The emoji brand has teamed with the Cow Parade Mexico to create a colourful cow masterpiece.

From 23 July to 3 September, the Cow Parade Mexico herd will be present on Paseo de la Reforma, the longest and most important avenue in Mexico City.

Several art pieces have been developed by young artists, with Sebastián Chávez collaborating with emoji to create a cow masterpiece featuring thousands of yellow faces and the universally loved poo icon, entitled ‘Emooji’.

“We are honoured to be part of this important event where art, creativity and charity meet in such a beloved country like Mexico. It is amazing to be part of an exhibition available for all targets who can enjoy and see the beautiful pieces designed by such talented artists; we are proud that one of the artists has chosen the emoji brand and its original icons,” commented Marco Huesges, ceo and founder of The emoji Company.

Paulina Pérez, global commercial and licensing director at the emoji company, continued: “We are thrilled to participate in such an important event. The Cow Parade has turned into a tradition, which brings fun and humour, while promoting art and a feeling of hope and renewal. The emoji brand design by the artist Sebastián Chávez is a great development that shows thousands of icons and expressions beloved by the people.”

Mario Sotomayor, Cow Parade Mexico and Locos por el Arte director, added: “For me, as the director of Locos por el Arte, it is a great opportunity to work with one of the biggest brands in the world. We are in awe of the creativity they bring each season. It has become a challenge for our artists to live up to their performance. Right now, with The Cow Parade, we are trying to give people a little taste of what we can do together.”