The Licensing Awards 2019: Winners, Innovators and Brand Leaders

This year’s Licensing Awards winners include leading industry names such as Primark, National Geographic and LEGO.

This year’s Licensing Awards saw winners from leading names in the industry including Primark, National Geographic and LEGO.

The 2019 winners were announced in front of nearly 1,300 industry representatives. The gala dinner was hosted by entertainer Vernon Kay and held at The Grosvenor House Hotel in London on Sept. 10. This year’s awards were again backed by Brand Licensing Europe 2019 and Licensing International. The full list of this year’s winners are below:

Licensing International, U.K. Rising Star

Laura Lane, founder, My Icon Story


Best Retailer of Preschool Licensed Products (0-5)

  • Winner: Sainsbury’s Argo
  • Sponsor: eOne

Best Retailer of Kids’ Licensed Products (5-16)

  • Winner: Primark
    Sponsor: Primark

Best Retailer of Adult Licensed Products

  • Winner: Primark
  • Sponsor: Warner Bros. Consumer Products

The Radar Award

  • Winner: Home Bargains
  • Sponsor: WildBrain

Best Licensed Retail Marketing Initiative

  • Winner: National Geographic Photo Ark Collection at Clarks
  • Sponsor: Centum Books
  • Top Retailer Award
    Winner: Primark
  • Sponsor: Mattel UK


Best Licensed Toys or Games Range

  • Winner: Harry Potter Wizarding World by LEGO
  • Sponsor: The Walt Disney Company

Best Licensed Products or Stationery Range

  • Winner: Disney Faces Collection by UK Greetings
  • Sponsor: Boat Rocker Studios

Best Licensed Food or Drink Range

  • Winner: The Snowman Confectionary Collection by Rose Marketing
  • Sponsor: Rainbow Productions

Best Licensed Dress-Up or Partyware

  • Winner: Barbie 60th Anniversary Set by RH Smith & Sons
  • Sponsor: Smiffys

Best Licensed Preschool Apparel Range (0-5)

  • Winner: Peter Rabbit Collection by Paul Dennicci for M&Co

Best Licensed Children’s Apparel Range

  • Winner: National Geographic Footwear Collection by Clarks
  • Sponsor: Hasbro

Best Licensed Adult Apparel Range

  • Winner: Hello Kitty Collection by ASOS and Sanrio
  • Sponsor: Dependable Solutions

Best Licensed Written, Listening or Learning Range

  • Winner: Toy Story Personalized Collection by Signature Gifts
  • Sponsor: Those Licensing People

Best Licensed Giftware Range

  • Winner: Mary Poppins Accessories by Difuzed
  • Sponsor: Penguin Ventures

Best Licensed Home Décor, Tableware or Housewares Range

  • Winner: Friends Homewares by Pyramid International
  • Sponsor: Spring Fair & Autumn Fair

The Innovation Award

  • Winner: Harry Potter Invisibility Cloak by Wow! Stuff
  • Sponsor: Cartoon Network


Best Preschool Licensed Property (0-5)

  • Winner: Peppa Pig
  • Sponsor: Character World

Best Children’s or Tween Licensed Property (5-12)

  • Winner: Harry Potter
  • Sponsor: Misrli

Best Teen or Adult Licensed Property

  • Winner: emoji company
  • Sponsor: Global Brands Group

Best Gaming Licensed Property

  • Winner: Fortnite
  • Sponsor: Funko
  • Best Film Licensed Property
    Winner: Toy Story 4
  • Sponsor: Pyramid International

Best Music or Celebrity Licensed Property

  • Winner: England Football and Lionesses
  • Sponsor: Formula E and TSBA

The Classic Licensed Property Award

  • Winner: The Snowman
  • Sponsor: GB eye

Best Licensed Promotions Campaign

  • Winner: Incredibles 2 Campaign by Plenty and Blue-Chip Marketing Agency
  • Sponsor: Brand Licensing Europe

Honorary Achievement Award

  • Winner: Patrick Bailey
  • Sponsor: Sambro
  • > Source<