Hamburg, Germany – October 14th, 2025- This cross-industry collaboration extends from digital and consumer products into real world experiences where technology, social interaction, and IP licensing converge. The initiative, made possible through emoji® brand´s licensing agent in mainland China, Medialink.

For this joint campaign, BYD is spotlighting its Yuan family. The BYD Yuan family, consisting of Yuan UP and Yuan PLUS, forms a trendy duo that strategically covers the small and subcompact car segments. Yuan UP targets young consumers in smaller cities with its practical, affordable design, while Yuan PLUS offers advanced features like the intelligent driving assistance system and e-Platform 3.0 for upgraded quality. As a key model in BYD’s global expansion, Yuan family is now available in 116 countries with over 1.5 million users. Its DiLink intelligent cockpit and V2L power supply make it ideal for interactive, youth-oriented experiences such as in-car karaoke and outdoor movie watching.

This partnership builds on the shared values of “youthful emotional expression” and “global DNA.” BYD leverages the emoji® Brand to elevate the car from a transportation tool to “the first social car for young people to express their emotions”, turning the vehicle into an extension of personal expression and the road into a social space. The collaboration illustrates the strategic potential of IP licensing in non-traditional categories, strengthening brand affinity, increasing user engagement, and opening new opportunities for cross-industry marketing and co-branding.

Marco Hüsges, CEO of the emoji company, says:

“For me, this is more than just a partnership – it’s a bold statement about the power of brand licensing. When a brand transcends traditional categories and helps turn a car into a social and emotional space, it shows what’s truly possible.”

“I’m proud that, once again, we can demonstrate how universal emotions are. They unite people, they spark joy, and they have the power to connect entire industries in new and meaningful ways.”