{"id":89907,"date":"2026-10-16T18:06:13","date_gmt":"2026-10-16T16:06:13","guid":{"rendered":"https:\/\/www.emoji.com\/?p=89907"},"modified":"2026-10-16T18:06:13","modified_gmt":"2026-10-16T16:06:13","slug":"ready-to-decode-saba-and-the-emoji-brand-launch-an-exciting-new-consumer-challenge-in-mexico","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/fr\/ready-to-decode-saba-and-the-emoji-brand-launch-an-exciting-new-consumer-challenge-in-mexico\/","title":{"rendered":"Ready to Decode? Saba and the emoji\u00ae Brand Launch an Exciting New Consumer Challenge in Mexico!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n<div data-google-query-id=\"CKywrqDdl4QDFWCyywEdHIwK_Q\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<p>Hamburg, Germany \u2013 October 16th., 2026 &#8211; Saba and the emoji company are joining forces once again to bring consumers in Mexico a playful new experience combining shopping, music, technology and emoji\u00ae brand icons in a race against the clock.<\/p>\n<p>Running throughout September and October, the promotion invites consumers to BUY, REGISTER, DECODE and WIN, with 214 prizes awarded every week.<\/p>\n<p>For every $250 MXN spent on Saba products, consumers can participate by registering through WhatsApp and submitting a photo of their purchase receipt, which is automatically validated using OCR technology.<\/p>\n<p>Starting every day at 8:00 p.m., participants receive a song encoded. They must arrange the emoji\u00ae brand icons, decode the song and submit their answer. If correct, their exact completion time \u2014 down to the minutes and seconds \u2014 is recorded.<\/p>\n<p>The fastest participants win, with selected Saba products acting as \u201ctime reducers\u201d that can help participants improve their times and compete for higher-value prizes. One of the campaign\u2019s top prizes is MXN $20,000 towards tickets for concerts and other events, giving consumers the opportunity to enjoy their favorite entertainment experiences.<\/p>\n<p>\u201cWe are very happy to be collaborating with Saba once again and to take our partnership into such an innovative and playful space,\u201d said Paulina P\u00e9rez, VP of Licensing &amp; Operations at emoji company. \u201cWhat makes this campaign particularly exciting is that emoji\u00ae brand icons become the language of the promotion. Consumers have to connect the clues, decode a song and then race against the clock. It is simple, intuitive and highly engaging.\u201d<\/p>\n<p>\u201cWe wanted to create an experience that combines participation with excitement and competition,\u201d said Holbein Mata Gasca, Trade &amp; Shopper Marketing Head at Essity. \u201cThe combination of WhatsApp, automatic receipt validation, music and emoji\u00ae brand icons create a dynamic experience where every second counts. The time-reducer mechanic adds another strategic layer and gives shoppers an additional reason to engage with the Saba range.\u201d<\/p>\n<p>Following several successful collaborations, the new activation demonstrates how the emoji\u00ae brand can create interactive consumer experiences that go beyond traditional licensing, transforming the emoji\u00ae brand icons into a fun musical challenge.<\/p>\n<p>The Saba x emoji\u00ae brand promotion will run throughout September and October 2026 in Mexico, supported by POP materials and activations at points of sale.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><a href=\"https:\/\/www.licenseglobal.com\/branded-products\/saba-and-emoji-intro-new-consumer-challenge-in-mexico\">source\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg, Germany \u2013 October 16th., 2026 &#8211; Saba and the emoji company are joining forces once again to bring consumers in Mexico a playful new experience combining shopping, music, technology and emoji\u00ae brand icons in a race against the clock. Running throughout September and October, the promotion invites consumers to BUY, REGISTER, DECODE and WIN, with 214 prizes awarded every week. For every $250 MXN spent on Saba products, consumers can participate by registering through WhatsApp and submitting a photo of their purchase receipt, which is automatically validated using OCR technology. Starting every day at 8:00 p.m., participants receive a song encoded. They must arrange the emoji\u00ae brand icons, decode the song and submit their answer. If correct, their exact completion time \u2014 down to the minutes and seconds \u2014 is recorded. The fastest participants win, with selected Saba products acting as \u201ctime reducers\u201d that can help participants improve their times and compete for higher-value prizes. One of the campaign\u2019s top prizes is MXN $20,000 towards tickets for concerts and other events, giving consumers the opportunity to enjoy their favorite entertainment experiences. \u201cWe are very happy to be collaborating with Saba once again and to take our partnership into such an innovative and playful space,\u201d said Paulina P\u00e9rez, VP of Licensing &amp; Operations at emoji company. \u201cWhat makes this campaign particularly exciting is that emoji\u00ae brand icons become the language of the promotion. Consumers have to connect the clues, decode a song and then race against the clock. It is simple, intuitive and highly engaging.\u201d \u201cWe wanted to create an experience that combines participation with excitement and competition,\u201d said Holbein Mata Gasca, Trade &amp; Shopper Marketing Head at Essity. \u201cThe combination of WhatsApp, automatic receipt validation, music and emoji\u00ae brand icons create a dynamic experience where every second counts. The time-reducer mechanic adds another strategic layer and gives shoppers an additional reason to engage with the Saba range.