{"id":89510,"date":"2026-05-25T21:50:16","date_gmt":"2026-05-25T19:50:16","guid":{"rendered":"https:\/\/www.emoji.com\/?p=89510"},"modified":"2026-05-25T21:52:51","modified_gmt":"2026-05-25T19:52:51","slug":"mslan-the-emoji-brand-reunite-to-unleash-dopamine-fueled-joy-for-early-summer-%e2%98%80%ef%b8%8f%e2%9c%a8","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/fr\/mslan-the-emoji-brand-reunite-to-unleash-dopamine-fueled-joy-for-early-summer-%e2%98%80%ef%b8%8f%e2%9c%a8\/","title":{"rendered":"MSLAN &#038; the emoji\u00ae Brand Reunite to Unleash Dopamine-Fueled Joy for Early Summer \u2600\ufe0f\u2728"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n<div data-google-query-id=\"CKywrqDdl4QDFWCyywEdHIwK_Q\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<p>Hamburg Germany, May 12th, 2026 \u2013 Presented by Medialink Group Limited: Chinese, new vintage womenswear brand MSLAN has partnered once again with the globally recognized emoji\u00ae brand to launch their second collaborative collection for early summer 2026.<\/p>\n<p>Building on the success of their previous collaboration, this new collection explores the concept of \u201cdopamine dressing,\u201d combining emoji\u00ae brand\u2019s highly recognizable designs with MSLAN\u2019s signature neo-retro aesthetic. Rooted in the principles of \u201csimplicity and purity\u201d and \u201cplayful humor,\u201d the collection is developed to reflect a relaxed yet expressive lifestyle, bringing a sense of ease, positivity, and emotional resonance to contemporary womenswear.<\/p>\n<p>MSLAN integrates emoji\u00ae\u2019s iconic brand into its designs through a variety of techniques, including crochet knitting, woven prints, and handcrafted detailing. This approach preserves the brand\u2019s established visual identity while introducing a fresh layer of energy and emotional storytelling, resulting in a balanced fusion of craftsmanship and playfulness.<\/p>\n<p>The accompanying campaign, titled \u201cMultifaceted Emotions,\u201d encourages modern women to embrace the full spectrum of their feelings with authenticity and confidence. Anchored by the message \u201cI\u2019ve Let It Go,\u201d the campaign positions the emoji\u00ae brand designs as a tool that enables self-expression beyond verbal communication.<\/p>\n<p>To support the launch, MSLAN will implement a comprehensive marketing strategy, including collaborations with Chinese celebrities and key opinion leaders (KOLs), immersive pop-up retail experiences, and enhanced in-store visual merchandising. These initiatives aim to strengthen consumer engagement and expand the collection\u2019s reach across key markets.<\/p>\n<p><em>Huang Li, Creative Director of MSLAN, commented:<\/em><\/p>\n<p><em><br \/>\n\u201cPartnering with the emoji\u00ae brand is truly delightful. Their dynamic designs offer MSLAN a more diverse and sincere way of expression, bringing renewed vibrancy to our early summer collection.\u201d<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.licenseglobal.com\/fashion\/mslan-emoji-brand-launch-second-collection\">source\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg Germany, May 12th, 2026 \u2013 Presented by Medialink Group Limited: Chinese, new vintage womenswear brand MSLAN has partnered once again with the globally recognized emoji\u00ae brand to launch their second collaborative collection for early summer 2026. Building on the success of their previous collaboration, this new collection explores the concept of \u201cdopamine dressing,\u201d combining emoji\u00ae brand\u2019s highly recognizable designs with MSLAN\u2019s signature neo-retro aesthetic. Rooted in the principles of \u201csimplicity and purity\u201d and \u201cplayful humor,\u201d the collection is developed to reflect a relaxed yet expressive lifestyle, bringing a sense of ease, positivity, and emotional resonance to contemporary womenswear. MSLAN integrates emoji\u00ae\u2019s iconic brand into its designs through a variety of techniques, including crochet knitting, woven prints, and handcrafted detailing. This approach preserves the brand\u2019s established visual identity while introducing a fresh layer of energy and emotional storytelling, resulting in a balanced fusion of craftsmanship and playfulness. The accompanying campaign, titled \u201cMultifaceted Emotions,\u201d encourages modern women to embrace the full spectrum of their feelings with authenticity and confidence. Anchored by the message \u201cI\u2019ve Let It Go,\u201d the campaign positions the emoji\u00ae brand designs as a tool that enables self-expression beyond verbal communication. To support the launch, MSLAN will implement a comprehensive marketing strategy, including collaborations with Chinese celebrities and key opinion leaders (KOLs), immersive pop-up retail experiences, and enhanced in-store visual merchandising. These initiatives aim to strengthen consumer engagement and expand the collection\u2019s reach across key markets. Huang Li, Creative Director of MSLAN, commented: \u201cPartnering with the emoji\u00ae brand is truly delightful. Their dynamic designs offer MSLAN a more diverse and sincere way of expression, bringing renewed vibrancy to our early summer collection.