{"id":83731,"date":"2024-01-25T01:15:40","date_gmt":"2024-01-25T00:15:40","guid":{"rendered":"https:\/\/www.emoji.com\/?p=83731"},"modified":"2024-01-25T01:25:29","modified_gmt":"2024-01-25T00:25:29","slug":"wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/fr\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\/","title":{"rendered":"Wyncor has acquired global rights from powerhouse emoji company amongst others for new product launches in Spring 2024."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<div class=\"font-secondary text-base lg:text-lg font-normal text-mine-shaft\">\n<div class=\"text-left\">\n<p>Wyncor is a new global toy company established with a mission to create and deliver innovative and creative toys for its own IP and premium brands, with products that are tied closely to their content\u2019s DNA.<\/p>\n<p>Former Mattel executive\u00a0<strong>Helena Perheentupa<\/strong>\u00a0serves as the company\u2019s\u00a0<strong>Chief Operating Officer<\/strong>.<\/p>\n<p>At its core, Wyncor\u2019s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners\u2019 IP content, and premium quality and innovative products to consumers. Wyncor works closely with partners\u2019 creative teams to ensure that products are a natural extension of their content, offering a rich, immersive, and fun experience for their fans. Wyncor is owned by Jstar Capital.<\/p>\n<p>In her new role at Wyncor,<strong>\u00a0Perheentupa<\/strong>\u00a0will spearhead all operations for the company. Perheentupa has an extensive industry background. Through her 13-year tenure at Mattel in Frankfurt, Germany, she rose through\u00a0the ranks to become Head of Licensing, overseeing\u00a0Mattel properties such as\u00a0<em>Barbie, Hot Wheels, Fisher-Price, Monster High, Uno,\u00a0<\/em>and\u00a0<em>Matchbox; and\u00a0<\/em>Hit Entertainment properties\u00a0<em>Thomas &amp; Friends, Fireman Sam, Bob the Builder, Pingu,\u00a0<\/em>and more. Prior, she served for eight years at blue-chip giant Procter and Gamble in business planning and strategy roles, and most recently at ZAG.<\/p>\n<p><strong>Wyncor<\/strong>\u00a0will offer a solid range of innovative products, including patented toys such as the\u00a0<strong>Miraball\u2122\ufe0f\u00a0<\/strong>and<strong>\u00a0SwopPop<\/strong>\u00a0(patent filed), as well as other unique offerings that include\u00a0<strong>ReClay,<\/strong>\u00a0<strong>Mon Ami<\/strong>, and\u00a0<strong>Oozy\u00a0Squeezy,<\/strong>\u00a0and will produce licensed and non-licensed product lines. Wyncor will donate a percentage of global toy sales to\u00a0<strong>Gustave Roussy<\/strong>, the leading comprehensive cancer center in Europe, for research against cancer.<\/p>\n<p>Wyncor has acquired global rights from powerhouse companies\u00a0<strong>Paramount<\/strong>,\u00a0<strong>Hasbro, ZAG,\u00a0<\/strong>and\u00a0<strong>Emoji Company,\u00a0<\/strong>for new product launches in Spring 2024.<\/p>\n<ul>\n<li>For\u00a0<strong>Paramount<\/strong>\u2019s multi-billion-dollar brands\u00a0<em>Teenage Mutant Ninja Turtles<\/em>\u00a0and\u00a0<em>SpongeBob SquarePants<\/em>, and Spin Master\u2019s\u00a0<em>PAW Patrol,<\/em>\u00a0the\u00a0<strong>Miraball\u2122\ufe0f\u00a0<\/strong>and\u00a0<strong>ReClay<\/strong>.<\/li>\n<li>For industry titan<strong>\u00a0Hasbro,<\/strong>\u00a0the<strong>\u00a0Miraball\u2122\ufe0f<\/strong>\u00a0for\u00a0<em>Peppa Pig<\/em>,\u00a0<em>My Little Pony, Transformers\u00a0<\/em>(excluding Japan), and<em>\u00a0Monopoly<\/em>.<\/li>\n<li>For\u00a0<strong>Emoji Company<\/strong>, one of the most iconic, \u00a0expressive and influential lifestyle brands in the world, the\u00a0<strong>Miraball\u2122\ufe0f<\/strong>\u00a0and\u00a0<strong>SwopPop<\/strong>\u00a0will continue to spread their fun, enthusiasm, and emotions around the world.<\/li>\n<li>And for<strong>\u00a0ZAG<\/strong>\u2019s globally popular\u00a0<em>Miraculous<\/em>\u2122 brand, products already at retail include the Miraball\u2122\ufe0f, SwopPop, and Mon Ami Kwamis; with\u00a0<strong>ReClay<\/strong>\u00a0launching Spring 2024.