{"id":88832,"date":"2025-10-16T16:17:19","date_gmt":"2025-10-16T14:17:19","guid":{"rendered":"https:\/\/www.emoji.com\/?p=88832"},"modified":"2025-10-16T16:17:19","modified_gmt":"2025-10-16T14:17:19","slug":"expanding-into-mobility-and-lifestyle-the-emoji-brand-partners-with-byd-and-guangdong-pacific-to-transform-cars-into-mobile-expressions-of-personality","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/es\/expanding-into-mobility-and-lifestyle-the-emoji-brand-partners-with-byd-and-guangdong-pacific-to-transform-cars-into-mobile-expressions-of-personality\/","title":{"rendered":"\u201cExpanding into mobility and lifestyle, the emoji\u00ae Brand partners with BYD and Guangdong Pacific to transform cars into \u201cmobile expressions of personality.\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=\u00bb\u00bb]\n<div data-google-query-id=\"CKywrqDdl4QDFWCyywEdHIwK_Q\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">Hamburg, Germany \u2013 October 14th, 2025- This cross-industry collaboration extends from digital and consumer products into real world experiences where technology, social interaction, and IP licensing converge. The initiative, made possible through emoji\u00ae brand\u00b4s licensing agent in mainland China, Medialink.<\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"wpb_wrapper\">For this joint campaign, BYD is spotlighting its Yuan family. The BYD Yuan family, consisting of Yuan UP and Yuan PLUS, forms a trendy duo that strategically covers the small and subcompact car segments. Yuan UP targets young consumers in smaller cities with its practical, affordable design, while Yuan PLUS offers advanced features like the intelligent driving assistance system and e-Platform 3.0 for upgraded quality. As a key model in BYD\u2019s global expansion, Yuan family is now available in 116 countries with over 1.5 million users. Its DiLink intelligent cockpit and V2L power supply make it ideal for interactive, youth-oriented experiences such as in-car karaoke and outdoor movie watching.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">This partnership builds on the shared values of \u201cyouthful emotional expression\u201d and \u201cglobal DNA.\u201d BYD leverages the emoji\u00ae Brand to elevate the car from a transportation tool to \u201cthe first social car for young people to express their emotions\u201d, turning the vehicle into an extension of personal expression and the road into a social space. The collaboration illustrates the strategic potential of IP licensing in non-traditional categories, strengthening brand affinity, increasing user engagement, and opening new opportunities for cross-industry marketing and co-branding.<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">Marco H\u00fcsges, CEO of the emoji company, says:<\/div>\n<div><\/div>\n<div class=\"wpb_wrapper\">\u00abFor me, this is more than just a partnership \u2013 it\u2019s a bold statement about the power of brand licensing. When a brand transcends traditional categories and helps turn a car into a social and emotional space, it shows what\u2019s truly possible.\u00bb<\/div>\n<\/div>\n<div><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\u00abI\u2019m proud that, once again, we can demonstrate how universal emotions are. They unite people, they spark joy, and they have the power to connect entire industries in new and meaningful ways.\u00bb<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.licenseglobal.com\/character\/the-emoji-brand-partners-with-byd-and-guangdong-pacific-to-transform-cars-into-mobile-expressions-of-personality-\">source<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3&#8243;][vc_single_image image=\u00bb81588&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb2\/3&#8243;][vc_single_image image=\u00bb81581&#8243; img_size=\u00bbfull\u00bb][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=\u00bb\u00bb] Hamburg, Germany \u2013 October 14th, 2025- This cross-industry collaboration extends from digital and consumer products into real world experiences where technology, social interaction, and IP licensing converge. The initiative, made possible through emoji\u00ae brand\u00b4s licensing agent in mainland China, Medialink. For this joint campaign, BYD is spotlighting its Yuan family. The BYD Yuan family, consisting of Yuan UP and Yuan PLUS, forms a trendy duo that strategically covers the small and subcompact car segments. Yuan UP targets young consumers in smaller cities with its practical, affordable design, while Yuan PLUS offers advanced features like the intelligent driving assistance system and e-Platform 3.0 for upgraded quality. As a key model in BYD\u2019s global expansion, Yuan family is now available in 116 countries with over 1.5 million users. Its DiLink intelligent cockpit and V2L power supply make it ideal for interactive, youth-oriented experiences such as in-car karaoke and outdoor movie watching. This partnership builds on the shared values of \u201cyouthful emotional expression\u201d and \u201cglobal DNA.