{"id":89209,"date":"2026-01-27T15:28:20","date_gmt":"2026-01-27T14:28:20","guid":{"rendered":"https:\/\/www.emoji.com\/?p=89209"},"modified":"2026-01-27T15:28:42","modified_gmt":"2026-01-27T14:28:42","slug":"emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide","status":"publish","type":"post","link":"https:\/\/www.emoji.com\/de\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\/","title":{"rendered":"emoji\u00ae \u2013 The Iconic Brand Powers Vual\u00e1 Sorpresa Collectible Promotion Nationwide"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]\n<div data-google-query-id=\"CKywrqDdl4QDFWCyywEdHIwK_Q\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<p><strong>HAMBURG, Germany \u2013 January 27th, 2026<\/strong>\u00a0\u2014\u00a0emoji\u00ae \u2013 The Iconic Brand\u00a0is bringing its universal visual language to one of Mexico\u2019s most beloved promotional platforms through a new partnership with\u00a0Vual\u00e1. This alliance will launch a special collectible series featuring original designs from\u00a0the emoji\u00ae brand\u00a0within the iconic\u00a0\u201cVual\u00e1 Sorpresa\u201d program. The collaboration infuses the\u00a0universal appeal and instant recognition\u00a0of\u00a0the emoji\u00ae brand\u00a0into the platform\u2019s proven formula of national reach and deep community loyalty, creating an unprecedented collectible experience.<\/p>\n<p>&nbsp;<\/p>\n<p>Launching immediately at\u00a0over 126,000 retail points across Mexico, the promotion features an exclusive collection of\u00a050+ surprise items\u00a0featuring original designs from\u00a0<em>the emoji\u00ae brand<\/em>, tucked inside Vual\u00e1\u2019s classic chocolate, vanilla, and \u201ccajeta\u201d croissants.<\/p>\n<p>&nbsp;<\/p>\n<p>Engineered for mass joy, this initiative fuses our universal visual language with Vual\u00e1\u2019s unparalleled platform, creating a seamless, nationwide experience of surprise and collectibility designed to resonate with millions.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis partnership with Vual\u00e1 represents the perfect synergy of brand expression and mass engagement,\u201d said Paulina P\u00e9rez, Vice President of Licensing and Operations at the emoji company. \u201cWe\u2019re thrilled to see our visual language become part of such an iconic and far-reaching\u00a0cultural phenomenon\u00a0in Mexico, creating moments of fun that everyone can share.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cPartnering with a global brand like emoji\u00ae is a powerful affirmation of what the Vual\u00e1 Sorpresa platform has become,\u201d\u00a0said\u00a0El T\u00edo Vual\u00e1, the official voice of the collectible phenomenon.\u00a0\u201cOur fans always pick up on the big moments before anyone else, and this collaboration brings innovation at a scale that truly matches their passion. By integrating the world\u2019s most universal symbols of expression into our collectible universe, we\u2019re elevating the surprise experience and redefining what a promotional campaign can achieve.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>The\u00a0emoji\u00ae brand x Vual\u00e1 Sorpresa\u00a0collectibles are\u00a0now available\u00a0wherever Vual\u00e1 products are sold.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<p><a href=\"https:\/\/www.licensingmagazine.com\/2026\/01\/27\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\/\">source\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;81588&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;81581&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;] HAMBURG, Germany \u2013 January 27th, 2026\u00a0\u2014\u00a0emoji\u00ae \u2013 The Iconic Brand\u00a0is bringing its universal visual language to one of Mexico\u2019s most beloved promotional platforms through a new partnership with\u00a0Vual\u00e1. This alliance will launch a special collectible series featuring original designs from\u00a0the emoji\u00ae brand\u00a0within the iconic\u00a0\u201cVual\u00e1 Sorpresa\u201d program. The collaboration infuses the\u00a0universal appeal and instant recognition\u00a0of\u00a0the emoji\u00ae brand\u00a0into the platform\u2019s proven formula of national reach and deep community loyalty, creating an unprecedented collectible experience. &nbsp; Launching immediately at\u00a0over 126,000 retail points across Mexico, the promotion features an exclusive collection of\u00a050+ surprise items\u00a0featuring