emoji company

emoji® Brand and Medialink Celebrate the New Year with a Festive Style Guide!

2021-03-16T23:23:44Z

emoji® company GmbH and Medialink Group Limited ( Stock code 2230. HK ) have been working hand in hand to deliver a festive style guide that fits perfectly for the Chinese New Year and the The Year of Ox. The exclusive emoji® brand style guide was launched in November 2020 and comprises traditional Chinese elements such as auspicious clouds, patterns, traditional headwear with the popular emoji® brand icons.

Read the full article page 34-35.

Total Licensing China latest issue is Live

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emoji® partners with eco-focused Greenre Brand to launch new sustainable range

2021-02-17T15:47:30Z

emoji – The Iconic Brand is making new waves across the Canadian market thanks to a new partnership with INProduction Licensing’s Greenre Brand that will see the launch of new stationery, activity, crafts, novelty, and back to school lines.

The new deal marks a firm foothold for the emoji company in the sustainable products market, teaming with a specialist in the field who boasts a portfolio of products developed from recycled, natural materials, recyclables, non-toxic, bio-fibres, as well as new age biopolymers.

“We are excited to start our partnership with Greenre Brand,” said Marco Huesges, CEO and founder of The emoji Company. “Its product portfolio is truly innovative and eco-friendly with recyclable materials to support our environment.”

As the energy and climate crisis continues to become an increasingly serious environmental problem, emoji’s latest partnership is one of many sweeping across the licensing industry with a greater environmental consciousness, reflective of the growing desire among consumers and brands alike to help tip the scales of the issue through considered purchases.

Globally recognized brands making the leap into eco-friendly product development is a considerable move forwards for the ongoing and ever-pressing campaign.

Keith Loiselle, president, and CEO of Greenre Brand, said: “Partnering with the emoji® brand is important for Greenre. The emoji® brand is a global phenomenon, a globally recognized brand with products in over 130 countries. We could not be more excited, and we look forward to years of mutual beneficial product development.”

The new partnership will be managed by Peter Noonan of NPZ Consulting Inc, working with Retail Monster, the emoji Company’s North American licensing agency.

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WildBrain CPLG and emoji® brand expand representation partnership in EMEA

2021-01-20T19:12:14Z

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is significantly expanding its representation in EMEA of emoji – The Iconic Brand.

Starting this month and building on an established partnership, the UK & Eire; Germany, Austria, Switzerland, Benelux and Turkey will be added to the existing remit of the iconic lifestyle brand, which currently covers CEE, Iberia, Russia, France, MENA, Nordics, Italy, Greece, Poland, and Ukraine.

The new five-year deal will see WildBrain CPLG representing the brand on behalf of the emoji company GmbH across key consumer products categories to build merchandise offerings for kids, teens and adults.

Within existing markets, WildBrain CPLG Middle East has secured a new partnership with leading Kuwaiti sports and high-street fashion retailer, Al Nasser, for an emoji brand apparel range targeting girls and women, and in a previously announced deal, high-end retailer RIVA is gearing up to launch its first emoji fashion collection for teens and women next month. Since the beginning of its representation of the emoji brand in 2018, WildBrain CPLG has brokered over 100 deals for the brand.

Commenting on the partnerships, WildBrain CPLG EVP and managing director Maarten Weck said, “The internationally recognisable emoji brand has huge appeal to a vast array of licensees and retailers. Building on our successful partnership with the emoji company, we have now significantly extended our relationship to represent the popular brand in new key markets, which offer strong potential for further growth and future innovation. Together with the emoji company, we are committed to celebrating the brand’s fun and creative spirit in new product ranges for consumers of all ages.”

Emoji Company CEO and founder Marco Hüsges further added: “The power of emoji truly lies in the brand’s diversity and universal appeal, which means there are simply no limits when it comes to developing consumer products. With WildBrain CPLG, we have already brought consumers in EMEA some amazing merchandise collections, and we know that with their local expertise and synergistic approach, they are ideally placed to handle these key new markets. This is just the beginning of emoji’s consumer products journey and we look forward to seeing the brand catapulted to even greater heights across the region.”

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emoji® Vistaprint Team for Mask Printing

2021-01-12T03:06:31Z

The emoji® and Vistaprint mask partnership also includes a donation program for small businesses across the U.S. and Canada.

