The Emoji Company has secured a new partnership with the branded merchandise and novelty gift specialist, Success Promotions in a deal brokered by its US licensing agent, Retail Monster.

Under the partnership, Success Promotions will look to bring the Emoji brand to life through a range of promotional partnerships, spanning the MLB to the Bobblehead Hall of Fame.

Success Promotions has secured partnerships with brands such as the San Francisco Giants and the Cincinnati Reds, which include a Buster Posey emoji plush pillow (San Francisco Giants) and a Jimmy Votto emoji bobblehead (Cincinnati Reds) to be given out during fan appreciation nights this autumn.

Some of Emoji’s most iconic characters will also be represented at the The National Bobblehead Hall of Fame and Museum, while Success Promotion is currently working on expanding into additional arenas of gaming and global sports and promotional opportunities.

“The emoji brand is a tremendous partner, not only in support, but the development of building strategic plans with building our emoji brand business. The future is full of smiling emoji brand icons,” says Chad Everett, CEO of Success Promotions.

“We couldn’t be more excited about this partnership. The Success Promotions team is truly one of a kind, who have taken the emoji brand to the next level by creating innovative, custom curated product across multiple categories,” added Marco Hüsges, CEO and founder of the emoji company.