It can be clearly called a clever marketing move. The emoji company, owner of the registered emoji® trademark and thousands of by copyright protected icons has secured an agreement for the domain www.emoji.com.
“This agreement underscores our consequent brand strategy and our effortless support to increase the awareness of the official emoji® brand in the market”, says Marco Huesges, CEO and Founder of the emoji company. “The domain will surely play a major role in our advertisement and online strategy for the future” adds Huesges.
Under www.emoji.com everyone can now access the companies website, gather all relevant information and browse through the emoji companies extensive catalogue of icons available for cross category licensing.
The site also links to the official emoji® online store which the emoji company operates together with Universal Music.
Huesges also revealed the emoji companies new motto for the year 2017: « we are emoji®“.