This summer, The Emoji Company and Sun Hung Kai Properties joined forces to launch two live activations in two of Hong Kong’s biggest shopping centers. Medialink, the Emoji Company’s Hong Kong licensing agent, brokered the deal.

Emoji The Iconic Brand Sports Fiesta opened June 9 at the Landmark North mall and featured World Cup-inspired icons and more. To fete the occasion, footballers from Manchester United and other teams hosted an event. The 12-week installation also featured on-site activations, such as a training zone, photo ops and a dance troupe.

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