Heunec fetches new pet products deal with Emoji.

Plush manufacturer Heunec and The Emoji Company have entered into a partnership that will see the emoji brand leveraged for a line of toys and accessories for dogs.

Scheduled to launch later this year, the collection includes the most popular emoji icons such as laughing face, the devil, hearted eyes and the poo. Heunec will release rope toys, throw-and-fetch toys, dog baskets and mats as well as a key ring with the icons image.

“We are delighted to work with Heunec, who is the specialist for plush dog toys and who is, together with us, going new ways and presents this innovative collection reaching out to dog owners, adding colors and humor to products,” says Marco Hüsges, chief executive officer and founder, The Emoji Company.

Products will be available at pet stores in Germany, Austria, Switzerland and online at Heunec.

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