emoji® brand licensee Boost Deutschland GmbH is responsible for the realisation and the conceptional design of the emoj® collectible figurines promotion with both ALDI North Nord and ALDI Süd. The promotion started nationwide on September 2nd and will be available in all ALDI branches across Germany.
24 adorable and funny emoji® collectible figurines that customers can both play with and exchange among each other are available from September 2nd to October 12th 2019 across more than 4000 ALDI branches all over Germany. The official emoji® collectible toys perfectly unite fun to play and the power to express emotions. The promotion has been tailor made for ALDI by the emoji company and its partner Boost and contains special customised emoji® icons such as the emojj® Spooky with a glow in the dark effect and the emoji® Bling Bling Icon with a glittering effect. Due to its cupping vessel the emoji® icons can be put even on plain underground and will stick on e.g. glass or on a car dashboard.
Also available is a collectors box to store all 24 emoji® collectible figures which contains a board for various games that are perfect for the entire family. For each 15 € spend customers will receive one emoji® collectible figurine for free. The collectors box can be purchased for € 1,99.
On top of that a dedicated ALDI emoji-App has been developed that allows consumers to digitally collect emoji® figurines while hints are hidden in the ALDI flyers. The Aldi emoji-App contains lots of special features, 2 mini-games, 3D special effects and augmented reality features that encourage the consumer to interact with the promotion even within the ALDI stores where they can find life-sized emoji® figurines.
“We are proud about this first German-wide emoji® collectible figurines promotion with ALDI” says Marco Hüsges, CEO and Founder of the german based emoji company. Our brand has been awarded globally and together with our partners we are active in more than 130 countries around the globe. We are very excited to realise such a meaningful campaign together with our partner Boost Deutschland GmbH and ALDI which for sure will guarantee fun for the entire family.”
All products will be offered in a highly innovative and eco-friendly packaging. The emoji® collectible figurines promotion will start on September 2nd and will be promoted via various marketing actions including TV advertisement.