<\/li>\n<\/ul>\n<p>\u201c<em>With our innovative line of toys, including a growing number of patented products, together with our sophisticated product development and manufacturing process, we can offer brands the opportunity to regularly offer new limited edition product versions for collectability and seasonal play,<\/em>\u201d commented\u00a0<strong>Perheentupa<\/strong>. \u201c<em>We are well positioned to react quickly to changing market trends offering relevant and inventive products, and our wide portfolio allows for differentiation at retail. We are proud to be different and fearless.<\/em>\u201d<\/p>\n<p>Wyncor\u2019s first patented products to market include:<\/p>\n<ul>\n<li><strong>Miraball\u2122,<\/strong>\u00a0a collectible toy that features two \u201cLittle but Legendary\u201d surprises. Boasting new patented technology, the 2\u00be-inch diameter colorful blind pack ball reveals three secrets. Under the wrap is a vibrantly painted metal dangler ball. When the ball is popped open, a large hidden plushy charm expands to over 4-inches in diameter, thanks to the innovation of a new ultra-shrinkable memory foam plush. The Miraball\u2122\ufe0f, featuring<em>\u00a0Miraculous<\/em>\u2122, made its retail debut in fall 2023 across 20 markets; and in the U.S. at brick-and-mortar stores Target, Fred Meyer, and Meijer, and online at Amazon. Consumer demand for the new toy led to Wyncor securing licensing rights for multiple other brands, with launches upcoming for\u00a0<em>PAW Patrol,<\/em>\u00a0<em>Teenage Mutant Ninja Turtles<\/em>, and\u00a0<em>SpongeBob SquarePants\u00a0<\/em>from Paramount<em>;\u00a0<\/em><em>Peppa Pig<\/em>,\u00a0<em>My Little Pony, Transformers,\u00a0<\/em>and<em>\u00a0Monopoly\u00a0<\/em>from Hasbro<em>;\u00a0<\/em>and Emoji Company.<\/li>\n<li><strong>ReClay<\/strong>\u00a0is the first toy compound that transforms from a solid state to a fluid state, again and again. ReClay becomes smooth and soft in warm water and is ready to be shaped into any object\u2014a figurine, a bracelet, a bowl, for example\u2014and cures within minutes into a hard and durable item that can be displayed as is or painted with water-soluble acrylic colors. The product softens again when immersed in warm water. The product launches with eight colors,\u00a0a starter kit, a\u00a0figurine starter kit, and figurine molds. The first licensed brands to feature on ReClay include\u00a0<em>PAW Patrol,<\/em>\u00a0<em>Teenage Mutant Ninja Turtles<\/em>, and\u00a0<em>SpongeBob SquarePants\u00a0<\/em>from Paramount<em>;\u00a0<\/em>and ZAG\u2019s Miraculous\u2122.<\/li>\n<li><strong>SwopPop<\/strong>\u00a0(patent filed), a fashion-forward line of unique \u201cminipop\u201d bags that are fully customizable and interchangeable with a wide range of SWOPs\u2014handles, straps, ears, and figurines; and POPs, badges that clip on with the small pop sound. All Swops and Pops come in unique stackable and reusable transparent PopBoxes. The SwopPop range includes Swops and Pops for the PopBear, PopBunny, PopBat and the PopGiraffe. Licensed range of Swops and Pops include\u00a0<em>Miraculous<\/em>\u2122 and Emoji.<\/li>\n<li><strong>Mon Ami<\/strong>\u00a0(French for \u201cmy friend\u201d), a range of 9\u00bd-inch glossy and glittery-eyed animal friends that feature uniquely tooled 3D and 3-layer resin eyes, 3D eyelashes, and a stitched badge for authenticity. Choose wisely \u2013 choose your spirit BFF. The first Mon Ami range, Mon Ami Kwamis, feature the Kwamis from\u00a0<em>Miraculous<\/em>\u2122 and launched fall 2023 reaching the top 30 products on Amazon within the first month. The Spring 2024 line features some of today\u2019s most popular animals including the axolotl, blue-ringed octopus, bat, penguin, narwhal, and deer, with their sparkling eyes and lashes.<\/li>\n<li><strong>OozySqueezy\u00a0<\/strong>is a sensory surprise in five ranges: OozySqueezy \u2013 Extra Pleazy!