In a significant development underscoring its enduring global popularity and market reach, the beloved emoji® brand has forged an agent agreement encompassing the Balkans and Greece with the newly established licensing agency, Licensi. Headquartered in Athens, Greece Licensi stands poised to amplify the emoji® brand’s presence in these regions. For more than a decade, the emoji® brand has captivated individuals of all ages worldwide, embodying a diverse spectrum of emotions. It serves as a universal language, allowing people to express themselves and connect with others. This collaboration with Licensi, which operates primarily in the Balkans but maintains a global footprint, represents a significant milestone for both entities.
Andreas Tsochantaris, co-founder of Licensi alongside lawyer George Zervos, conveyed his enthusiasm regarding the partnership. «This venture presents a distinctive opportunity for us, marking the evolution of our fruitful partnerships. Beyond our initial focus on football and sports, this alliance enables us to explore broader realms, forging connections between renowned brands and lucrative commercial ventures,» he remarked.
Marco Hüsges, CEO and founder of the emoji company, echoed the sentiment, stating, «We are thrilled to align forces with Licensi. We are confident that Licensi’s strategic acumen, coupled with the adaptable essence of the emoji® brand, will catalyze the exploration of new categories and the establishment of innovative partnership programs.»