Strategic partnership strengthens the emoji® brand’s presence in one of the most dynamic market´s in South America.
Hamburg, Germany – July 6th, 2026 — For over a decade, emoji® – The Iconic Brand has captivated children, teenagers, and adults worldwide, celebrating emotional diversity and offering a universal language to live, laugh, cry, and connect — all without words.
Today, emoji® – The Iconic Brand proudly announces the appointment of byFrog as its agent for Brazil. With their creative vision, deep local expertise, and proven track record in the Brazilian licensing market, this partnership will play a pivotal role in driving growth, fostering innovation, and creating authentic connections with Brazilian consumers.
byFrog is a Brazilian licensing and entertainment company currently expanding its international operations, with a future U.S. base planned in Miami. Specializing in brand representation, licensing, sponsorships, consumer products, location-based entertainment (LBE), and strategic brand development, byFrog combines creativity, market expertise, and a strong business-driven approach to help global and local brands create meaningful connections with consumers across Brazil and the Americas. Adaptability, agility, storytelling, and an extensive industry network are key pillars that define byFrog’s vision and commitment to delivering long-term value for its partners.
Rodrigo Dagnolo, CEO and Founder of byFrog Co., commented: « We are truly excited to represent emoji® – The Iconic Brand in Brazil and help unlock new opportunities for one of the world’s most recognizable and beloved brands, it is a great honor and a strong sign that we are moving in the right direction as a licensing and entertainment company. At byFrog, we strongly believe in the power of emotional connections and storytelling, which perfectly align with the essence of the emoji ® brand universe. We look forward to building meaningful partnerships, developing innovative products, and bringing joyful experiences to Brazilian consumers together. »
Paulina Pérez, VP of Licensing and Operations at the emoji company, commented:
« Brazil is a vibrant and strategically important market, and we are delighted to partner with byFrog to expand the reach of the emoji® brand across the country. Their creativity, deep understanding of the local market, and passion for building meaningful consumer experiences make them an ideal licensing partner. Together, we look forward to bringing innovative products and exciting collaborations to life that capture the universal appeal of the emoji® brand, creating authentic emotional connections and inspiring smiles for consumers of all ages. »
