{"id":88324,"date":"2025-07-14T17:38:40","date_gmt":"2025-07-14T15:38:40","guid":{"rendered":"https:\/\/www.emoji.com\/?p=88324"},"modified":"2025-07-14T17:38:40","modified_gmt":"2025-07-14T15:38:40","slug":"the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/fr\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\/","title":{"rendered":"The emoji Company Appoints Develop Licensing \/ Roundos as its Agent for Mexico."},"content":{"rendered":"
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Hamburg, Germany \u2013July 14th, 2025\u2013 emoji\u00ae \u2013 The Iconic Brand, a global lifestyle phenomenon recognized for its expressive icons and emotional storytelling, is pleased to announce the appointment of Develop Licensing \/ Roundos as its licensing agent for Mexico.<\/p>\n

For over a decade, emoji\u00ae \u2013 The Iconic Brand has brought people together through a universal visual language that transcends age, culture, and borders. From fashion and entertainment to stationery and digital content, the emoji\u00ae brand continues to inspire creativity and emotional connection across product categories worldwide.<\/p>\n

Mexico has long been a key market for the emoji\u00ae brand, rich in cultural expression, diversity, and consumer engagement. The new partnership with Develop Licensing \/ Roundos reflects the brand\u2019s commitment to further investing in this important territory and unlocking new business opportunities alongside a dynamic local partner.<\/p>\n

Fabel Galarza, CEO of Develop Licensing \/ Roundos, shared: \u201cWe are honored to represent emoji\u00ae \u2013 The Iconic Brand in Mexico. The brand\u2019s universal appeal and powerful emotional connection make it a perfect fit for our market. Our team is excited to deliver creative, strategic solutions that resonate with Mexican consumers and provide strong value for our licensing partners.\u201d<\/p>\n

Paulina P\u00e9rez, VP of Licensing & Operations at emoji\u00ae \u2013 The Iconic Brand, added: \u201cMexico has always been a very important and fruitful market for us \u2013 a place where culture, emotion, and innovation thrive. Fabel and his team bring unmatched local knowledge, fresh thinking, and an authentic passion for brand-building that aligns perfectly with our global vision.\u201d<\/p>\n

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How did you get into licensing (or how did licensing find you)?<\/strong><\/p>\n

Twelve years ago, I was sitting on a beach in Croatia when simply a thought came to my mind that changed everything. Emojis, at that time, were simply something used in digital communication, but they had no commercial footprint in the physical world. There was no emotional lifestyle behind them and no brand. Back then I decided to build something completely new \u2014 a lifestyle brand that would bring them into real the life across products, experiences, media and entertainment formats. Licensing was not just a business model for me; it became the vehicle to bring an idea to the world and to spread emotions.
\n
\nWhat\u2019s a \u201ctypical\u201d day in your current position?<\/strong><\/p>\n

Frankly speaking there is no such thing as a typical day \u2014 and that is what I ( still ) love about it. We might be discussing a toy line with a potential client in the morning, reviewing designs from an architect for the openng of our arcade amjusement centers by noon, and laying out a partnership in Asia in the evening.<\/p>\n

I really enjoy the variety and creativity the position and the brand brings with it and I love inspiring projects.\u00a0I attempt to stay close to the creative, the partnerships, the overall-strategy and global growth. I also challenge myself every day to keep the brand fresh and relevant\u00a0 across ages, markets, and cultures.<\/p>\n

What\u2019s your biggest personal or professional accomplishment?<\/strong><\/p>\n

Creating the emoji\u00ae brand from scratch and turning it into a globally recognized lifestyle phenomenon \u2014 without being based on a movie, TV show, or comic is something I am deeply proud of but of course it would not have been possible without the help of our wonderful team, our licensees and our agents all across the globe.
\nAnd the idea was not just about licensing icons. It was about creating a full 360\u00b0 universe that works across toys, fashion, food, entertainment, and location-based entertainment. We built something truly emotional, expressive, timeless and borderless and we did it independently.<\/p>\n

What are the most significant trends or changes that you\u2019ve seen in the business in recent years?<\/strong><\/p>\n

