are even set with dazzling gemstones. Whether you’re vibing cute, cool, or confident, there’s a piece that speaks your language—without saying a word.
Paulina Pérez, Vice President of Licensing and Operations at the emoji company, shared her excitement:
“We’re thrilled to collaborate with PNJ on this vibrant new collection. The emoji® brand characters are all about self-expression and connection—and now, thanks to PNJ’s incredible design and craftsmanship, fans can wear their emotions with style. This jewelry line brings our icons to life in such a fun, meaningful way.”
Ready to wear your mood? The PNJ x emoji® Brand Collection is now available in PNJ stores nationwide and online at www.pnj.com.vn