\u00a0Each series has a range of four unique OozySqueezy\u2019s to collect. They come in a range of\u00a0 fortune cookie-shaped blindpacks. Each range has a unique, rich, and luxurious texture, with additional fun features across the line. \u201cGhosties\u201d glow-in-the-dark; \u201cSuper Scented Fruities\u201d are scented; \u201cDouble Dino Surprise\u201d stays true to its name; \u201cSolar System Stardust\u201d has glittery stars filling; and \u201cMiraculous\u2122\u201d\u00a0is a range of fully colored OozySqueezy\u2019s in the shape of your favorite heroes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text-left\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.licensingmagazine.com\/2024\/01\/22\/new-toy-company-wyncor-launches-helmed-by-helena-perheentupa\/\"><strong>source<\/strong><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Wyncor is a new global toy company established with a mission to create and deliver innovative and creative toys for its own IP and premium brands, with products that are tied closely to their content\u2019s DNA. Former Mattel executive\u00a0Helena Perheentupa\u00a0serves as the company\u2019s\u00a0Chief Operating Officer. At its core, Wyncor\u2019s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners\u2019 IP content, and premium quality and innovative products to consumers. Wyncor works closely with partners\u2019 creative teams to ensure that products are a natural extension of their content, offering a rich, immersive, and fun experience for their fans. Wyncor is owned by Jstar Capital. In her new role at Wyncor,\u00a0Perheentupa\u00a0will spearhead all operations for the company. Perheentupa has an extensive industry background. Through her 13-year tenure at Mattel in Frankfurt, Germany, she rose through\u00a0the ranks to become Head of Licensing, overseeing\u00a0Mattel properties such as\u00a0Barbie, Hot Wheels, Fisher-Price, Monster High, Uno,\u00a0and\u00a0Matchbox; and\u00a0Hit Entertainment properties\u00a0Thomas &amp; Friends, Fireman Sam, Bob the Builder, Pingu,\u00a0and more. Prior, she served for eight years at blue-chip giant Procter and Gamble in business planning and strategy roles, and most recently at ZAG. Wyncor\u00a0will offer a solid range of innovative products, including patented toys such as the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0SwopPop\u00a0(patent filed), as well as other unique offerings that include\u00a0ReClay,\u00a0Mon Ami, and\u00a0Oozy\u00a0Squeezy,\u00a0and will produce licensed and non-licensed product lines. Wyncor will donate a percentage of global toy sales to\u00a0Gustave Roussy, the leading comprehensive cancer center in Europe, for research against cancer. Wyncor has acquired global rights from powerhouse companies\u00a0Paramount,\u00a0Hasbro, ZAG,\u00a0and\u00a0Emoji Company,\u00a0for new product launches in Spring 2024. For\u00a0Paramount\u2019s multi-billion-dollar brands\u00a0Teenage Mutant Ninja Turtles\u00a0and\u00a0SpongeBob SquarePants, and Spin Master\u2019s\u00a0PAW Patrol,\u00a0the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0ReClay. For industry titan\u00a0Hasbro,\u00a0the\u00a0Miraball\u2122\ufe0f\u00a0for\u00a0Peppa Pig,\u00a0My Little Pony, Transformers\u00a0(excluding Japan), and\u00a0Monopoly. For\u00a0Emoji Company, one of the most iconic, \u00a0expressive and influential lifestyle brands in the world, the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0SwopPop\u00a0will continue to spread their fun, enthusiasm, and emotions around the world. And for\u00a0ZAG\u2019s globally popular\u00a0Miraculous\u2122 brand, products already at retail include the Miraball\u2122\ufe0f, SwopPop, and Mon Ami Kwamis; with\u00a0ReClay\u00a0launching Spring 2024. \u201cWith our innovative line of toys, including a growing number of patented products, together with our sophisticated product development and manufacturing process, we can offer brands the opportunity to regularly offer new limited edition product versions for collectability and seasonal play,\u201d commented\u00a0Perheentupa. \u201cWe are well positioned to react quickly to changing market trends offering relevant and inventive products, and our wide portfolio allows for differentiation at retail. We are proud to be different and fearless.