Vistaprint has partnered with the emoji company to produce new face masks featuring emoji brand icons.

This collaboration pairs the emoji company’s digital icons with Vistaprint’s masks to bring a new collection to the market. Available in the U.S. and Canada, the emoji collection features a variety of designs including some of the most popular emoji® brand icons giving consumers plenty of options to choose from.

emoji® will donate 10 percent of sales to help empower small businesses across the U.S. and Canada. To date, Vistaprint has raised more than $5 million in cash and in-kind product donations to support small businesses and communities through its mask sales.

“With face masks being such an important part of daily life, we welcomed the opportunity to partner with Vistaprint for high quality face masks that empower consumers of all ages to express themselves in unique and fun ways,” says Marco Hüsges, chief executive officer and founder, the emoji company.

Vistaprint’s RFS masks have a 3-dimensional chin structure, a bendable nose bridge and adjustable straps to give the reusable face mask an all-day long fit. Designed with wearability in mind, the masks are available in a wide range of colors and prints for both adults and children. Sold separately in packs of ten, filters can be inserted into the RFS masks. Each filter can be used for up to 12 hours.

“We are excited to be launching this playful collection of that will bring some light and fun to people’s everyday attire,” says Erin Shea, director, North America, Vistaprint. “We use digital icons every day to express ourselves on social media, in text conversations and emails. Self-expression is important and we believe that a mask should not limit a person’s ability to express themselves. Our mask design partnership with the emoji® brand is one way we’re helping people do just that.”

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The vital use of digital emojis in our everyday lives!

2021-02-15T16:53:24Z

Communication is a vital part of our lives and to maintain any meaningful relationship, be it with your family, friends and loved ones, it is sacrosanct to keep it going. In our ever-advancing world, there have been fancy new ways of making communication fun, easy and lively. One of such ways is the use of emojis. We make use of digital emojis in our day-to-day conversations in chats on various social media platforms.

In fact, most times, we do not need to write a word. Just by using digital emojis our icons our points are well sent yet holding so much meaning. More so, text communication overtime has been misconstrued, which often leads to misinterpretation and therefore arguments. What you mean and what you type may not be in sync and the receiver may also get it mixed up. The use of digital emojis has helped bridge the gap because the emotion of the sender is easily captured in those emoticons. This has helped add meaning to our written messages.

Why we use digital icons in our everyday lives!

Icons have come to stay as far as our written communication is concerned and this has undoubtedly made conversations easier, faster and more thrilling. These little wonders make the task of writing messages less daunting and more entertaining for both the reader and the sender.

Usually, physical presence is key to really understand and feel included in any communication, but pictographs, which are the 21^st century’s digital answer to the fact that we cannot always be present, has made life easier.

Digital emojis have made communication of our emotions easier, which sometimes words cannot do. Not only do they brighten up conversations, but they also have the ability to convey happiness, excitement, disappointment or even anger. Another positive aspect is that they help us save space and time when texting. They have come to replace slangs and acronyms as it is a globally-recognized iconography. They can be used in text messages, photos and even in some formal settings like slack channels.

Those cute icons and pictographs help us convey meaning and sentiment, save time and space, and what’s more, they are super cute. There’s no reason not to love them!

emoji® brand and Romero Britto

The emoji company is the creator of the globally-awarded and highly-influential lifestyle emoji® brand. Recently we have signed up a great collaboration with the world-renowned visual artist by name, Romeo Britto. The emoji® brand and Romero Britto came together and formed one of the finest synergies and combining the power of arts and the magic of the emoji® brand to create a globally-impacting work.

You can check out the wonders we’ve created by following the link below.

https://www.emoji.com/emoji-by-britto/

By M. Guillermina Bagilet

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Taking the emoji® brand into the skies.

2020-12-21T22:03:34Z

Pictures can say more than a thousand words – taking the emoji® brand into the skies!

Airlines are often looking for brands and partnerships that appeal to young and old alike, to keep up with the latest on trend fashions and to expand their reach into the marketplace after their passengers have left their care. Finding brands that can bridge the gap between young travellers and older, more seasoned clients is a challenge that amenities suppliers face every year, however, Skysupply GmbH has hit the nail right on the techbased head.

Read the full article on page 40,41 & 42

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emoji®, Rei do Mate Get Festive with Britto Collectible Cheese Bread Cups

2020-12-15T02:10:44Z

Lotus Global has brokered a licensing deal between Rei do Mate and emoji® for a Britto collaboration.

