Elizabeth Arden, emoji® Brand Collab for Gift Box

The beauty brand has tapped Emoji for a collaborative set.


The emoji company and Medialink Animation International, which is a wholly-owned subsidiary of Medialink Group, have collaborated once again to work with beauty brand Elizabeth Arden.

The co-branded gift box and new packaging launch will help to promote three Elizabeth Arden products in China: ACE eye cream, Pink Capsules, and Ceramide Micro Essence.

The co-branded gift box features a handle in the box which switches the emoji®brand icons from “cool” to “I have a crush on you.” The cap on each product features a limited-edition emoji® brand design, including “witty thumbs up,” “bi xin” and “bubbling with happiness.”

“The Elizabeth Arden x emoji® crossover brand collaboration breathes new air into the consumer-product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji® brand infinite creative possibilities,” says Marco Hüsges, founder and chief executive officer, The emoji company.