\u201d Wyncor\u2019s first patented products to market include: Miraball\u2122,\u00a0a collectible toy that features two \u201cLittle but Legendary\u201d surprises. Boasting new patented technology, the 2\u00be-inch diameter colorful blind pack ball reveals three secrets. Under the wrap is a vibrantly painted metal dangler ball. When the ball is popped open, a large hidden plushy charm expands to over 4-inches in diameter, thanks to the innovation of a new ultra-shrinkable memory foam plush. The Miraball\u2122\ufe0f, featuring\u00a0Miraculous\u2122, made its retail debut in fall 2023 across 20 markets; and in the U.S. at brick-and-mortar stores Target, Fred Meyer, and Meijer, and online at Amazon. Consumer demand for the new toy led to Wyncor securing licensing rights for multiple other brands, with launches upcoming for\u00a0PAW Patrol,\u00a0Teenage Mutant Ninja Turtles, and\u00a0SpongeBob SquarePants\u00a0from Paramount;\u00a0Peppa Pig,\u00a0My Little Pony, Transformers,\u00a0and\u00a0Monopoly\u00a0from Hasbro;\u00a0and Emoji Company. ReClay\u00a0is the first toy compound that transforms from a solid state to a fluid state, again and again. ReClay becomes smooth and soft in warm water and is ready to be shaped into any object\u2014a figurine, a bracelet, a bowl, for example\u2014and cures within minutes into a hard and durable item that can be displayed as is or painted with water-soluble acrylic colors. The product softens again when immersed in warm water. The product launches with eight colors,\u00a0a starter kit, a\u00a0figurine starter kit, and figurine molds. The first licensed brands to feature on ReClay include\u00a0PAW Patrol,\u00a0Teenage Mutant Ninja Turtles, and\u00a0SpongeBob SquarePants\u00a0from Paramount;\u00a0and ZAG\u2019s Miraculous\u2122. SwopPop\u00a0(patent filed), a fashion-forward line of unique \u201cminipop\u201d bags that are fully customizable and interchangeable with a wide range of SWOPs\u2014handles, straps, ears, and figurines; and POPs, badges that clip on with the small pop sound. All Swops and Pops come in unique stackable and reusable transparent PopBoxes. The SwopPop range includes Swops and Pops for the PopBear, PopBunny, PopBat and the PopGiraffe. Licensed range of Swops and Pops include\u00a0Miraculous\u2122 and Emoji. Mon Ami\u00a0(French for \u201cmy friend\u201d), a range of 9\u00bd-inch glossy and glittery-eyed animal friends that feature uniquely tooled 3D and 3-layer resin eyes, 3D eyelashes, and a stitched badge for authenticity. Choose wisely \u2013 choose your spirit BFF. The first Mon Ami range, Mon Ami Kwamis, feature the Kwamis from\u00a0Miraculous\u2122 and launched fall 2023 reaching the top 30 products on Amazon within the first month. The Spring 2024 line features some of today\u2019s most popular animals including the axolotl, blue-ringed octopus, bat, penguin, narwhal, and deer, with their sparkling eyes and lashes. OozySqueezy\u00a0is a sensory surprise in five ranges: OozySqueezy \u2013 Extra Pleazy!\u00a0Each series has a range of four unique OozySqueezy\u2019s to collect. They come in a range of\u00a0 fortune cookie-shaped blindpacks. Each range has a unique, rich, and luxurious texture, with additional fun features across the line. \u201cGhosties\u201d glow-in-the-dark; \u201cSuper Scented Fruities\u201d are scented; \u201cDouble Dino Surprise\u201d stays true to its name; \u201cSolar System Stardust\u201d has glittery stars filling; and \u201cMiraculous\u2122\u201d\u00a0is a range of fully colored OozySqueezy\u2019s in the shape of your favorite heroes. