A new partnership between the restaurant chain, Del Arte, and the emoji® brand is launching across France this October, following a deal brokered by WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency. Targeted at kids and families, the activation is running now until 30th November 2023 and is taking place at Del Arte’s 200 restaurants across France.
An emoji® branded food box will be provided with the purchase of a children’s menu in all Del Arte’s restaurants. The box includes activities, a brochure highlighting the online game and a booklet titled “passport to emotions.” Additionally, an exclusive emoji® brand -themed online game has been specially designed for this partnership, which will give players the chance to win a Globber scooter (one per restaurant), along with emoji® brand stickers. Del Arte will execute a comprehensive marketing campaign for the partnership that will highlight emoji® brand visuals.
In addition, every child in the restaurant chain’s loyalty club will receive a letter containing a promotional offer: a children’s menu for €1 during the activation. The activation will also be highlighted via email marketing to Del Arte’s adult customer database, and the restaurant chain will post stories and updates on Instagram and Facebook. Posters in the restaurants will inform their customers about their special offers for the month of November.
This collaboration is based on shared values centered around family, creativity and the expression of emotions, providing an emotionally rich experience for all Del Arte customers.
“For the emoji company it´s a pleasure to work with Del Arte. We are happy to run this nationwide promotion, it´s a truly fun and expressive partnership to make all “italian foodies” out there feel happy,” says Paulina Pérez, Global Commercial and Licensing Director at the emoji Company.