Hamburg, Germany — December 10th, 2025 — emoji company GmbH, owner and creator of the globally recognized emoji® brand, proudly announces the official debut of emojiPlanet® at Tsawwassen Mills in Tsawwassen, British Columbia.
This landmark opening represents a strategic expansion of the emoji® brand universe into immersive, family-oriented, location-based entertainment (LBE), developed in close collaboration with Player One Amusement Group and UNIS.
emojiPlanet® brings one of the world’s most beloved lifestyle brands into a vibrant, physical environment where guests can play, interact, and experience the emoji® brand in a new dimension.
A Vision Brought to Life
“emojiPlanet® represents a powerful extension of the emoji® brand universe into the world of location-based entertainment,” said Marco Hüsges, CEO and Creator of the emoji® brand. “For more than ten years, the emoji® brand has been part of consumers’ everyday lives across thousands of products, digital platforms, and cultural moments worldwide. Bringing the brand into a fully immersive environment where guests can touch, feel, and interact with our emoji® brand characters is a natural evolution of our global strategy.”
“Our collaboration with UNIS has been instrumental in translating the emotional core of the emoji® brand into high-performing arcade experiences. Seeing these experiences now unified within a full entertainment venue executed by Player One Amusement Group is a milestone we are incredibly proud of. emojiPlanet® reflects the universal language and positive spirit at the heart of the emoji® brand — and we look forward to expanding this concept into additional global markets.”