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; source[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":13,"featured_media":83743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160],"tags":[125],"class_list":["post-83731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-160","tag-b2b-2","entry","post-inner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wyncor has acquired global rights from powerhouse emoji company amongst others for new product launches in Spring 2024. - emoji\u00ae \u2013 The Iconic Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/fr\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wyncor has acquired global rights from powerhouse emoji company amongst others for new product launches in Spring 2024.\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Wyncor is a new global toy company established with a mission to create and deliver innovative and creative toys for its own IP and premium brands, with products that are tied closely to their content\u2019s DNA. Former Mattel executive\u00a0Helena Perheentupa\u00a0serves as the company\u2019s\u00a0Chief Operating Officer. At its core, Wyncor\u2019s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners\u2019 IP content, and premium quality and innovative products to consumers. Wyncor works closely with partners\u2019 creative teams to ensure that products are a natural extension of their content, offering a rich, immersive, and fun experience for their fans. Wyncor is owned by Jstar Capital. In her new role at Wyncor,\u00a0Perheentupa\u00a0will spearhead all operations for the company. Perheentupa has an extensive industry background. Through her 13-year tenure at Mattel in Frankfurt, Germany, she rose through\u00a0the ranks to become Head of Licensing, overseeing\u00a0Mattel properties such as\u00a0Barbie, Hot Wheels, Fisher-Price, Monster High, Uno,\u00a0and\u00a0Matchbox; and\u00a0Hit Entertainment properties\u00a0Thomas &amp; Friends, Fireman Sam, Bob the Builder, Pingu,\u00a0and more. Prior, she served for eight years at blue-chip giant Procter and Gamble in business planning and strategy roles, and most recently at ZAG. Wyncor\u00a0will offer a solid range of innovative products, including patented toys such as the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0SwopPop\u00a0(patent filed), as well as other unique offerings that include\u00a0ReClay,\u00a0Mon Ami, and\u00a0Oozy\u00a0Squeezy,\u00a0and will produce licensed and non-licensed product lines. Wyncor will donate a percentage of global toy sales to\u00a0Gustave Roussy, the leading comprehensive cancer center in Europe, for research against cancer. Wyncor has acquired global rights from powerhouse companies\u00a0Paramount,\u00a0Hasbro, ZAG,\u00a0and\u00a0Emoji Company,\u00a0for new product launches in Spring 2024. For\u00a0Paramount\u2019s multi-billion-dollar brands\u00a0Teenage Mutant Ninja Turtles\u00a0and\u00a0SpongeBob SquarePants, and Spin Master\u2019s\u00a0PAW Patrol,\u00a0the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0ReClay. For industry titan\u00a0Hasbro,\u00a0the\u00a0Miraball\u2122\ufe0f\u00a0for\u00a0Peppa Pig,\u00a0My Little Pony, Transformers\u00a0(excluding Japan), and\u00a0Monopoly. For\u00a0Emoji Company, one of the most iconic, \u00a0expressive and influential lifestyle brands in the world, the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0SwopPop\u00a0will continue to spread their fun, enthusiasm, and emotions around the world. And for\u00a0ZAG\u2019s globally popular\u00a0Miraculous\u2122 brand, products already at retail include the Miraball\u2122\ufe0f, SwopPop, and Mon Ami Kwamis; with\u00a0ReClay\u00a0launching Spring 2024. \u201cWith our innovative line of toys, including a growing number of patented products, together with our sophisticated product development and manufacturing process, we can offer brands the opportunity to regularly offer new limited edition product versions for collectability and seasonal play,\u201d commented\u00a0Perheentupa. \u201cWe are well positioned to react quickly to changing market trends offering relevant and inventive products, and our wide portfolio allows for differentiation at retail. We are proud to be different and fearless.