original designs from\u00a0the emoji\u00ae brand, tucked inside Vual\u00e1\u2019s classic chocolate, vanilla, and \u201ccajeta\u201d croissants. &nbsp; Engineered for mass joy, this initiative fuses our universal visual language with Vual\u00e1\u2019s unparalleled platform, creating a seamless, nationwide experience of surprise and collectibility designed to resonate with millions. &nbsp; \u201cThis partnership with Vual\u00e1 represents the perfect synergy of brand expression and mass engagement,\u201d said Paulina P\u00e9rez, Vice President of Licensing and Operations at the emoji company. \u201cWe\u2019re thrilled to see our visual language become part of such an iconic and far-reaching\u00a0cultural phenomenon\u00a0in Mexico, creating moments of fun that everyone can share. &nbsp; \u201cPartnering with a global brand like emoji\u00ae is a powerful affirmation of what the Vual\u00e1 Sorpresa platform has become,\u201d\u00a0said\u00a0El T\u00edo Vual\u00e1, the official voice of the collectible phenomenon.\u00a0\u201cOur fans always pick up on the big moments before anyone else, and this collaboration brings innovation at a scale that truly matches their passion. By integrating the world\u2019s most universal symbols of expression into our collectible universe, we\u2019re elevating the surprise experience and redefining what a promotional campaign can achieve.\u201d \u00a0 The\u00a0emoji\u00ae brand x Vual\u00e1 Sorpresa\u00a0collectibles are\u00a0now available\u00a0wherever Vual\u00e1 products are sold. &nbsp; \u00a0 \u00a0 source\u00a0 &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;81588&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;81581&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":13,"featured_media":89210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[125],"class_list":["post-89209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-162","tag-b2b-2","entry","post-inner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>emoji\u00ae \u2013 The Iconic Brand Powers Vual\u00e1 Sorpresa Collectible Promotion Nationwide - emoji\u00ae \u2013 The Iconic Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emoji.com\/de\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"emoji\u00ae \u2013 The Iconic Brand Powers Vual\u00e1 Sorpresa Collectible Promotion Nationwide\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8220;&#8220;] HAMBURG, Germany \u2013 January 27th, 2026\u00a0\u2014\u00a0emoji\u00ae \u2013 The Iconic Brand\u00a0is bringing its universal visual language to one of Mexico\u2019s most beloved promotional platforms through a new partnership with\u00a0Vual\u00e1. This alliance will launch a special collectible series featuring original designs from\u00a0the emoji\u00ae brand\u00a0within the iconic\u00a0\u201cVual\u00e1 Sorpresa\u201d program. The collaboration infuses the\u00a0universal appeal and instant recognition\u00a0of\u00a0the emoji\u00ae brand\u00a0into the platform\u2019s proven formula of national reach and deep community loyalty, creating an unprecedented collectible experience. &nbsp; Launching immediately at\u00a0over 126,000 retail points across Mexico, the promotion features an exclusive collection of\u00a050+ surprise items\u00a0featuring original designs from\u00a0the emoji\u00ae brand, tucked inside Vual\u00e1\u2019s classic chocolate, vanilla, and \u201ccajeta\u201d croissants. &nbsp; Engineered for mass joy, this initiative fuses our universal visual language with Vual\u00e1\u2019s unparalleled platform, creating a seamless, nationwide experience of surprise and collectibility designed to resonate with millions. &nbsp; \u201cThis partnership with Vual\u00e1 represents the perfect synergy of brand expression and mass engagement,\u201d said Paulina P\u00e9rez, Vice President of Licensing and Operations at the emoji company. \u201cWe\u2019re thrilled to see our visual language become part of such an iconic and far-reaching\u00a0cultural phenomenon\u00a0in Mexico, creating moments of fun that everyone can share. &nbsp; \u201cPartnering with a global brand like emoji\u00ae is a powerful affirmation of what the Vual\u00e1 Sorpresa platform has become,\u201d\u00a0said\u00a0El T\u00edo Vual\u00e1, the official voice of the collectible phenomenon.