{"id":89571,"date":"2026-06-11T17:38:53","date_gmt":"2026-06-11T15:38:53","guid":{"rendered":"https:\/\/www.emoji.com\/?p=89571"},"modified":"2026-06-11T18:46:39","modified_gmt":"2026-06-11T16:46:39","slug":"mtime-and-the-emoji-company-launch-the-emoji-brand-clinic-collection-a-playful-prescription-for-everyday-happiness-%f0%9f%92%8a","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/de\/mtime-and-the-emoji-company-launch-the-emoji-brand-clinic-collection-a-playful-prescription-for-everyday-happiness-%f0%9f%92%8a\/","title":{"rendered":"Mtime and the emoji Company Launch &#8222;The emoji\u00ae brand Clinic&#8220; Collection: A Playful Prescription for Everyday Happiness \ud83d\udc8a"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]\n<div data-google-query-id=\"CKywrqDdl4QDFWCyywEdHIwK_Q\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<p>Hamburg, Germany June 11<sup>th<\/sup>, 2026\u2014 Mtime, the global pop culture and lifestyle merchandise platform\u00a0under Ruyi Film, has officially partnered with\u00a0the\u00a0emoji\u00ae\u00a0brand, one of the world&#8217;s most recognizable and beloved\u00a0lifestyle\u00a0brands, to launch the new &#8222;The emoji\u00ae\u00a0brand\u00a0Clinic&#8220; collection. Built around the idea of &#8222;less seriousness, more happiness,&#8220; the collaboration transforms everyday emotional\u00a0ups and\u00a0downs\u00a0into a series of playful, collectible products designed to deliver a much-needed dose of joy.\u00a0The collaboration was\u00a0facilitated\u00a0by\u00a0Medialink\u00a0Group Limited.<\/p>\n<p>&nbsp;<\/p>\n<p>Inspired by the pressures of modern life\u2014from workplace stress to emotional overload amongst young\u00a0consumers\u2014the collection introduces the concept of an &#8222;EMO Emergency Room,&#8220; a humorous take on the popular internet slang &#8222;emo,&#8220; often used to describe feeling emotionally drained or down. By combining\u00a0the\u00a0emoji\u00ae\u00a0brand\u2019s\u00a0iconic visual language with light-hearted wellness themes and internet culture, the collection turns happiness into something tangible, portable, and part of everyday life.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>A Prescription for Better Moods<\/u><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The collection features three key product series designed around the theme of &#8222;curing unhappiness&#8220;:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Working Adult Slow-Release Plush Badge<\/strong><\/p>\n<p>Inspired by pharmaceutical\u00a0blister-pack\u00a0packaging, this multifunctional plush badge features classic emoji\u00ae\u00a0brand\u00a0designs and reimagines emotional support as a fun, collectible accessory. Designed as a playful companion for busy working adults, it offers a lighthearted way to ease the small frustrations of everyday life.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8222;Dou Ni Wan&#8220; Plush Blind Box Series (&#8222;Cheer-Me-Up Capsules&#8220;)<\/strong><\/p>\n<p>A playful wordplay on the Chinese phrase\u00a0dou\u00a0ni\u00a0wan (&#8222;just kidding&#8220; or &#8222;having fun with you&#8220;), this capsule-inspired blind box collection comes packaged in miniature medicine bottles filled with surprise emoji\u00ae brand characters. Combining\u00a0collectibility, styling appeal, and a sense of discovery, the series delivers a cheerful reminder not to take life too seriously.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Happy Toilet Collectible<\/strong><\/p>\n<p>Featuring an unexpected and humorous toilet-themed design, the Happy Toilet draws inspiration from the Chinese expression suggesting that when everything &#8222;flows smoothly,&#8220; life tends to run more smoothly too. Equal parts practical and conversation-starting,\u00a0the item brings a dose of fun and optimism into everyday routines.