I see two major shifts. First, brands today need to live beyond a logo \u2014 they need to offer culture, content, and experiences. It is not enough to just be recognizable. Second, consumer attention is fragmented, so the power of short-form content, gaming, and immersive brand experiences has never been more important.<\/p>\n

We have responded with our own YouTube series and the upcoming launch of \u00a0emojiplanet\u00ae\ufe0f arcade centers that will provide memorable experiences to the entire family. Licensing today is about ecosystems, not just categories.<\/p>\n

What keeps you up at night? What\u2019s your biggest challenge these days?
\nStaying ahead of the curve.<\/strong><\/p>\n

The world changes fast, and our job is to stay one step ahead \u2014 creatively, digitally, and culturally. It is all about building real emotional connection and long-term loyalty requires consistency, authencity and constant innovation.<\/p>\n

One oft he biggest challenges for brand owners today is standing out in an oversaturated market where attention spans are shrinking and focus and consumer interest shifts faster than ever.<\/p>\n

In your opinion, what is the top skill every licensing executive should have in order to succeed?<\/strong><\/p>\n

Vision. Licensing is not just about contracts \u2014 it is about seeing what others do not see yet, then making it real. You also need to be resilient, globally minded, and collaborative. The best partnerships are built on shared belief and long-term value creation.<\/p>\n

\u00a0What\u2019s the best piece of advice you\u2019ve ever received, or what\u2019s your favorite quote?<\/strong><\/p>\n

Goals without deadlines are just dreams. It is not enough to have an idea or a vision. To succeed you need discipline, timing and the will to execute.<\/p>\n

Otherwise, great ideas never leave the page.
\nBuilding the emoji\u00ae brand taught me that ideas only grow if you dare to scale them globally, emotionally, and confidently.<\/p>\n

What is your favorite licensing deal of all time? (It doesn\u2019t have to be one that was signed by you.)<\/strong><\/p>\n

This is really hard to to pick but I have always admired what Sanrio did with Hello Kitty. They build an incredible successful brand without relying on a narrative or storyline unlike many other successful media franchises.<\/p>\n

Hello Kitty\u00b4s appeal comes from her simple, recognizable design and the fact that she is an emotional blank slate, allowing people to project their own feelings and interpretations onto her. Also the emoji\u00ae brand stands for simple, globally recognizable characters that allow companies andconsumers to personalize messages and products and to enhance interactions in a globally understandable way, focussing on simplicity and clarity across different cultures and languages<\/p>\n

If you weren\u2019t in licensing, what would you be doing now?<\/strong><\/p>\n

Straight forward speaking, I would probably be somewhere remote, riding horses, exploring wild nature, and figuring out how to build something again from scratch.
\nMaybe creating a tequila brand – who knows.
\nI simply love to create and to develop from scratch, whether it is a brand, a business, or just a new way of doing things. Creativity is fun.<\/p>\n

The last licensed product I bought was\u2026<\/strong><\/p>\n

I am kind of addicted when it comes down to Snoopy and Peanuts. Lately I bought some Snoopy collectible figurines and a Snoopy plush pillow at Miniso. Besides that I got some Popmart Space Molly x emoji\u00ae\ufe0f figurines from a store in Vegas.<\/p>\n

One of my favorite products that I got in the past is the Harry Potter Tom Riddle Diary. It does work!<\/p>\n