\u201d Wyncor\u2019s first patented products to market include: Miraball\u2122,\u00a0a collectible toy that features two \u201cLittle but Legendary\u201d surprises. Boasting new patented technology, the 2\u00be-inch diameter colorful blind pack ball reveals three secrets. Under the wrap is a vibrantly painted metal dangler ball. When the ball is popped open, a large hidden plushy charm expands to over 4-inches in diameter, thanks to the innovation of a new ultra-shrinkable memory foam plush. The Miraball\u2122\ufe0f, featuring\u00a0Miraculous\u2122, made its retail debut in fall 2023 across 20 markets; and in the U.S. at brick-and-mortar stores Target, Fred Meyer, and Meijer, and online at Amazon. Consumer demand for the new toy led to Wyncor securing licensing rights for multiple other brands, with launches upcoming for\u00a0PAW Patrol,\u00a0Teenage Mutant Ninja Turtles, and\u00a0SpongeBob SquarePants\u00a0from Paramount;\u00a0Peppa Pig,\u00a0My Little Pony, Transformers,\u00a0and\u00a0Monopoly\u00a0from Hasbro;\u00a0and Emoji Company. ReClay\u00a0is the first toy compound that transforms from a solid state to a fluid state, again and again. ReClay becomes smooth and soft in warm water and is ready to be shaped into any object\u2014a figurine, a bracelet, a bowl, for example\u2014and cures within minutes into a hard and durable item that can be displayed as is or painted with water-soluble acrylic colors. The product softens again when immersed in warm water. The product launches with eight colors,\u00a0a starter kit, a\u00a0figurine starter kit, and figurine molds. The first licensed brands to feature on ReClay include\u00a0PAW Patrol,\u00a0Teenage Mutant Ninja Turtles, and\u00a0SpongeBob SquarePants\u00a0from Paramount;\u00a0and ZAG\u2019s Miraculous\u2122. SwopPop\u00a0(patent filed), a fashion-forward line of unique \u201cminipop\u201d bags that are fully customizable and interchangeable with a wide range of SWOPs\u2014handles, straps, ears, and figurines; and POPs, badges that clip on with the small pop sound. All Swops and Pops come in unique stackable and reusable transparent PopBoxes. The SwopPop range includes Swops and Pops for the PopBear, PopBunny, PopBat and the PopGiraffe. Licensed range of Swops and Pops include\u00a0Miraculous\u2122 and Emoji. Mon Ami\u00a0(French for \u201cmy friend\u201d), a range of 9\u00bd-inch glossy and glittery-eyed animal friends that feature uniquely tooled 3D and 3-layer resin eyes, 3D eyelashes, and a stitched badge for authenticity. Choose wisely \u2013 choose your spirit BFF. The first Mon Ami range, Mon Ami Kwamis, feature the Kwamis from\u00a0Miraculous\u2122 and launched fall 2023 reaching the top 30 products on Amazon within the first month. The Spring 2024 line features some of today\u2019s most popular animals including the axolotl, blue-ringed octopus, bat, penguin, narwhal, and deer, with their sparkling eyes and lashes. OozySqueezy\u00a0is a sensory surprise in five ranges: OozySqueezy \u2013 Extra Pleazy!\u00a0Each series has a range of four unique OozySqueezy\u2019s to collect. They come in a range of\u00a0 fortune cookie-shaped blindpacks. Each range has a unique, rich, and luxurious texture, with additional fun features across the line. \u201cGhosties\u201d glow-in-the-dark; \u201cSuper Scented Fruities\u201d are scented; \u201cDouble Dino Surprise\u201d stays true to its name; \u201cSolar System Stardust\u201d has glittery stars filling; and \u201cMiraculous\u2122\u201d\u00a0is a range of fully colored OozySqueezy\u2019s in the shape of your favorite heroes. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; source[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb81588&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_single_image image=\u00a0\u00bb81581&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emoji.com\/fr\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"emoji\u00ae \u2013 The Iconic Brand\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T00:15:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T00:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emoji.com\/wp-content\/uploads\/2024\/01\/emoji_logo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Liz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\\\/\"},\"author\":{\"name\":\"Liz\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b43a6503935005f0e2ff09a98599af9\"},\"headline\":\"Wyncor has acquired global rights from powerhouse emoji company amongst others for new product launches in Spring 2024.