Emoji — the iconic brand has partnered with Merlin Entertainments’ Chessington World of Adventures resort to kick start a global brand activation strategy with a six week branded takeover.

The campaign launched on the 19th August with a special Emoji pop up activity hib, daily giveaways, exclusive souvenirs and a special emoji themed trail. The campaign is also being celebrated by Tesco’s own launch of Emoji childrenswear.

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