Six unique Junior Meal premiums feature beloved emoji® brand characters and an exclusive emoji® brand -style Burger King King
HAMBURG, Germany June 23, 2026– Burger King is introducing a new collectible premium series for Junior Meals across the Nordic region: six domino sets featuring a colorful cast of emoji® brand characters, including a special appearance by the Burger King King reimagined in the distinctive emoji® brand style.
The new collection combines classic family gameplay with the expressive and universally recognizable world of the emoji® brand. Each domino set introduces children to different emoji® brand characters and playful designs, encouraging families to collect all six editions while enjoying a timeless game together.
A highlight of the promotion is the exclusive emoji® brand-style version of the Burger King King, specially created for the campaign. By transforming Burger King’s iconic mascot into an emoji® brand character, the collaboration creates a unique bridge between two globally recognized brands and offers fans an exclusive collectible experience.
Developed in partnership with Toy Promotion Scandinavia and the emoji company, the promotion also reflects a commitment to more sustainable children’s premiums through products designed for repeated use and long-lasting play value.
« At Burger King, we are always looking for new ways to create memorable experiences for families visiting our restaurants, » said Nicole Reyes Meyer, Brand Manager. « The emoji® brand Domino Collection combines collectability, creativity and classic gameplay in a format that children can enjoy again and again. »
Per Wahlqvist, CEO of Toy Promotion Scandinavia, said:
« Our objective was to create a premium that delivers genuine long-term play value while bringing together two highly recognizable worlds. The domino format is timeless and universally understood, while the emoji® brand characters add personality, fun and collectability. We believe families throughout the Nordic region will enjoy collecting the full series and playing together. »
Marco Hüsges, CEO and Founder of the emoji company, commented:
« The emoji® brand has always been about creating emotional connections through fun, expression and shared experiences. This promotion beautifully brings those values to life. Together, we have created a collection that encourages interaction, imagination and family entertainment. »
The six collectible domino sets will be available for a limited time with Burger King Junior Meals at participating restaurants throughout the Nordic region, while stocks last.