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The collection extends emoji\u00ae\u00a0brand\u2019s\u00a0universally recognized visual identity while incorporating\u00a0Mtime&#8217;s\u00a0youthful and entertainment-driven brand personality. Combining visual appeal, practicality, and social-sharing potential, the products are designed to resonate with the lifestyles,\u00a0aesthetics, and emotional needs of today&#8217;s young consumers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Available Across Online and Offline Channels<\/u><\/strong><\/p>\n<p>The collection will be released simultaneously through a wide range of online and offline retail channels, including:<\/p>\n<ul>\n<li>Tmall \u2013\u00a0Mtime\u00a0Designer Toys Flagship Store<\/li>\n<li>rednote\u2013 @Mtime<\/li>\n<li>Douyin \u2013 @Mtime Designer Toys Store<\/li>\n<li>Wanda Cinemas<\/li>\n<li>HOYTS CINEMA<\/li>\n<li>Selected key-account retail partners nationwide<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Chris Chen, Project\u00a0Manager\u00a0at\u00a0Mtime, commented:\u00a0&#8222;Our collaboration with\u00a0the\u00a0emoji\u00ae\u00a0brand\u00a0represents another exciting step in\u00a0Mtime&#8217;s\u00a0continued exploration of IP development and trend-driven consumer products. By\u00a0leveraging\u00a0Ruyi Film\u00a0entertainment ecosystem and\u00a0Mtime&#8217;s\u00a0media and retail resources, we hope to create products that deliver emotional value beyond the movie-going experience. Through playful and uplifting merchandise, we aim to encourage a more positive and lighthearted approach to everyday life.&#8220;<\/p>\n<p>&nbsp;<\/p>\n<p>Marco H\u00fcsges CEO and Founder of the emoji Company says: \u201cWe believe that happiness should be simple, accessible, and part of everyday life. Our collaboration with Mtime on \u2018The emoji\u00ae brand Clinic\u2019 collection brings this philosophy to life in a playful and unexpected way. By transforming everyday emotions into lighthearted, collectible experiences, we aim to remind people\u2014especially younger generations\u2014not to take life too seriously and to find joy in even the smallest moments.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.totallicensing.com\/mtime-and-the-emoji-company-launch-the-emoji-brand-clinic-collection\/\">source\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;81588&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;81581&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;] Hamburg, Germany June 11th, 2026\u2014 Mtime, the global pop culture and lifestyle merchandise platform\u00a0under Ruyi Film, has officially partnered with\u00a0the\u00a0emoji\u00ae\u00a0brand, one of the world&#8217;s most recognizable and beloved\u00a0lifestyle\u00a0brands, to launch the new &#8222;The emoji\u00ae\u00a0brand\u00a0Clinic&#8220; collection. Built around the idea of &#8222;less seriousness, more happiness,&#8220; the collaboration transforms everyday emotional\u00a0ups and\u00a0downs\u00a0into a series of playful, collectible products designed to deliver a much-needed dose of joy.\u00a0The collaboration was\u00a0facilitated\u00a0by\u00a0Medialink\u00a0Group Limited. &nbsp; Inspired by the pressures of modern life\u2014from workplace stress to emotional overload amongst young\u00a0consumers\u2014the collection introduces the concept of an &#8222;EMO Emergency Room,&#8220; a humorous take on the popular internet slang &#8222;emo,&#8220; often used to describe feeling emotionally drained or down. By combining\u00a0the\u00a0emoji\u00ae\u00a0brand\u2019s\u00a0iconic visual language with light-hearted wellness themes and internet culture, the collection turns happiness into something tangible, portable, and part of everyday life. &nbsp; A Prescription for Better Moods &nbsp; The collection features three key product series designed around the theme of &#8222;curing unhappiness&#8220;: &nbsp; Working Adult Slow-Release Plush Badge Inspired by pharmaceutical\u00a0blister-pack\u00a0packaging, this multifunctional plush badge features classic emoji\u00ae\u00a0brand\u00a0designs and reimagines emotional support as a fun, collectible accessory. Designed as a playful companion for busy working adults, it offers a lighthearted way to ease the small frustrations of everyday life. &nbsp; &#8222;Dou Ni Wan&#8220; Plush Blind Box Series (&#8222;Cheer-Me-Up