\",\"datePublished\":\"2024-01-25T00:15:40+00:00\",\"dateModified\":\"2024-01-25T00:25:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\\\/\"},\"wordCount\":1042,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emoji.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/emoji_logo-2.png\",\"keywords\":[\"B2B\"],\"articleSection\":[\"2024\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\\\/\",\"url\":\"https:\\\/\\\/www.emoji.com\\\/fr\\\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\\\/\",\"name\":\"Wyncor has acquired global rights from powerhouse emoji company amongst others for new product launches in Spring 2024. - 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emoji\u00ae \u2013 The Iconic Brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emoji.com\/fr\/wyncor-has-acquired-global-rights-from-powerhouse-emoji-company-amongst-others-for-new-product-launches-in-spring-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Wyncor has acquired global rights from powerhouse emoji company amongst others for new product launches in Spring 2024.","og_description":"[vc_row][vc_column][vc_column_text] Wyncor is a new global toy company established with a mission to create and deliver innovative and creative toys for its own IP and premium brands, with products that are tied closely to their content\u2019s DNA. Former Mattel executive\u00a0Helena Perheentupa\u00a0serves as the company\u2019s\u00a0Chief Operating Officer. At its core, Wyncor\u2019s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners\u2019 IP content, and premium quality and innovative products to consumers. Wyncor works closely with partners\u2019 creative teams to ensure that products are a natural extension of their content, offering a rich, immersive, and fun experience for their fans. Wyncor is owned by Jstar Capital. In her new role at Wyncor,\u00a0Perheentupa\u00a0will spearhead all operations for the company. Perheentupa has an extensive industry background. Through her 13-year tenure at Mattel in Frankfurt, Germany, she rose through\u00a0the ranks to become Head of Licensing, overseeing\u00a0Mattel properties such as\u00a0Barbie, Hot Wheels, Fisher-Price, Monster High, Uno,\u00a0and\u00a0Matchbox; and\u00a0Hit Entertainment properties\u00a0Thomas &amp; Friends, Fireman Sam, Bob the Builder, Pingu,\u00a0and more. Prior, she served for eight years at blue-chip giant Procter and Gamble in business planning and strategy roles, and most recently at ZAG. Wyncor\u00a0will offer a solid range of innovative products, including patented toys such as the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0SwopPop\u00a0(patent filed), as well as other unique offerings that include\u00a0ReClay,\u00a0Mon Ami, and\u00a0Oozy\u00a0Squeezy,\u00a0and will produce licensed and non-licensed product lines. Wyncor will donate a percentage of global toy sales to\u00a0Gustave Roussy, the leading comprehensive cancer center in Europe, for research against cancer. Wyncor has acquired global rights from powerhouse companies\u00a0Paramount,\u00a0Hasbro, ZAG,\u00a0and\u00a0Emoji Company,\u00a0for new product launches in Spring 2024. For\u00a0Paramount\u2019s multi-billion-dollar brands\u00a0Teenage Mutant Ninja Turtles\u00a0and\u00a0SpongeBob SquarePants, and Spin Master\u2019s\u00a0PAW Patrol,\u00a0the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0ReClay. For industry titan\u00a0Hasbro,\u00a0the\u00a0Miraball\u2122\ufe0f\u00a0for\u00a0Peppa Pig,\u00a0My Little Pony, Transformers\u00a0(excluding Japan), and\u00a0Monopoly. For\u00a0Emoji Company, one of the most iconic, \u00a0expressive and influential lifestyle brands in the world, the\u00a0Miraball\u2122\ufe0f\u00a0and\u00a0SwopPop\u00a0will