Leading French streetwear retailer LaBoutiqueOfficielle.com has partnered with emoji®- The Iconic Brand on a new range of men’s apparel. The first drop of products exclusively landed online on LaBoutiqueOfficielle.com’s website in April 2023 with four unique T-shirt designs, with additional designs launching in the coming weeks.
The partnership was brokered by world-leading entertainment, sport and brand licensing agency Wildbrain CPLG, emoji® brand’s licensing agent for EMEA.
Clémentine Goutaine, Marketing and Retail Director for WildBrain CPLG, commented: “Fashion continues to be an exciting and growing category for us with the emoji® brand. It really speaks to everyone, making it a perfect fit for trend-led, fashion-forward apparel.”
“We have loved working with LaBoutiqueOfficielle.com’s creative team on these covetable menswear pieces,” says Marco Huesges, CEO and Founder of the emoji company. “Self-expression is key to the emoji® brand, and this is perfectly demonstrated in the new collection”.
