Six unique Junior Meal premiums feature beloved emoji® brand characters and an exclusive emoji® brand -style Burger King King
HAMBURG, Germany June 23, 2026– Burger King is introducing a new collectible premium series for Junior Meals across the Nordic region: six domino sets featuring a colorful cast of emoji® brand characters, including a special appearance by the Burger King King reimagined in the distinctive emoji® brand style.
The new collection combines classic family gameplay with the expressive and universally recognizable world of the emoji® brand. Each domino set introduces children to different emoji® brand characters and playful designs, encouraging families to collect all six editions while enjoying a timeless game together.
A highlight of the promotion is the exclusive emoji® brand-style version of the Burger King King, specially created for the campaign. By transforming Burger King’s iconic mascot into an emoji® brand character, the collaboration creates a unique bridge between two globally recognized brands and offers fans an exclusive collectible experience.
Developed in partnership with Toy Promotion Scandinavia and the emoji company, the promotion also reflects a commitment to more sustainable children’s premiums through products designed for repeated use and long-lasting play value.
«At Burger King, we are always looking for new ways to create memorable experiences for families visiting our restaurants,» said Nicole Reyes Meyer, Brand Manager. «The emoji® brand Domino Collection combines collectability, creativity and classic gameplay in a format that children can enjoy again and again.»
Per Wahlqvist, CEO of Toy Promotion Scandinavia, said:
«Our objective was to create a premium that delivers genuine long-term play value while bringing together two highly recognizable worlds. The domino format is timeless and universally understood, while the emoji® brand characters add personality, fun and collectability. We believe families throughout the Nordic region will enjoy collecting the full series and playing together.»
Marco Hüsges, CEO and Founder of the emoji company, commented:
«The emoji® brand has always been about creating emotional connections through fun, expression and shared experiences. This promotion beautifully brings those values to life. Together, we have created a collection that encourages interaction, imagination and family entertainment.»
The six collectible domino sets will be available for a limited time with Burger King Junior Meals at participating restaurants throughout the Nordic region, while stocks last.