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source<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb81588″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb81581″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg, Germany \u2013July 14th, 2025\u2013 emoji\u00ae \u2013 The Iconic Brand, a global lifestyle phenomenon recognized for its expressive icons and emotional storytelling, is pleased to announce the appointment of Develop Licensing \/ Roundos as its licensing agent for Mexico. For over a decade, emoji\u00ae \u2013 The Iconic Brand has brought people together through a universal visual language that transcends age, culture, and borders. From fashion and entertainment to stationery and digital content, the emoji\u00ae brand continues to inspire creativity and emotional connection across product categories worldwide. Mexico has long been a key market for the emoji\u00ae brand, rich in cultural expression, diversity, and consumer engagement. The new partnership with Develop Licensing \/ Roundos reflects the brand\u2019s commitment to further investing in this important territory and unlocking new business opportunities alongside a dynamic local partner. Fabel Galarza, CEO of Develop Licensing \/ Roundos, shared: \u201cWe are honored to represent emoji\u00ae \u2013 The Iconic Brand in Mexico. The brand\u2019s universal appeal and powerful emotional connection make it a perfect fit for our market. Our team is excited to deliver creative, strategic solutions that resonate with Mexican consumers and provide strong value for our licensing partners.\u201d Paulina P\u00e9rez, VP of Licensing & Operations at emoji\u00ae \u2013 The Iconic Brand, added: \u201cMexico has always been a very important and fruitful market for us \u2013 a place where culture, emotion, and innovation thrive. Fabel and his team bring unmatched local knowledge, fresh thinking, and an authentic passion for brand-building that aligns perfectly with our global vision.\u201d   source   [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb81588″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb81581″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] How did you get into licensing (or how did licensing find you)? Twelve years ago, I was sitting on a beach in Croatia when simply a thought came to my mind that changed everything. Emojis, at that time, were simply something used in digital communication, but they had no commercial footprint in the physical world. There was no emotional lifestyle behind them and no brand. Back then I decided to build something completely new \u2014 a lifestyle brand that would bring them into real the life across products, experiences, media and entertainment formats. Licensing was not just a business model for me; it became the vehicle to bring an idea to the world and to spread emotions. What\u2019s a \u201ctypical\u201d day in your current position? Frankly speaking there is no such thing as a typical day \u2014 and that is what I ( still ) love about it. We might be discussing a toy line with a potential client in the morning, reviewing designs from an architect for the openng of our arcade amjusement centers by noon, and laying out a partnership in Asia in the evening. I really enjoy the variety and creativity the position and the brand brings with it and I love inspiring projects.\u00a0I attempt to stay close to the creative, the partnerships, the overall-strategy and global growth. I also challenge myself every day to keep the brand fresh and relevant\u00a0 across ages, markets, and cultures. What\u2019s your biggest personal or professional accomplishment? Creating the emoji\u00ae brand from scratch and turning it into a globally recognized lifestyle phenomenon \u2014 without being based on a movie, TV show, or comic is something I am deeply proud of but of course it would not have been possible without the help of our wonderful team, our licensees and our agents all across the globe. And the idea was not just about licensing icons. It was about creating a full 360\u00b0 universe that works across toys, fashion, food, entertainment, and location-based entertainment. We built something truly emotional, expressive, timeless and borderless and we did it independently. What are the most significant trends or changes that you\u2019ve seen in the business in recent years? I see two major shifts. First, brands today need to live beyond a logo \u2014 they need to offer culture, content, and experiences. It is not enough to just be recognizable. Second, consumer attention is fragmented, so the power of short-form content, gaming, and immersive brand experiences has never been more important. We have responded with our own YouTube series and the upcoming launch of \u00a0emojiplanet\u00ae\ufe0f arcade centers that will provide memorable experiences to the entire family. Licensing today is about ecosystems, not just categories. What keeps you up at night? What\u2019s your biggest challenge these days? Staying ahead of the curve. The world changes fast, and our job is to stay one step ahead \u2014 creatively, digitally, and culturally. It is all about building real emotional connection and long-term loyalty requires consistency, authencity and constant innovation. One oft he biggest challenges for brand owners today is standing out in an oversaturated market where