{"id":65023,"date":"2021-05-05T13:44:42","date_gmt":"2021-05-05T13:44:42","guid":{"rendered":"https:\/\/www.emoji.com\/?p=65023"},"modified":"2021-05-05T13:44:42","modified_gmt":"2021-05-05T13:44:42","slug":"clip-emoji-brand-wildbrain-launch-new-ip-emojitown","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/","title":{"rendered":"Clip: emoji\u00ae brand, WildBrain Launch New IP \u2019emojitown\u00ae\u2019"},"content":{"rendered":"\n

The emoji company GmbH, one of the world\u2019s top 150 licensors, and WildBrain, a global leader in kids\u2019 and family entertainment, have forged a far-reaching content and licensing partnership to launch emojitown<\/em>, a brand new digital-first series and consumer products extension of emoji \u2013 The Iconic Brand. Under the partnership, WildBrain\u2019s leading AVOD network and digital studio, WildBrain Spark, has teamed up with emoji company to co-develop and co-produce emojitown<\/em>, a 52 x 2\u2032 2D series, which is targeted at teens and young adults.<\/p>\n\n\n\n

\u201cBuilding on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production and AVOD management,\u201d said Maarten Weck, EVP & MD of WildBrain CPLG.<\/strong><\/p><\/blockquote>\n\n\n\n

WildBrain Spark, which holds exclusive global distribution rights to the new series, will premiere emojitown <\/em>on YouTube with a dedicated channel launching at the end of May, when viewers will be able to enjoy the first four episodes of the fast-paced, language-agnostic show, followed by additional episodes rolling out weekly. Tapping into its expertise in brand management on YouTube, WildBrain Spark and the emoji company have created emojitown<\/em> for AVOD audiences and is supporting the series with extensive digital- marketing, paid-media campaigns and dedicated social-media strategies. WildBrain Spark will also exclusively handle branded content opportunities and advertising sales for emojitown<\/em> on YouTube.<\/p>\n\n\n\n

The series is set in emojitown, a place not unlike a lot of other modern-day urban \u201ceverytowns\u201d \u2013 except everyone has an emoji icon for a head. In emojitown<\/em>, we see daily struggles and nightmares ranging from the mundane to the absurd: The perils of dating apps, the instant regret of a DIY haircut, the cringe of a poolside bikini fail and more, are all played out with sharp hilarity in vibrant 2D animation.<\/p>\n\n\n\n

The \u201ceveryday horrors\u201d of modern life are related through Jo, a fresh-faced girl in her late teens who tries \u201clive her best life\u201d with a cheery, optimistic outlook \u2014 no matter what emojitown throws at her. Along with Jaya, Jon, Jess, Jay, Julia and Joanie, plus the bizarre duo of Poophead and Unicorn Man, the colorful characters of emojitown<\/em> represent \u201creal people\u201d \u2013 the kind we see and meet every day, reflecting attitudes, style, ethnicity, gender, ability and sexuality as diverse and representative as real life.https:\/\/www.youtube.com\/embed\/ZeIPFvUDVhA<\/p>\n\n\n\n

Additionally, WildBrain\u2019s leading global licensing agency, WildBrain CPLG, will handle worldwide licensing and merchandising rights for emojitown<\/em>, building on the agency\u2019s extensive and highly successful program for the emoji brand across the U.K., Europe, the Middle East and other territories. WildBrain CPLG will work with emoji company and licensees to develop emojitown<\/em> products across key categories for teens and young adults.<\/p>\n\n\n\n

\u201cThis is a significant development for the emoji brand, bringing our globally recognizable icons into the digital-content space,\u201d said Marco Huesges, Founder & CEO, emoji company. \u201cWith their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young-adult audience. Together we will take this hugely exciting step in the evolution of emoji.\u201d<\/p>\n\n\n\n

Rachel Taylor, Commercial Director of WildBrain Spark, added, \u201cWith its universal appeal, the emoji brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network. We\u2019re delighted that the emoji company saw us as the right partner to co- develop and launch this extension of its brand for today\u2019s digital-savvy audience of modern teens.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

