The Emoji Company has partnered with Ferrero to launch a collection of Kinder Joy confectionery treats featuring collectible Emoji toy figurines. Bavaria Media, The Emoji Company’s agent, brokered the deal.

Under the terms of the partnership, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.

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