The emoji® brand, with its universally recognized visual language, continues to expand its global licensing program into key lifestyle categories, making everyday interactions more expressive and fun.
The collection spans key back-to-school essentials like backpacks, lunch bags, pencil cases, notebooks, and writing instruments, alongside lifestyle items such as bottles, mugs, diaries, and calendars. Each item brings to life the expressive visual language of emoji® – The Iconic Brand, transforming everyday stationery into a creative, emotional, and engaging experience for consumers of all ages.
“With the incorporation of the emoji® brand license, we take another step forward in our constant evolution, reaffirming the ambitious and global vision that defines us,” said Carlos Martín Álvarez, Marketing Director at Main Paper. “MAIN PAPER looks ahead with the goal of continued growth, exploring new markets and offering products that combine design, quality, and competitive prices—always aligned with current consumer trends. Since our beginning, we have maintained a strong commitment to creativity, excellence, and accessibility, and we believe this new commercial alliance reinforces our purpose of remaining a reference brand in the sector.”
“We are delighted to celebrate this debut launch and to see how Main Paper has successfully translated the emotional DNA of our visual universe into such an inspiring category,” said Marco Hüsges CEO of the emoji company GmbH. “The collection reflects creativity, authenticity, and emotional connection — all fundamental pillars of our global brand vision. This collection perfectly captures how we aim to connect with fans in their daily lives, starting with the back-to-school moment.”
The collection is now available in more than 8,000 points of sale across Spain, Portugal, and Italy, including stationery stores, bazaars, specialty shops, and major retail chains.