\u00a0\u201cOur fans always pick up on the big moments before anyone else, and this collaboration brings innovation at a scale that truly matches their passion. By integrating the world\u2019s most universal symbols of expression into our collectible universe, we\u2019re elevating the surprise experience and redefining what a promotional campaign can achieve.\u201d \u00a0 The\u00a0emoji\u00ae brand x Vual\u00e1 Sorpresa\u00a0collectibles are\u00a0now available\u00a0wherever Vual\u00e1 products are sold. &nbsp; \u00a0 \u00a0 source\u00a0 &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;81588&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;81581&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emoji.com\/de\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\/\" \/>\n<meta property=\"og:site_name\" content=\"emoji\u00ae \u2013 The Iconic Brand\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T14:28:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T14:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emoji.com\/wp-content\/uploads\/2026\/01\/Vuala-1-press-release_website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\\\/\"},\"author\":{\"name\":\"Liz\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/#\\\/schema\\\/person\\\/5b43a6503935005f0e2ff09a98599af9\"},\"headline\":\"emoji\u00ae \u2013 The Iconic Brand Powers Vual\u00e1 Sorpresa Collectible Promotion Nationwide\",\"datePublished\":\"2026-01-27T14:28:20+00:00\",\"dateModified\":\"2026-01-27T14:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\\\/\"},\"wordCount\":360,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emoji.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Vuala-1-press-release_website.jpg\",\"keywords\":[\"B2B\"],\"articleSection\":[\"2026\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\\\/\",\"url\":\"https:\\\/\\\/www.emoji.com\\\/de\\\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\\\/\",\"name\":\"emoji\u00ae \u2013 The Iconic Brand Powers Vual\u00e1 Sorpresa Collectible Promotion Nationwide - 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emoji\u00ae \u2013 The Iconic Brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emoji.com\/de\/emoji-the-iconic-brand-powers-vuala-sorpresa-collectible-promotion-nationwide\/","og_locale":"de_DE","og_type":"article","og_title":"emoji\u00ae \u2013 The Iconic Brand Powers Vual\u00e1 Sorpresa Collectible Promotion Nationwide","og_description":"[vc_row][vc_column][vc_column_text css=&#8220;&#8220;] HAMBURG, Germany \u2013 January 27th, 2026\u00a0\u2014\u00a0emoji\u00ae \u2013 The Iconic Brand\u00a0is bringing its universal visual language to one of Mexico\u2019s most beloved promotional platforms through a new partnership with\u00a0Vual\u00e1. This alliance will launch a special collectible series featuring original designs from\u00a0the emoji\u00ae brand\u00a0within the iconic\u00a0\u201cVual\u00e1 Sorpresa\u201d program. The collaboration infuses the\u00a0universal appeal and instant recognition\u00a0of\u00a0the emoji\u00ae brand\u00a0into the platform\u2019s proven formula of national reach and deep community loyalty, creating an unprecedented collectible experience. &nbsp; Launching immediately at\u00a0over 126,000 retail points across Mexico, the promotion features an exclusive collection of\u00a050+ surprise items\u00a0featuring original designs from\u00a0the emoji\u00ae brand, tucked inside Vual\u00e1\u2019s classic chocolate, vanilla, and \u201ccajeta\u201d croissants. &nbsp; Engineered for mass joy, this initiative fuses our universal visual language with Vual\u00e1\u2019s unparalleled platform, creating a seamless, nationwide experience of surprise and collectibility designed to resonate with millions. &nbsp; \u201cThis partnership with Vual\u00e1 represents the perfect synergy of brand expression and mass engagement,\u201d said Paulina P\u00e9rez, Vice President of Licensing and Operations at the emoji company. \u201cWe\u2019re thrilled to see our visual language become part of such an iconic and far-reaching\u00a0cultural phenomenon\u00a0in Mexico, creating moments of fun that everyone can share. &nbsp; \u201cPartnering with a global brand like emoji\u00ae is a powerful affirmation of what the Vual\u00e1 Sorpresa platform has become,\u201d\u00a0said\u00a0El T\u00edo Vual\u00e1, the official voice of the collectible phenomenon.\u00a0\u201cOur fans always pick up on the big moments before anyone else, and this collaboration brings innovation at a scale that truly matches their passion. 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