Capsules&#8220;) A playful wordplay on the Chinese phrase\u00a0dou\u00a0ni\u00a0wan (&#8222;just kidding&#8220; or &#8222;having fun with you&#8220;), this capsule-inspired blind box collection comes packaged in miniature medicine bottles filled with surprise emoji\u00ae brand characters. Combining\u00a0collectibility, styling appeal, and a sense of discovery, the series delivers a cheerful reminder not to take life too seriously. &nbsp; &nbsp; Happy Toilet Collectible Featuring an unexpected and humorous toilet-themed design, the Happy Toilet draws inspiration from the Chinese expression suggesting that when everything &#8222;flows smoothly,&#8220; life tends to run more smoothly too. Equal parts practical and conversation-starting,\u00a0the item brings a dose of fun and optimism into everyday routines. &nbsp; &nbsp; The collection extends emoji\u00ae\u00a0brand\u2019s\u00a0universally recognized visual identity while incorporating\u00a0Mtime&#8217;s\u00a0youthful and entertainment-driven brand personality. Combining visual appeal, practicality, and social-sharing potential, the products are designed to resonate with the lifestyles,\u00a0aesthetics, and emotional needs of today&#8217;s young consumers. &nbsp; Available Across Online and Offline Channels The collection will be released simultaneously through a wide range of online and offline retail channels, including: Tmall \u2013\u00a0Mtime\u00a0Designer Toys Flagship Store rednote\u2013 @Mtime Douyin \u2013 @Mtime Designer Toys Store Wanda Cinemas HOYTS CINEMA Selected key-account retail partners nationwide &nbsp; Chris Chen, Project\u00a0Manager\u00a0at\u00a0Mtime, commented:\u00a0&#8222;Our collaboration with\u00a0the\u00a0emoji\u00ae\u00a0brand\u00a0represents another exciting step in\u00a0Mtime&#8217;s\u00a0continued exploration of IP development and trend-driven consumer products. By\u00a0leveraging\u00a0Ruyi Film\u00a0entertainment ecosystem and\u00a0Mtime&#8217;s\u00a0media and retail resources, we hope to create products that deliver emotional value beyond the movie-going experience. Through playful and uplifting merchandise, we aim to encourage a more positive and lighthearted approach to everyday life.&#8220; &nbsp; Marco H\u00fcsges CEO and Founder of the emoji Company says: \u201cWe believe that happiness should be simple, accessible, and part of everyday life. Our collaboration with Mtime on \u2018The emoji\u00ae brand Clinic\u2019 collection brings this philosophy to life in a playful and unexpected way. By transforming everyday emotions into lighthearted, collectible experiences, we aim to remind people\u2014especially younger generations\u2014not to take life too seriously and to find joy in even the smallest moments.\u201d &nbsp; &nbsp; source\u00a0 &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;81588&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;81581&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":13,"featured_media":89573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[125],"class_list":["post-89571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-162","tag-b2b-2","entry","post-inner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mtime and the emoji Company Launch &quot;The emoji\u00ae brand Clinic&quot; Collection: A Playful Prescription for Everyday Happiness \ud83d\udc8a - emoji\u00ae \u2013 The Iconic Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/de\/mtime-and-the-emoji-company-launch-the-emoji-brand-clinic-collection-a-playful-prescription-for-everyday-happiness-%f0%9f%92%8a\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mtime and the emoji Company Launch &quot;The emoji\u00ae brand Clinic&quot; Collection: A Playful Prescription for Everyday Happiness \ud83d\udc8a\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8220;&#8220;] Hamburg, Germany June 11th, 2026\u2014 Mtime, the global pop culture and lifestyle merchandise platform\u00a0under Ruyi Film, has officially partnered with\u00a0the\u00a0emoji\u00ae\u00a0brand, one of the world&#8217;s most recognizable and beloved\u00a0lifestyle\u00a0brands, to launch the new &#8222;The emoji\u00ae\u00a0brand\u00a0Clinic&#8220; collection. Built around the idea of &#8222;less seriousness, more happiness,&#8220; the collaboration transforms everyday emotional\u00a0ups and\u00a0downs\u00a0into a series of playful, collectible products designed to deliver a much-needed dose of joy.