continue to spread their fun, enthusiasm, and emotions around the world. And for\u00a0ZAG\u2019s globally popular\u00a0Miraculous\u2122 brand, products already at retail include the Miraball\u2122\ufe0f, SwopPop, and Mon Ami Kwamis; with\u00a0ReClay\u00a0launching Spring 2024. \u201cWith our innovative line of toys, including a growing number of patented products, together with our sophisticated product development and manufacturing process, we can offer brands the opportunity to regularly offer new limited edition product versions for collectability and seasonal play,\u201d commented\u00a0Perheentupa. \u201cWe are well positioned to react quickly to changing market trends offering relevant and inventive products, and our wide portfolio allows for differentiation at retail. We are proud to be different and fearless.\u201d Wyncor\u2019s first patented products to market include: Miraball\u2122,\u00a0a collectible toy that features two \u201cLittle but Legendary\u201d surprises. Boasting new patented technology, the 2\u00be-inch diameter colorful blind pack ball reveals three secrets. Under the wrap is a vibrantly painted metal dangler ball. When the ball is popped open, a large hidden plushy charm expands to over 4-inches in diameter, thanks to the innovation of a new ultra-shrinkable memory foam plush. The Miraball\u2122\ufe0f, featuring\u00a0Miraculous\u2122, made its retail debut in fall 2023 across 20 markets; and in the U.S. at brick-and-mortar stores Target, Fred Meyer, and Meijer, and online at Amazon. Consumer demand for the new toy led to Wyncor securing licensing rights for multiple other brands, with launches upcoming for\u00a0PAW Patrol,\u00a0Teenage Mutant Ninja Turtles, and\u00a0SpongeBob SquarePants\u00a0from Paramount;\u00a0Peppa Pig,\u00a0My Little Pony, Transformers,\u00a0and\u00a0Monopoly\u00a0from Hasbro;\u00a0and Emoji Company. ReClay\u00a0is the first toy compound that transforms from a solid state to a fluid state, again and again. ReClay becomes smooth and soft in warm water and is ready to be shaped into any object\u2014a figurine, a bracelet, a bowl, for example\u2014and cures within minutes into a hard and durable item that can be displayed as is or painted with water-soluble acrylic colors. The product softens again when immersed in warm water. The product launches with eight colors,\u00a0a starter kit, a\u00a0figurine starter kit, and figurine molds. The first licensed brands to feature on ReClay include\u00a0PAW Patrol,\u00a0Teenage Mutant Ninja Turtles, and\u00a0SpongeBob SquarePants\u00a0from Paramount;\u00a0and ZAG\u2019s Miraculous\u2122. SwopPop\u00a0(patent filed), a fashion-forward line of unique \u201cminipop\u201d bags that are fully customizable and interchangeable with a wide range of SWOPs\u2014handles, straps, ears, and figurines; and POPs, badges that clip on with the small pop sound. All Swops and Pops come in unique stackable and reusable transparent PopBoxes. The SwopPop range includes Swops and Pops for the PopBear, PopBunny, PopBat and the PopGiraffe. Licensed range of Swops and Pops include\u00a0Miraculous\u2122 and Emoji. Mon Ami\u00a0(French for \u201cmy friend\u201d), a range of 9\u00bd-inch glossy and glittery-eyed animal friends that feature uniquely tooled 3D and 3-layer resin eyes, 3D eyelashes, and a stitched badge for authenticity. Choose wisely \u2013 choose your spirit BFF. The first Mon Ami range, Mon Ami Kwamis, feature the Kwamis from\u00a0Miraculous\u2122 and launched fall 2023 reaching the top 30 products on Amazon within the first month. The Spring 2024 line features some of today\u2019s most popular animals including the axolotl, blue-ringed octopus, bat, penguin, narwhal, and deer, with their sparkling eyes and lashes. OozySqueezy\u00a0is a sensory surprise in five ranges: OozySqueezy \u2013 Extra Pleazy!\u00a0Each series has a range of four unique OozySqueezy\u2019s to collect. They come in a range of\u00a0 fortune cookie-shaped blindpacks. 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