HAMBURG, Germany March 25th. 2026-The emoji company has partnered with Regio Just 1, one of Mexico’s leading toilet paper brands, to introduce an innovative and engaging way to connect with consumers in the tissue category.
This collaboration brings a fresh approach to promotional packaging, offering Regio Just 1 shoppers a unique opportunity to receive a collectible, limited-edition travel bag featuring iconic emoji® brand designs. More than just a value-added gift, this exclusive pack reflects the strong emotional connection consumers have with the brand, transforming an everyday purchase into a memorable experience.
Launching in May 2026 across Mexico, the promotion will feature a series of limited-edition travel bags showcasing trendy designs from emoji® – The Iconic Brand. This initiative is part of a broader brand awareness strategy aimed at reinforcing category leadership for Regio Just 1 while expanding the cultural relevance and visibility of the emoji® brand.
“This continued partnership reflects the shared vision of both brands to deliver creative, high-impact campaigns that resonate with consumers across markets,” said Paulina Pérez, VP of Licensing and Operations at the emoji company. “Having successfully worked together in previous campaigns,with other products such as sanitary napkins in Mexico and Central America, we are excited to continue building on this momentum. This collaboration allows us to explore new and creative promotional strategies, delivering meaningful added value to consumers while strengthening brand affinity and loyalty.”
The limited-edition promotional packs will be available in Mexico across major retail chains, including Walmart, Soriana, HEB, Comercial Mexicana, Chedraui, and Casa Ley, ensuring strong visibility and nationwide reach.
This collaboration sets a new benchmark for promotional innovation within the category, blending practicality, collectability, and brand storytelling to deliver a compelling consumer proposition.