\u201d BYD leverages the emoji\u00ae Brand to elevate the car from a transportation tool to \u201cthe first social car for young people to express their emotions\u201d, turning the vehicle into an extension of personal expression and the road into a social space. The collaboration illustrates the strategic potential of IP licensing in non-traditional categories, strengthening brand affinity, increasing user engagement, and opening new opportunities for cross-industry marketing and co-branding. Marco H\u00fcsges, CEO of the emoji company, says: \u00abFor me, this is more than just a partnership \u2013 it\u2019s a bold statement about the power of brand licensing. When a brand transcends traditional categories and helps turn a car into a social and emotional space, it shows what\u2019s truly possible.\u00bb \u00abI\u2019m proud that, once again, we can demonstrate how universal emotions are. They unite people, they spark joy, and they have the power to connect entire industries in new and meaningful ways.\u00bb source [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3&#8243;][vc_single_image image=\u00bb81588&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb2\/3&#8243;][vc_single_image image=\u00bb81581&#8243; img_size=\u00bbfull\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":13,"featured_media":88833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[125],"class_list":["post-88832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-161","tag-b2b-2","entry","post-inner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cExpanding into mobility and lifestyle, the emoji\u00ae Brand partners with BYD and Guangdong Pacific to transform cars into \u201cmobile expressions of personality.\u201d - emoji<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/es\/expanding-into-mobility-and-lifestyle-the-emoji-brand-partners-with-byd-and-guangdong-pacific-to-transform-cars-into-mobile-expressions-of-personality\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cExpanding into mobility and lifestyle, the emoji\u00ae Brand partners with BYD and Guangdong Pacific to transform cars into \u201cmobile expressions of personality.\u201d\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=\u00bb\u00bb] Hamburg, Germany \u2013 October 14th, 2025- This cross-industry collaboration extends from digital and consumer products into real world experiences where technology, social interaction, and IP licensing converge. The initiative, made possible through emoji\u00ae brand\u00b4s licensing agent in mainland China, Medialink. For this joint campaign, BYD is spotlighting its Yuan family. The BYD Yuan family, consisting of Yuan UP and Yuan PLUS, forms a trendy duo that strategically covers the small and subcompact car segments. Yuan UP targets young consumers in smaller cities with its practical, affordable design, while Yuan PLUS offers advanced features like the intelligent driving assistance system and e-Platform 3.0 for upgraded quality. As a key model in BYD\u2019s global expansion, Yuan family is now available in 116 countries with over 1.5 million users. Its DiLink intelligent cockpit and V2L power supply make it ideal for interactive, youth-oriented experiences such as in-car karaoke and outdoor movie watching. This partnership builds on the shared values of \u201cyouthful emotional expression\u201d and \u201cglobal DNA.\u201d BYD leverages the emoji\u00ae Brand to elevate the car from a transportation tool to \u201cthe first social car for young people to express their emotions\u201d, turning the vehicle into an extension of personal expression and the road into a social space. The collaboration illustrates the strategic potential of IP licensing in non-traditional categories, strengthening brand affinity, increasing user engagement, and opening new opportunities for cross-industry marketing and co-branding. Marco H\u00fcsges, CEO of the emoji company, says: \u00abFor me, this is more than just a partnership \u2013 it\u2019s a bold statement about the power of brand licensing. When a brand transcends traditional categories and helps turn a car into a social and emotional space, it shows what\u2019s truly possible.\u00bb \u00abI\u2019m proud that, once again, we can demonstrate how universal emotions are. 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The initiative, made possible through emoji\u00ae brand\u00b4s licensing agent in mainland China, Medialink. For this joint campaign, BYD is spotlighting its Yuan family. The BYD Yuan family, consisting of Yuan UP and Yuan PLUS, forms a trendy duo that strategically covers the small and subcompact car segments. Yuan UP targets young consumers in smaller cities with its practical, affordable design, while Yuan PLUS offers advanced features like the intelligent driving assistance system and e-Platform 3.0 for upgraded quality. As a key model in BYD\u2019s global expansion, Yuan family is now available in 116 countries with over 1.5 million users. Its DiLink intelligent cockpit and V2L power supply make it ideal for interactive, youth-oriented experiences such as in-car karaoke and outdoor movie watching. 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