attention spans are shrinking and focus and consumer interest shifts faster than ever. In your opinion, what is the top skill every licensing executive should have in order to succeed? Vision. Licensing is not just about contracts \u2014 it is about seeing what others do not see yet, then making it real. You also need to be resilient, globally minded, and collaborative. The best partnerships are built on shared belief and long-term value creation. \u00a0What\u2019s the best piece of advice you\u2019ve ever received, or what\u2019s your favorite quote? Goals without deadlines are just dreams. It is not enough to have an idea or a vision. To succeed you need discipline, timing and the will to execute. Otherwise, great ideas never leave the page. Building the emoji\u00ae brand taught me that ideas only grow if you dare to scale them globally, emotionally, and confidently. What is your favorite licensing deal of all time? (It doesn\u2019t have to be one that was signed by you.) This is really hard to to pick but I have always admired what Sanrio did with Hello Kitty. They build an incredible successful brand without relying on a narrative or storyline unlike many other successful media franchises. Hello Kitty\u00b4s appeal comes from her simple, recognizable design and the fact that she is an emotional blank slate, allowing<\/p>\n","protected":false},"author":13,"featured_media":88347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[125],"class_list":["post-88324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-161","tag-b2b-2","entry","post-inner"],"yoast_head":"\nThe emoji Company Appoints Develop Licensing \/ Roundos as its Agent for Mexico. - emoji\u00ae \u2013 The Iconic Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/fr\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The emoji Company Appoints Develop Licensing \/ Roundos as its Agent for Mexico.\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg, Germany \u2013July 14th, 2025\u2013 emoji\u00ae \u2013 The Iconic Brand, a global lifestyle phenomenon recognized for its expressive icons and emotional storytelling, is pleased to announce the appointment of Develop Licensing \/ Roundos as its licensing agent for Mexico. For over a decade, emoji\u00ae \u2013 The Iconic Brand has brought people together through a universal visual language that transcends age, culture, and borders. From fashion and entertainment to stationery and digital content, the emoji\u00ae brand continues to inspire creativity and emotional connection across product categories worldwide. Mexico has long been a key market for the emoji\u00ae brand, rich in cultural expression, diversity, and consumer engagement. The new partnership with Develop Licensing \/ Roundos reflects the brand\u2019s commitment to further investing in this important territory and unlocking new business opportunities alongside a dynamic local partner. Fabel Galarza, CEO of Develop Licensing \/ Roundos, shared: \u201cWe are honored to represent emoji\u00ae \u2013 The Iconic Brand in Mexico. The brand\u2019s universal appeal and powerful emotional connection make it a perfect fit for our market. Our team is excited to deliver creative, strategic solutions that resonate with Mexican consumers and provide strong value for our licensing partners.\u201d Paulina P\u00e9rez, VP of Licensing & Operations at emoji\u00ae \u2013 The Iconic Brand, added: \u201cMexico has always been a very important and fruitful market for us \u2013 a place where culture, emotion, and innovation thrive. Fabel and his team bring unmatched local knowledge, fresh thinking, and an authentic passion for brand-building that aligns perfectly with our global vision.\u201d   source   [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb81588″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb81581″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] How did you get into licensing (or how did licensing find you)? Twelve years ago, I was sitting on a beach in Croatia when simply a thought came to my mind that changed everything. Emojis, at that time, were simply something used in digital communication, but they had no commercial footprint in the physical world. There was no emotional lifestyle behind them and no brand. Back then I decided to build something completely new \u2014 a lifestyle brand that would bring them into real the life across products, experiences, media and entertainment formats. Licensing was not just a business model for me; it became the vehicle to bring an idea to the world and to spread emotions. What\u2019s a \u201ctypical\u201d day in your current position? Frankly speaking there is no such thing as a typical day \u2014 and that is what I ( still ) love about it. We might be discussing a toy line with a potential client in the morning, reviewing designs from an architect for the openng of our arcade amjusement centers by noon, and laying out a partnership in Asia in the evening. I really enjoy the variety and creativity the position and the brand brings with it and I love inspiring projects.