\u201d \u00a0 \u00a0 &nbsp; source\u00a0 &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":13,"featured_media":89515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[125],"class_list":["post-89510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-162","tag-b2b-2","entry","post-inner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MSLAN &amp; the emoji\u00ae Brand Reunite to Unleash Dopamine-Fueled Joy for Early Summer \u2600\ufe0f\u2728 - emoji\u00ae \u2013 The Iconic Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/fr\/mslan-the-emoji-brand-reunite-to-unleash-dopamine-fueled-joy-for-early-summer-%e2%98%80%ef%b8%8f%e2%9c%a8\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MSLAN &amp; the emoji\u00ae Brand Reunite to Unleash Dopamine-Fueled Joy for Early Summer \u2600\ufe0f\u2728\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg Germany, May 12th, 2026 \u2013 Presented by Medialink Group Limited: Chinese, new vintage womenswear brand MSLAN has partnered once again with the globally recognized emoji\u00ae brand to launch their second collaborative collection for early summer 2026. Building on the success of their previous collaboration, this new collection explores the concept of \u201cdopamine dressing,\u201d combining emoji\u00ae brand\u2019s highly recognizable designs with MSLAN\u2019s signature neo-retro aesthetic. Rooted in the principles of \u201csimplicity and purity\u201d and \u201cplayful humor,\u201d the collection is developed to reflect a relaxed yet expressive lifestyle, bringing a sense of ease, positivity, and emotional resonance to contemporary womenswear. MSLAN integrates emoji\u00ae\u2019s iconic brand into its designs through a variety of techniques, including crochet knitting, woven prints, and handcrafted detailing. This approach preserves the brand\u2019s established visual identity while introducing a fresh layer of energy and emotional storytelling, resulting in a balanced fusion of craftsmanship and playfulness. The accompanying campaign, titled \u201cMultifaceted Emotions,\u201d encourages modern women to embrace the full spectrum of their feelings with authenticity and confidence. Anchored by the message \u201cI\u2019ve Let It Go,\u201d the campaign positions the emoji\u00ae brand designs as a tool that enables self-expression beyond verbal communication. To support the launch, MSLAN will implement a comprehensive marketing strategy, including collaborations with Chinese celebrities and key opinion leaders (KOLs), immersive pop-up retail experiences, and enhanced in-store visual merchandising. These initiatives aim to strengthen consumer engagement and expand the collection\u2019s reach across key markets. Huang Li, Creative Director of MSLAN, commented: \u201cPartnering with the emoji\u00ae brand is truly delightful. Their dynamic designs offer MSLAN a more diverse and sincere way of expression, bringing renewed vibrancy to our early summer collection.\u201d \u00a0 \u00a0 &nbsp; source\u00a0 &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emoji.com\/fr\/mslan-the-emoji-brand-reunite-to-unleash-dopamine-fueled-joy-for-early-summer-%e2%98%80%ef%b8%8f%e2%9c%a8\/\" \/>\n<meta property=\"og:site_name\" content=\"emoji\u00ae \u2013 The Iconic Brand\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T19:50:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T19:52:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emoji.com\/wp-content\/uploads\/2026\/05\/emoji_press_release_website_final.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/mslan-the-emoji-brand-reunite-to-unleash-dopamine-fueled-joy-for-early-summer-%e2%98%80%ef%b8%8f%e2%9c%a8\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/mslan-the-emoji-brand-reunite-to-unleash-dopamine-fueled-joy-for-early-summer-%e2%98%80%ef%b8%8f%e2%9c%a8\\\/\"},\"author\":{\"name\":\"Liz\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b43a6503935005f0e2ff09a98599af9\"},\"headline\":\"MSLAN &#038; 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Building on the success of their previous collaboration, this new collection explores the concept of \u201cdopamine dressing,\u201d combining emoji\u00ae brand\u2019s highly recognizable designs with MSLAN\u2019s signature neo-retro aesthetic. Rooted in the principles of \u201csimplicity and purity\u201d and \u201cplayful humor,\u201d the collection is developed to reflect a relaxed yet expressive lifestyle, bringing a sense of ease, positivity, and emotional resonance to contemporary womenswear. MSLAN integrates emoji\u00ae\u2019s iconic brand into its designs through a variety of techniques, including crochet knitting, woven prints, and handcrafted detailing. This approach preserves the brand\u2019s established visual identity while introducing a fresh layer of energy and emotional storytelling, resulting in a balanced fusion of craftsmanship and playfulness. The accompanying campaign, titled \u201cMultifaceted Emotions,\u201d encourages modern women to embrace the full spectrum of their feelings with authenticity and confidence. Anchored by the message \u201cI\u2019ve Let It Go,\u201d the campaign positions the emoji\u00ae brand designs as a tool that enables self-expression beyond verbal communication. To support the launch, MSLAN will implement a comprehensive marketing strategy, including collaborations with Chinese celebrities and key opinion leaders (KOLs), immersive pop-up retail experiences, and enhanced in-store visual merchandising. These initiatives aim to strengthen consumer engagement and expand the collection\u2019s reach across key markets. Huang Li, Creative Director of MSLAN, commented: \u201cPartnering with the emoji\u00ae brand is truly delightful. 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