 Source<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The emoji company GmbH, one of the world\u2019s top 150 licensors, and WildBrain, a global leader in kids\u2019 and family entertainment, have forged a far-reaching content and licensing partnership to launch emojitown, a brand new digital-first series and consumer products extension of emoji \u2013 The Iconic Brand. Under the partnership, WildBrain\u2019s leading AVOD network and digital studio, WildBrain Spark, has teamed up with emoji company to co-develop and co-produce emojitown, a 52 x 2\u2032 2D series, which is targeted at teens and young adults. \u201cBuilding on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production and AVOD management,\u201d said Maarten Weck, EVP & MD of WildBrain CPLG. WildBrain Spark, which holds exclusive global distribution rights to the new series, will premiere emojitown on YouTube with a dedicated channel launching at the end of May, when viewers will be able to enjoy the first four episodes of the fast-paced, language-agnostic show, followed by additional episodes rolling out weekly. Tapping into its expertise in brand management on YouTube, WildBrain Spark and the emoji company have created emojitown for AVOD audiences and is supporting the series with extensive digital- marketing, paid-media campaigns and dedicated social-media strategies. WildBrain Spark will also exclusively handle branded content opportunities and advertising sales for emojitown on YouTube. The series is set in emojitown, a place not unlike a lot of other modern-day urban \u201ceverytowns\u201d \u2013 except everyone has an emoji icon for a head. In emojitown, we see daily struggles and nightmares ranging from the mundane to the absurd: The perils of dating apps, the instant regret of a DIY haircut, the cringe of a poolside bikini fail and more, are all played out with sharp hilarity in vibrant 2D animation. The \u201ceveryday horrors\u201d of modern life are related through Jo, a fresh-faced girl in her late teens who tries \u201clive her best life\u201d with a cheery, optimistic outlook \u2014 no matter what emojitown throws at her. Along with Jaya, Jon, Jess, Jay, Julia and Joanie, plus the bizarre duo of Poophead and Unicorn Man, the colorful characters of emojitown represent \u201creal people\u201d \u2013 the kind we see and meet every day, reflecting attitudes, style, ethnicity, gender, ability and sexuality as diverse and representative as real life.https:\/\/www.youtube.com\/embed\/ZeIPFvUDVhA Additionally, WildBrain\u2019s leading global licensing agency, WildBrain CPLG, will handle worldwide licensing and merchandising rights for emojitown, building on the agency\u2019s extensive and highly successful program for the emoji brand across the U.K., Europe, the Middle East and other territories. WildBrain CPLG will work with emoji company and licensees to develop emojitown products across key categories for teens and young adults. \u201cThis is a significant development for the emoji brand, bringing our globally recognizable icons into the digital-content space,\u201d said Marco Huesges, Founder & CEO, emoji company. \u201cWith their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young-adult audience. Together we will take this hugely exciting step in the evolution of emoji.\u201d Rachel Taylor, Commercial Director of WildBrain Spark, added, \u201cWith its universal appeal, the emoji brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network. We\u2019re delighted that the emoji company saw us as the right partner to co- develop and launch this extension of its brand for today\u2019s digital-savvy audience of modern teens.\u201d  Source<\/p>\n","protected":false},"author":1,"featured_media":65027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[51],"class_list":["post-65023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-b2b-es","entry","post-inner"],"yoast_head":"\nClip: emoji\u00ae brand, WildBrain Launch New IP \u2019emojitown\u00ae\u2019 - emoji<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clip: emoji\u00ae brand, WildBrain Launch New IP \u2019emojitown\u00ae\u2019\" \/>\n<meta property=\"og:description\" content=\"The emoji company GmbH, one of the world\u2019s top 150 licensors, and WildBrain, a global leader in kids\u2019 and family entertainment, have forged a far-reaching content and licensing partnership to launch emojitown, a brand new digital-first series and consumer products extension of emoji \u2013 The Iconic Brand. Under the partnership, WildBrain\u2019s leading AVOD network and digital studio, WildBrain Spark, has teamed up with emoji company to co-develop and co-produce emojitown, a 52 x 2\u2032 2D series, which is targeted at teens and young adults. \u201cBuilding on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production and AVOD management,\u201d said Maarten Weck, EVP & MD of WildBrain CPLG. WildBrain Spark, which holds exclusive global distribution rights to the new series, will premiere emojitown on YouTube with a dedicated channel launching at the end of May, when viewers will be able to enjoy the first four episodes of the fast-paced, language-agnostic show, followed by additional episodes rolling out weekly. Tapping into its expertise in brand management on YouTube, WildBrain Spark and the emoji company have created emojitown for AVOD audiences and is supporting the series with extensive digital- marketing, paid-media campaigns and dedicated social-media strategies. WildBrain Spark will also exclusively handle branded content opportunities and advertising sales for emojitown on YouTube. The series is set in emojitown, a place not unlike a lot of other modern-day urban \u201ceverytowns\u201d \u2013 except everyone has an emoji icon for a head. In emojitown, we see daily struggles and nightmares ranging from the mundane to the absurd: The perils of dating apps, the instant regret of a DIY haircut, the cringe of a poolside bikini fail and more, are all played out with sharp hilarity in vibrant 2D animation. The \u201ceveryday horrors\u201d of modern life are related through Jo, a fresh-faced girl