\u00a0The collaboration was\u00a0facilitated\u00a0by\u00a0Medialink\u00a0Group Limited. &nbsp; Inspired by the pressures of modern life\u2014from workplace stress to emotional overload amongst young\u00a0consumers\u2014the collection introduces the concept of an &#8222;EMO Emergency Room,&#8220; a humorous take on the popular internet slang &#8222;emo,&#8220; often used to describe feeling emotionally drained or down. By combining\u00a0the\u00a0emoji\u00ae\u00a0brand\u2019s\u00a0iconic visual language with light-hearted wellness themes and internet culture, the collection turns happiness into something tangible, portable, and part of everyday life. &nbsp; A Prescription for Better Moods &nbsp; The collection features three key product series designed around the theme of &#8222;curing unhappiness&#8220;: &nbsp; Working Adult Slow-Release Plush Badge Inspired by pharmaceutical\u00a0blister-pack\u00a0packaging, this multifunctional plush badge features classic emoji\u00ae\u00a0brand\u00a0designs and reimagines emotional support as a fun, collectible accessory. Designed as a playful companion for busy working adults, it offers a lighthearted way to ease the small frustrations of everyday life. &nbsp; &#8222;Dou Ni Wan&#8220; Plush Blind Box Series (&#8222;Cheer-Me-Up Capsules&#8220;) A playful wordplay on the Chinese phrase\u00a0dou\u00a0ni\u00a0wan (&#8222;just kidding&#8220; or &#8222;having fun with you&#8220;), this capsule-inspired blind box collection comes packaged in miniature medicine bottles filled with surprise emoji\u00ae brand characters. Combining\u00a0collectibility, styling appeal, and a sense of discovery, the series delivers a cheerful reminder not to take life too seriously. &nbsp; &nbsp; Happy Toilet Collectible Featuring an unexpected and humorous toilet-themed design, the Happy Toilet draws inspiration from the Chinese expression suggesting that when everything &#8222;flows smoothly,&#8220; life tends to run more smoothly too. Equal parts practical and conversation-starting,\u00a0the item brings a dose of fun and optimism into everyday routines. &nbsp; &nbsp; The collection extends emoji\u00ae\u00a0brand\u2019s\u00a0universally recognized visual identity while incorporating\u00a0Mtime&#8217;s\u00a0youthful and entertainment-driven brand personality. Combining visual appeal, practicality, and social-sharing potential, the products are designed to resonate with the lifestyles,\u00a0aesthetics, and emotional needs of today&#8217;s young consumers. &nbsp; Available Across Online and Offline Channels The collection will be released simultaneously through a wide range of online and offline retail channels, including: Tmall \u2013\u00a0Mtime\u00a0Designer Toys Flagship Store rednote\u2013 @Mtime Douyin \u2013 @Mtime Designer Toys Store Wanda Cinemas HOYTS CINEMA Selected key-account retail partners nationwide &nbsp; Chris Chen, Project\u00a0Manager\u00a0at\u00a0Mtime, commented:\u00a0&#8222;Our collaboration with\u00a0the\u00a0emoji\u00ae\u00a0brand\u00a0represents another exciting step in\u00a0Mtime&#8217;s\u00a0continued exploration of IP development and trend-driven consumer products. By\u00a0leveraging\u00a0Ruyi Film\u00a0entertainment ecosystem and\u00a0Mtime&#8217;s\u00a0media and retail resources, we hope to create products that deliver emotional value beyond the movie-going experience. Through playful and uplifting merchandise, we aim to encourage a more positive and lighthearted approach to everyday life.&#8220; &nbsp; Marco H\u00fcsges CEO and Founder of the emoji Company says: \u201cWe believe that happiness should be simple, accessible, and part of everyday life. Our collaboration with Mtime on \u2018The emoji\u00ae brand Clinic\u2019 collection brings this philosophy to life in a playful and unexpected way. 