Hamburg, Germany, November 13th, 2025 – In consumer electronics and lifestyle accessories sector, the emoji® Brand collaborates with REDS, a leading innovator in mobile and tech accessories, to launch a series of phone and earphone cases that merge functionality with emotional expression. The collection features fan-favorite icons such as “face with tears of joy,” “arrow through the heart,” and “hearted eyes.”

Beyond aesthetic appeal, this partnership illustrates how IP can elevate everyday products, differentiate brands in a crowded market, and deepen consumer engagement. The emoji® Brand visual language provides instant recognizability and emotional resonance, particularly appealing to digitally native consumers who value personalization and playful self-expression.

“Our collaboration with REDS demonstrates the power of IP to transform functional products into emotional touchpoints. By combining REDS’ innovation in tech accessories with the emoji® Brand’s characters, we’re creating lifestyle products that resonate deeply with consumers and strengthen brand engagement across categories.”said, Paulina Pérez, VP of Licensing and Operations, emoji company.

This deal was brokered by Medialink Group Limited, the emoji® Brand’s Chinese agent. The products are sold via e-commerce channels across Greater China, Japan, Korea, North America, Europe, the Middle East, Southeast Asia, and South America.