Rei do Mate has teamed with emoji® to create a line of collectable Britto bread cups.

The deal, brokered by Lotus Global, will see the creation 18 cheese bread combo collectible cups. Each Britto cup will leverage designs exclusively offered in Rio de Janeiro, Brazil.

“We are thrilled about the launch of this promotion that will truly entertain Brazilian people during the Xmas season,” says Marco Hüsges, chief executive officer and founder, The emoji Company. “This partnership is the perfect symbiosis of our partnership with famous artist Romero Britto and we are proud to be working with Rei do Mate again for the Brazilian territory.”

The promotion is available at all 300 of Rei do Mate´s stores in Rio de Janeiro. It is also available on online platforms that offer delivery service. For Emoji, the deal adds to its licensing portfolio, which also includes partners such as L’Oreal.

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An Explosive Streetwear Collaboration by the emoji company

2020-12-10T14:51:50Z

The premium streetwear brand Wicked Fashions Inc. has partnered with emoji® — The Iconic Brand to create signature Streetwear collections under its Southpole, Lot29, and WT02 clothing lines. The fashion collaboration combines the emoji® brands expressive icons with Southpole’s edgy athleisure styles — and will feature hoodies, jeans, shirts, and sweatpants. The first collection is set to launch Holiday 2020. The partnership was brokered by Retail Monster, LLC., the emoji company’s North American Licensing Agent.

The new collection mixes the emoji® brands most artistic and fashion-forward icons and graffiti elements to create a trendy and comfortable line of clothing items. The collection sets itself apart from other streetwear collaborations as it brings one of pop culture’s most influential brands to life.

“We are excited to enter into a groundbreaking collaboration with an established leader of the streetwear industry in the US.” said Marco Hüsges, CEO and Founder, the emoji company.

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emoji® Freedent Get Romantic

2020-12-02T15:51:09Z

A new social campaign has been revealed via a partnership between emoji and Freedent.

Freedent has teamed up with emoji on a new campaign designed to help young adults dealing with romance.

The Freedent x emoji collaboration was made to help the way people communicate in the modern world. emoji, Freedent and their advertising agency CLM BBDO have joined forces to create a campaign highlighting creativity and savoir-vivre in everyday communication between young couples or people that are dating.

“This partnership with Freedent and the beautiful message that is being spread shows the importance of emoji-The Iconic Brand as a universal lifestyle brand that conveys the most beautiful emotions: tenderness, complicity, love,” says Marco Huesges, chief executive officer and founder, the emoji company. “The range of emotions is infinite, and so is the way to express them! Thank you Freedent for highlighting this so well with this innovative and slightly offbeat campaign.”

FREEDENT has published, in partnership with the emoji brand a “Guide de la Drague” for the younger generation. This guide gives humorous examples of how to combine emoji brand icons to shine and succeed in the communication with loved ones to be more poetic than usual.

“We are delighted with this collaboration between emoji and Freedent,” says Jeanne Balédent, licensing manager, Wildbrain CPLG. “It illustrates the emoji brands most beautiful values: creativity, fun and respect. This campaign is appealing for the recipients and inspire them to explore
the endless possibilities of communication” , says Jeanne Balédent, Licensing Manager at Wildbrain CPLG.

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emoji®seals skincare deal with L’Oreal’s Lancome across China

2020-11-11T15:18:03Z

The emoji company has landed a new partnership with L’Oreal Paris Group to promote the Lancome Tonique Confort Skincare Collection in China with the launch of its co-branded gift box and packaging.

In a deal secured by Medialink Group Limited, Emoji will team up with the leading skincare brand to release co-branded packaging and gift boxes this week.

Included in the gift box is the signature Lancome Tonique Confort pink bottle, customized to feature four Emoji expressions such as ‘laugh’, ‘ke’, ‘love’, and ‘monkey’. In addition, the special edition includes a pink emoji brand headband as a premium that customers can use during their daily beauty regimen.

“Good skincare is what everyone wants and now they can have it as well as unique emoji brand packaging that just adds to the wonderful feeling of self-care,” said Noletta Chiu, executive director of Medialink Group Limited. “We are truly excited to partner with Lancôme and the emoji brand in this campaign.”

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