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Built around the idea of &#8222;less seriousness, more happiness,&#8220; the collaboration transforms everyday emotional\u00a0ups and\u00a0downs\u00a0into a series of playful, collectible products designed to deliver a much-needed dose of joy.\u00a0The collaboration was\u00a0facilitated\u00a0by\u00a0Medialink\u00a0Group Limited. &nbsp; Inspired by the pressures of modern life\u2014from workplace stress to emotional overload amongst young\u00a0consumers\u2014the collection introduces the concept of an &#8222;EMO Emergency Room,&#8220; a humorous take on the popular internet slang &#8222;emo,&#8220; often used to describe feeling emotionally drained or down. By combining\u00a0the\u00a0emoji\u00ae\u00a0brand\u2019s\u00a0iconic visual language with light-hearted wellness themes and internet culture, the collection turns happiness into something tangible, portable, and part of everyday life. &nbsp; A Prescription for Better Moods &nbsp; The collection features three key product series designed around the theme of &#8222;curing unhappiness&#8220;: &nbsp; Working Adult Slow-Release Plush Badge Inspired by pharmaceutical\u00a0blister-pack\u00a0packaging, this multifunctional plush badge features classic emoji\u00ae\u00a0brand\u00a0designs and reimagines emotional support as a fun, collectible accessory. Designed as a playful companion for busy working adults, it offers a lighthearted way to ease the small frustrations of everyday life. &nbsp; &#8222;Dou Ni Wan&#8220; Plush Blind Box Series (&#8222;Cheer-Me-Up Capsules&#8220;) A playful wordplay on the Chinese phrase\u00a0dou\u00a0ni\u00a0wan (&#8222;just kidding&#8220; or &#8222;having fun with you&#8220;), this capsule-inspired blind box collection comes packaged in miniature medicine bottles filled with surprise emoji\u00ae brand characters. Combining\u00a0collectibility, styling appeal, and a sense of discovery, the series delivers a cheerful reminder not to take life too seriously. &nbsp; &nbsp; Happy Toilet Collectible Featuring an unexpected and humorous toilet-themed design, the Happy Toilet draws inspiration from the Chinese expression suggesting that when everything &#8222;flows smoothly,&#8220; life tends to run more smoothly too. Equal parts practical and conversation-starting,\u00a0the item brings a dose of fun and optimism into everyday routines. &nbsp; &nbsp; The collection extends emoji\u00ae\u00a0brand\u2019s\u00a0universally recognized visual identity while incorporating\u00a0Mtime&#8217;s\u00a0youthful and entertainment-driven brand personality. Combining visual appeal, practicality, and social-sharing potential, the products are designed to resonate with the lifestyles,\u00a0aesthetics, and emotional needs of today&#8217;s young consumers. &nbsp; Available Across Online and Offline Channels The collection will be released simultaneously through a wide range of online and offline retail channels, including: Tmall \u2013\u00a0Mtime\u00a0Designer Toys Flagship Store rednote\u2013 @Mtime Douyin \u2013 @Mtime Designer Toys Store Wanda Cinemas HOYTS CINEMA Selected key-account retail partners nationwide &nbsp; Chris Chen, Project\u00a0Manager\u00a0at\u00a0Mtime, commented:\u00a0&#8222;Our collaboration with\u00a0the\u00a0emoji\u00ae\u00a0brand\u00a0represents another exciting step in\u00a0Mtime&#8217;s\u00a0continued exploration of IP development and trend-driven consumer products. By\u00a0leveraging\u00a0Ruyi Film\u00a0entertainment ecosystem and\u00a0Mtime&#8217;s\u00a0media and retail resources, we hope to create products that deliver emotional value beyond the movie-going experience. Through playful and uplifting merchandise, we aim to encourage a more positive and lighthearted approach to everyday life.&#8220; &nbsp; Marco H\u00fcsges CEO and Founder of the emoji Company says: \u201cWe believe that happiness should be simple, accessible, and part of everyday life. Our collaboration with Mtime on \u2018The emoji\u00ae brand Clinic\u2019 collection brings this philosophy to life in a playful and unexpected way. 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