Get ready to smile, because the emoji® characters are back at ALDI for the fifth time! They’re here to help you explore your dream job! Whether you’re dreaming of being a vlogger or an astronaut, ALDI is inviting customers to collect 30 brand-new job-themed emoji® brand Stuxx. Even teachers are excited for the return of these expressive little figures!

Ever asked a kid, «What do you want to be when you grow up?» Well, ALDI’s latest emoji® brand loyalty campaign gives them 30 fun and exciting answers to choose from! This time, the focus is all about professions. From classic roles like firefighter, chef, and hairdresser to cool new gigs like DJ, vlogger, or even a professional gamer, there’s something to spark everyone’s imagination. Meet Dr. Lab the laboratory technician, Francis Fireman the brave firefighter, and Nelly Nurse the caring healthcare hero – just a few of the characters you can collect!

The campaign kicks off in all Belgian ALDI stores from Saturday, August 24th to Saturday, October 5th. For every €15 spent, customers will receive a free emoji® brand Stuxx to add to their collection. And for those who want to take it to the next level, a special collector’s album is available for just €2.49, complete with two exciting board games!

«With the emoji®characters, we primarily want to reward our customers for their loyalty,» says Isabel Henderick, Managing Director Marketing and Communications at ALDI. «We choose themes that inspire, such as music, sports and – this year – professions. This will make it both affordable and fun for families to shop at ALDI during the busy month of September.»

Marco Hüsges, CEO of emoji® – The Iconic Brand, adds, «We’re thrilled to partner with ALDI once again, bringing our beloved characters to life in a way that encourages people to dream big and explore the endless possibilities of their future careers!»