\u00a0I attempt to stay close to the creative, the partnerships, the overall-strategy and global growth. I also challenge myself every day to keep the brand fresh and relevant\u00a0 across ages, markets, and cultures. What\u2019s your biggest personal or professional accomplishment? Creating the emoji\u00ae brand from scratch and turning it into a globally recognized lifestyle phenomenon \u2014 without being based on a movie, TV show, or comic is something I am deeply proud of but of course it would not have been possible without the help of our wonderful team, our licensees and our agents all across the globe. And the idea was not just about licensing icons. It was about creating a full 360\u00b0 universe that works across toys, fashion, food, entertainment, and location-based entertainment. We built something truly emotional, expressive, timeless and borderless and we did it independently. What are the most significant trends or changes that you\u2019ve seen in the business in recent years? I see two major shifts. First, brands today need to live beyond a logo \u2014 they need to offer culture, content, and experiences. It is not enough to just be recognizable. Second, consumer attention is fragmented, so the power of short-form content, gaming, and immersive brand experiences has never been more important. We have responded with our own YouTube series and the upcoming launch of \u00a0emojiplanet\u00ae\ufe0f arcade centers that will provide memorable experiences to the entire family. Licensing today is about ecosystems, not just categories. What keeps you up at night? What\u2019s your biggest challenge these days? Staying ahead of the curve. The world changes fast, and our job is to stay one step ahead \u2014 creatively, digitally, and culturally. It is all about building real emotional connection and long-term loyalty requires consistency, authencity and constant innovation. One oft he biggest challenges for brand owners today is standing out in an oversaturated market where attention spans are shrinking and focus and consumer interest shifts faster than ever. In your opinion, what is the top skill every licensing executive should have in order to succeed? Vision. Licensing is not just about contracts \u2014 it is about seeing what others do not see yet, then making it real. You also need to be resilient, globally minded, and collaborative. The best partnerships are built on shared belief and long-term value creation. \u00a0What\u2019s the best piece of advice you\u2019ve ever received, or what\u2019s your favorite quote? Goals without deadlines are just dreams. It is not enough to have an idea or a vision. To succeed you need discipline, timing and the will to execute. Otherwise, great ideas never leave the page. Building the emoji\u00ae brand taught me that ideas only grow if you dare to scale them globally, emotionally, and confidently. What is your favorite licensing deal of all time? (It doesn\u2019t have to be one that was signed by you.) This is really hard to to pick but I have always admired what Sanrio did with Hello Kitty. They build an incredible successful brand without relying on a narrative or storyline unlike many other successful media franchises. Hello Kitty\u00b4s appeal comes from her simple, recognizable design and the fact that she is an emotional blank slate, allowing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emoji.com\/fr\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"emoji\u00ae \u2013 The Iconic Brand\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T15:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emoji.com\/wp-content\/uploads\/2025\/07\/round2_x_emoji_PR_image_website-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\\\/\"},\"author\":{\"name\":\"Liz\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b43a6503935005f0e2ff09a98599af9\"},\"headline\":\"The emoji Company Appoints Develop Licensing \\\/ Roundos as its Agent for Mexico.\",\"datePublished\":\"2025-07-14T15:38:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\\\/\"},\"wordCount\":1276,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emoji.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/round2_x_emoji_PR_image_website-2.jpg\",\"keywords\":[\"B2B\"],\"articleSection\":[\"2025\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\\\/\",\"url\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\\\/\",\"name\":\"The emoji Company Appoints Develop Licensing \\\/ Roundos as its Agent for Mexico. - 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emoji\u00ae \u2013 The Iconic Brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emoji.com\/fr\/the-emoji-company-appoints-develop-licensing-roundos-as-its-agent-for-mexico\/","og_locale":"fr_FR","og_type":"article","og_title":"The emoji Company Appoints Develop Licensing \/ Roundos as its Agent for Mexico.","og_description":"[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Hamburg, Germany \u2013July 14th, 2025\u2013 emoji\u00ae \u2013 The Iconic Brand, a global lifestyle phenomenon recognized for its expressive icons and emotional storytelling, is pleased to announce the appointment of Develop Licensing \/ Roundos as its licensing agent for Mexico. For over a decade, emoji\u00ae \u2013 The Iconic Brand has brought people together through a universal visual language that transcends age, culture, and borders. From fashion and entertainment to stationery and digital content, the emoji\u00ae brand continues to inspire creativity and emotional connection across product categories worldwide. Mexico has long been a key market for the emoji\u00ae brand, rich in cultural expression, diversity, and consumer engagement. The new partnership with Develop Licensing \/ Roundos reflects the brand\u2019s commitment to further investing in this important territory and unlocking new business opportunities alongside a dynamic local partner. Fabel Galarza, CEO of Develop Licensing \/ Roundos, shared: \u201cWe are honored to represent emoji\u00ae \u2013 The Iconic Brand in Mexico. The brand\u2019s universal appeal and powerful emotional connection make it a perfect fit for our market. Our team is excited to deliver creative, strategic solutions that resonate with Mexican consumers and provide strong value for our licensing partners.