in her late teens who tries \u201clive her best life\u201d with a cheery, optimistic outlook \u2014 no matter what emojitown throws at her. Along with Jaya, Jon, Jess, Jay, Julia and Joanie, plus the bizarre duo of Poophead and Unicorn Man, the colorful characters of emojitown represent \u201creal people\u201d \u2013 the kind we see and meet every day, reflecting attitudes, style, ethnicity, gender, ability and sexuality as diverse and representative as real life.https:\/\/www.youtube.com\/embed\/ZeIPFvUDVhA Additionally, WildBrain\u2019s leading global licensing agency, WildBrain CPLG, will handle worldwide licensing and merchandising rights for emojitown, building on the agency\u2019s extensive and highly successful program for the emoji brand across the U.K., Europe, the Middle East and other territories. WildBrain CPLG will work with emoji company and licensees to develop emojitown products across key categories for teens and young adults. \u201cThis is a significant development for the emoji brand, bringing our globally recognizable icons into the digital-content space,\u201d said Marco Huesges, Founder & CEO, emoji company. \u201cWith their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young-adult audience. Together we will take this hugely exciting step in the evolution of emoji.\u201d Rachel Taylor, Commercial Director of WildBrain Spark, added, \u201cWith its universal appeal, the emoji brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network. 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Under the partnership, WildBrain\u2019s leading AVOD network and digital studio, WildBrain Spark, has teamed up with emoji company to co-develop and co-produce emojitown, a 52 x 2\u2032 2D series, which is targeted at teens and young adults. \u201cBuilding on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production and AVOD management,\u201d said Maarten Weck, EVP & MD of WildBrain CPLG. WildBrain Spark, which holds exclusive global distribution rights to the new series, will premiere emojitown on YouTube with a dedicated channel launching at the end of May, when viewers will be able to enjoy the first four episodes of the fast-paced, language-agnostic show, followed by additional episodes rolling out weekly. Tapping into its expertise in brand management on YouTube, WildBrain Spark and the emoji company have created emojitown for AVOD audiences and is supporting the series with extensive digital- marketing, paid-media campaigns and dedicated social-media strategies. WildBrain Spark will also exclusively handle branded content opportunities and advertising sales for emojitown on YouTube. The series is set in emojitown, a place not unlike a lot of other modern-day urban \u201ceverytowns\u201d \u2013 except everyone has an emoji icon for a head. In emojitown, we see daily struggles and nightmares ranging from the mundane to the absurd: The perils of dating apps, the instant regret of a DIY haircut, the cringe of a poolside bikini fail and more, are all played out with sharp hilarity in vibrant 2D animation. The \u201ceveryday horrors\u201d of modern life are related through Jo, a fresh-faced girl in her late teens who tries \u201clive her best life\u201d with a cheery, optimistic outlook \u2014 no matter what emojitown throws at her. Along with Jaya, Jon, Jess, Jay, Julia and Joanie, plus the bizarre duo of Poophead and Unicorn Man, the colorful characters of emojitown represent \u201creal people\u201d \u2013 the kind we see and meet every day, reflecting attitudes, style, ethnicity, gender, ability and sexuality as diverse and representative as real life.https:\/\/www.youtube.com\/embed\/ZeIPFvUDVhA Additionally, WildBrain\u2019s leading global licensing agency, WildBrain CPLG, will handle worldwide licensing and merchandising rights for emojitown, building on the agency\u2019s extensive and highly successful program for the emoji brand across the U.K., Europe, the Middle East and other territories. WildBrain CPLG will work with emoji company and licensees to develop emojitown products across key categories for teens and young adults. \u201cThis is a significant development for the emoji brand, bringing our globally recognizable icons into the digital-content space,\u201d said Marco Huesges, Founder & CEO, emoji company. \u201cWith their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young-adult audience. Together we will take this hugely exciting step in the evolution of emoji.\u201d Rachel Taylor, Commercial Director of WildBrain Spark, added, \u201cWith its universal appeal, the emoji brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network. We\u2019re delighted that the emoji company saw us as the right partner to co- develop and launch this extension of its brand for today\u2019s digital-savvy audience of modern teens.\u201d  Source","og_url":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/","og_site_name":"emoji","article_published_time":"2021-05-05T13:44:42+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.emoji.com\/wp-content\/uploads\/2021\/05\/emoji_wildbrain.jpg","type":"image\/jpeg"}],"author":"Marcus","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marcus","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/#article","isPartOf":{"@id":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/"},"author":{"name":"Marcus","@id":"https:\/\/www.emoji.com\/es\/#\/schema\/person\/b2afebc065fb495cf358e934e16a3c23"},"headline":"Clip: emoji\u00ae brand, WildBrain Launch New IP \u2019emojitown\u00ae\u2019","datePublished":"2021-05-05T13:44:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/www.emoji.com\/es\/#organization"},"image":{"@id":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emoji.com\/wp-content\/uploads\/2021\/05\/emoji_wildbrain.jpg","keywords":["B2B"],"articleSection":["Sin categorizar"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/","url":"https:\/\/www.emoji.com\/es\/clip-emoji-brand-wildbrain-launch-new-ip-emojitown\/","name":"Clip: emoji\u00ae brand, WildBrain Launch New IP \u2019emojitown\u00ae\u2019 - 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