Seven years of creativity, collecting and family fun bring the emoji® brand to life at ALDI Belgium.
Hamburg, Germany, September 1st, 2026 — The emoji company and ALDI Belgium are celebrating seven successful years of partnership with a new emoji® brand loyalty campaign running from August 22nd to October 3rd, 2026.
The campaign combines emoji® Brand Stuxx®, entertainment, and storytelling to create a shared experience for families beyond the weekly grocery trip. This year’s campaign brings the four seasons of the year to life through a fun and colorful cast of characters, including Flora Flutter the butterfly, Sir-Hop-a-Lot, Melo Melon, Foxy Felix, Jolly Poo, and Sofie Sniffles, as well as Winter Wally, a special glow-in-the-dark character.
The experience goes beyond the collectibles, with engaging in-store point-of-sale materials, a collector’s box, creating an immersive world that families can discover together. Customers receive one free emoji® brand collectible for every €15 spent, encouraging them to collect all 30 new emoji® brand characters and complete their four-season collection. The collection also features fun extras such as emoji® brand erasers and pencil toppers, adding a playful touch to homework and drawing.
For those looking to complete their collection, the collector’s box is available for €2.49. With a mix of beloved emoji® brand characters, seasonal storytelling and playful surprises, this year’s campaign offers families an engaging experience that extends well beyond the weekly grocery trip — transforming a promotional mechanic into a recurring emoji® brand customer experience that children and their families actively look forward to each year.
The campaign also brings a musical twist to the TV experience. Vivaldi’s iconic Four Seasons has been given a fresh and contemporary interpretation by Belgian DJ and influencer DJ Gab, creating a distinctive soundtrack for the campaign.
“Seven years of partnership with ALDI Belgium is a fantastic milestone and a testament to the power of the emoji® brand to create meaningful connections with consumers,” said Marco Hüsges, CEO and Founder of emoji company. “What makes these campaigns particularly special is the way they turn shopping into an experience that families can enjoy together. Collecting becomes connecting — between generations, between family members and between retailers and shoppers. We are delighted to celebrate this seventh chapter together with ALDI Belgium and our partner Boost Group.”
The campaign has been developed in close collaboration with ALDI Belgium and Boost Group, bringing together retail, entertainment, music and the globally recognized emoji® brand to create an engaging family experience.
The seven-year collaboration demonstrates the continued strength of emoji® brand loyalty programs in creating memorable consumer experiences while building long-term engagement between brands, retailers and shoppers.
