18 Jan 2023

Posh Paws to launch new emoji® plush range

The emoji® plush range from Posh Paws International will combine the brand’s most popular icons with trending sayings among teens and young adults.

Posh Paws International and Whitehouse Leisure have signed a three-year partnership deal with emoji- the iconic brand® to produce a range of Emotional, Multicultural, Official, Joyful and Iconic plush gifts for 2023 across EMEA.

emoji®-The Iconic Brand and its related icons are a globally recognised language that is seen and used daily to communicate how people feel, and Posh Paws will bring the most popular and widely used emoji® brand icons to life.

Depicting specific emoji icons in a comical interpretation, the plush range will combine the most popular emoji® brand icons with trending sayings among teens and young adults, embroidered inside little blue text-message boxes.

The first licensed emoji® brand plush toys that will launch in 2023 include the popular Smiling Face with Heart-Eyes with ‘Love You X’ message, Smiley Face with Sunglasses and ‘You’re A Vibe’, and the Flame with ‘You’re So Lit!’.

Posh Paws has also created the Aubergine emoji® brand icon with ‘Thinking of You!’ and a cheeky winking face, and the Peach emoji® brand icon with ‘Sweet Cheeks!’ and a cute, smiley face.

“We are excited to be partnering with such an iconic, globally recognised and trending brand, to bring something new, fun and creative to the plush market, that will appeal to a variety of consumers and ages,” said Lauren Shipman, Brand & Marketing director of Posh Paws. “As the market leader in developing plush that’s perfect for any gift giving occasion, including seasonal and milestone buying and gifts that people can buy for themselves, our emoji® brand range will add something unique to our offering.”

Posh Paws’ new emoji brand plush is available to order now for shipment this summer, and the range can be seen at London Toy Fair (Stand B60) and Spring Fair (Hall 5, Stand 5K30-L31).

For more information and to see Posh Paws full range of licensed plush and trending gifts for 2023, call 01268 567317 or email [email protected]

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