\u201d Following several successful collaborations, the new activation demonstrates how the emoji\u00ae brand can create interactive consumer experiences that go beyond traditional licensing, transforming the emoji\u00ae brand icons into a fun musical challenge. The Saba x emoji\u00ae brand promotion will run throughout September and October 2026 in Mexico, supported by POP materials and activations at points of sale. \u00a0 \u00a0 \u00a0source\u00a0 &nbsp; &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":13,"featured_media":89911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[125],"class_list":["post-89907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-162","tag-b2b-2","entry","post-inner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ready to Decode? Saba and the emoji\u00ae Brand Launch an Exciting New Consumer Challenge in Mexico! - emoji\u00ae \u2013 The Iconic Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/fr\/ready-to-decode-saba-and-the-emoji-brand-launch-an-exciting-new-consumer-challenge-in-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ready to Decode? Saba and the emoji\u00ae Brand Launch an Exciting New Consumer Challenge in Mexico!\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg, Germany \u2013 October 16th., 2026 &#8211; Saba and the emoji company are joining forces once again to bring consumers in Mexico a playful new experience combining shopping, music, technology and emoji\u00ae brand icons in a race against the clock. Running throughout September and October, the promotion invites consumers to BUY, REGISTER, DECODE and WIN, with 214 prizes awarded every week. For every $250 MXN spent on Saba products, consumers can participate by registering through WhatsApp and submitting a photo of their purchase receipt, which is automatically validated using OCR technology. Starting every day at 8:00 p.m., participants receive a song encoded. They must arrange the emoji\u00ae brand icons, decode the song and submit their answer. If correct, their exact completion time \u2014 down to the minutes and seconds \u2014 is recorded. The fastest participants win, with selected Saba products acting as \u201ctime reducers\u201d that can help participants improve their times and compete for higher-value prizes. One of the campaign\u2019s top prizes is MXN $20,000 towards tickets for concerts and other events, giving consumers the opportunity to enjoy their favorite entertainment experiences. \u201cWe are very happy to be collaborating with Saba once again and to take our partnership into such an innovative and playful space,\u201d said Paulina P\u00e9rez, VP of Licensing &amp; Operations at emoji company. \u201cWhat makes this campaign particularly exciting is that emoji\u00ae brand icons become the language of the promotion. Consumers have to connect the clues, decode a song and then race against the clock. It is simple, intuitive and highly engaging.\u201d \u201cWe wanted to create an experience that combines participation with excitement and competition,\u201d said Holbein Mata Gasca, Trade &amp; Shopper Marketing Head at Essity. \u201cThe combination of WhatsApp, automatic receipt validation, music and emoji\u00ae brand icons create a dynamic experience where every second counts. The time-reducer mechanic adds another strategic layer and gives shoppers an additional reason to engage with the Saba range.\u201d Following several successful collaborations, the new activation demonstrates how the emoji\u00ae brand can create interactive consumer experiences that go beyond traditional licensing, transforming the emoji\u00ae brand icons into a fun musical challenge. The Saba x emoji\u00ae brand promotion will run throughout September and October 2026 in Mexico, supported by POP materials and activations at points of sale. \u00a0 \u00a0 \u00a0source\u00a0 &nbsp; &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emoji.com\/fr\/ready-to-decode-saba-and-the-emoji-brand-launch-an-exciting-new-consumer-challenge-in-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"emoji\u00ae \u2013 The Iconic Brand\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T16:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emoji.com\/wp-content\/uploads\/2026\/10\/emoji_Saba_website_news.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/ready-to-decode-saba-and-the-emoji-brand-launch-an-exciting-new-consumer-challenge-in-mexico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/ready-to-decode-saba-and-the-emoji-brand-launch-an-exciting-new-consumer-challenge-in-mexico\\\/\"},\"author\":{\"name\":\"Liz\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b43a6503935005f0e2ff09a98599af9\"},\"headline\":\"Ready to Decode? 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Running throughout September and October, the promotion invites consumers to BUY, REGISTER, DECODE and WIN, with 214 prizes awarded every week. For every $250 MXN spent on Saba products, consumers can participate by registering through WhatsApp and submitting a photo of their purchase receipt, which is automatically validated using OCR technology. Starting every day at 8:00 p.m., participants receive a song encoded. They must arrange the emoji\u00ae brand icons, decode the song and submit their answer. If correct, their exact completion time \u2014 down to the minutes and seconds \u2014 is recorded. The fastest participants win, with selected Saba products acting as \u201ctime reducers\u201d that can help participants improve their times and compete for higher-value prizes. One of the campaign\u2019s top prizes is MXN $20,000 towards tickets for concerts and other events, giving consumers the opportunity to enjoy their favorite entertainment experiences. \u201cWe are very happy to be collaborating with Saba once again and to take our partnership into such an innovative and playful space,\u201d said Paulina P\u00e9rez, VP of Licensing &amp; Operations at emoji company. \u201cWhat makes this campaign particularly exciting is that emoji\u00ae brand icons become the language of the promotion. Consumers have to connect the clues, decode a song and then race against the clock. It is simple, intuitive and highly engaging.\u201d \u201cWe wanted to create an experience that combines participation with excitement and competition,\u201d said Holbein Mata Gasca, Trade &amp; Shopper Marketing Head at Essity. \u201cThe combination of WhatsApp, automatic receipt validation, music and emoji\u00ae brand icons create a dynamic experience where every second counts. 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