\u201d Paulina P\u00e9rez, VP of Licensing & Operations at emoji\u00ae \u2013 The Iconic Brand, added: \u201cMexico has always been a very important and fruitful market for us \u2013 a place where culture, emotion, and innovation thrive. Fabel and his team bring unmatched local knowledge, fresh thinking, and an authentic passion for brand-building that aligns perfectly with our global vision.\u201d   source   [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb81588″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_single_image image=\u00a0\u00bb81581″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] How did you get into licensing (or how did licensing find you)? Twelve years ago, I was sitting on a beach in Croatia when simply a thought came to my mind that changed everything. Emojis, at that time, were simply something used in digital communication, but they had no commercial footprint in the physical world. There was no emotional lifestyle behind them and no brand. Back then I decided to build something completely new \u2014 a lifestyle brand that would bring them into real the life across products, experiences, media and entertainment formats. Licensing was not just a business model for me; it became the vehicle to bring an idea to the world and to spread emotions. What\u2019s a \u201ctypical\u201d day in your current position? Frankly speaking there is no such thing as a typical day \u2014 and that is what I ( still ) love about it. We might be discussing a toy line with a potential client in the morning, reviewing designs from an architect for the openng of our arcade amjusement centers by noon, and laying out a partnership in Asia in the evening. I really enjoy the variety and creativity the position and the brand brings with it and I love inspiring projects.\u00a0I attempt to stay close to the creative, the partnerships, the overall-strategy and global growth. I also challenge myself every day to keep the brand fresh and relevant\u00a0 across ages, markets, and cultures. What\u2019s your biggest personal or professional accomplishment? Creating the emoji\u00ae brand from scratch and turning it into a globally recognized lifestyle phenomenon \u2014 without being based on a movie, TV show, or comic is something I am deeply proud of but of course it would not have been possible without the help of our wonderful team, our licensees and our agents all across the globe. And the idea was not just about licensing icons. It was about creating a full 360\u00b0 universe that works across toys, fashion, food, entertainment, and location-based entertainment. We built something truly emotional, expressive, timeless and borderless and we did it independently. What are the most significant trends or changes that you\u2019ve seen in the business in recent years? I see two major shifts. First, brands today need to live beyond a logo \u2014 they need to offer culture, content, and experiences. It is not enough to just be recognizable. Second, consumer attention is fragmented, so the power of short-form content, gaming, and immersive brand experiences has never been more important. We have responded with our own YouTube series and the upcoming launch of \u00a0emojiplanet\u00ae\ufe0f arcade centers that will provide memorable experiences to the entire family. Licensing today is about ecosystems, not just categories. What keeps you up at night? What\u2019s your biggest challenge these days? Staying ahead of the curve. The world changes fast, and our job is to stay one step ahead \u2014 creatively, digitally, and culturally. It is all about building real emotional connection and long-term loyalty requires consistency, authencity and constant innovation. One oft he biggest challenges for brand owners today is standing out in an oversaturated market where attention spans are shrinking and focus and consumer interest shifts faster than ever. In your opinion, what is the top skill every licensing executive should have in order to succeed? Vision. Licensing is not just about contracts \u2014 it is about seeing what others do not see yet, then making it real. You also need to be resilient, globally minded, and collaborative. The best partnerships are built on shared belief and long-term value creation. \u00a0What\u2019s the best piece of advice you\u2019ve ever received, or what\u2019s your favorite quote? Goals without deadlines are just dreams. It is not enough to have an idea or a vision. To succeed you need discipline, timing and the will to execute. Otherwise, great ideas never leave the page. Building the emoji\u00ae brand taught me that ideas only grow if you dare to scale them globally, emotionally, and confidently. 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