{"version":"1.0","provider_name":"emoji\u00ae \u2013 The Iconic Brand","provider_url":"https:\/\/www.emoji.com\/de\/","author_name":"Liz","author_url":"https:\/\/www.emoji.com\/de\/author\/lizzz\/","title":"Licensing\u2019s Impact on World Emoji Day","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"WdkiQIEXT9\"><a href=\"https:\/\/www.emoji.com\/de\/licensings-impact-on-world-emoji-day\/\">Licensing\u2019s Impact on World Emoji Day<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.emoji.com\/de\/licensings-impact-on-world-emoji-day\/embed\/#?secret=WdkiQIEXT9\" width=\"600\" height=\"338\" title=\"&#8222;Licensing\u2019s Impact on World Emoji Day&#8220; &#8211; emoji\u00ae \u2013 The Iconic Brand\" data-secret=\"WdkiQIEXT9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.emoji.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.emoji.com\/wp-content\/uploads\/2026\/03\/emoji_day_2026.jpg","thumbnail_width":800,"thumbnail_height":500,"description":"[vc_row][vc_column][vc_column_text css=&#8220;&#8220;] World Emoji Day falls on July 17. The emoji company looks ahead to the social media holiday with a robust brand licensing rollout. Most people view emojis as simple icons on their phones, but over the years, they have become much more. They have transformed the way people communicate by shaping language, reflecting everyday culture and enabling people to express tone, humor and emotions with greater clarity. They also bridge gaps between languages, cultures and generations, fostering more connections and bringing people from around the world closer together. That is why Emoji Day holds such significance. &nbsp; Originally created in 2014 and celebrated on July 17 (the day displayed on the \u201ccalendar\u201d emoji on iPhones), the emoji company \u2013 exclusive owner and holder of the globally protected and registered emoji brand trademark that licenses its IP rights, the brand and its proprietary, branded emoji brand icons \u2013 and Emojipedia \u2013 a separate entity that serves as an online encyclopedia dedicated to documenting the meanings, usage and designs of emoji characters \u2013 contribute to the day\u2019s celebration through a diverse range of licensed physical and digital products, retail programs, entertainment, immersive experiences, new emoji debuts and award nights. &nbsp; \u201cThrough licensing, Emoji Day turns into a truly worldwide celebration,\u201d says Marco H\u00fcsges, chief executive officer, emoji company. \u201cIt comes to life simultaneously across continents, categories and consumer touchpoints, and it allows the emoji company to remain culturally relevant on a local level, while maintaining a strong and consistent global brand.\u201d &nbsp; Amplifying Emoji Day With Licensing The emoji company will be extending the festivities well beyond a single day through licensing strategies such as brand takeovers, food and beverage items, digital celebrations on multiple social platforms, product collaborations and more. For instance, an eye-catching licensed collaboration (exclusive to the Chinese territory) the emoji company produced in 2025 was with the confectionary brand Trolli. Together, they combined the flavors of summer and emoji characters into a unique mango-flavored treat. &nbsp; \u201cWe activate our global licensing network around Emoji Day and use it as a catalyst for initiatives that continue throughout the year rather than limiting it to a single moment,\u201d says H\u00fcsges. &nbsp; Alongside strategic branding endeavors, partnerships across various licensing categories \u2013 toys and games, collectibles, fashion, home textiles, publishing and stationery and audio entertainment \u2013 help make the day that much more memorable. The company\u2019s alliance with Crypto Blockchain Industries (CBI) brings up the emoji Marble Dash Skilled Game for Mobile and PC platforms while other collaborations led to the creation of the official emoji brand My Play Watch and allow kids and families to celebrate in the interactive, educational space. emoji company\u2019s global collaboration with Elegoo will expand the company\u2019s and Emoji Day\u2019s presence in the 3D printing and maker space and give people an opportunity to join the festivities through technology and creativity. Other activations from the emoji company this year will include personal care promotions in Mexico and a quick-service restaurants (QSR) burger program in the Nordics, with more partners to be revealed. &nbsp; Emojipedia will celebrate Emoji Day by hosting the annual World Emoji Awards on July 17. These awards honor some of the most popular, anticipated and significant emojis, with winners often selected through public voting on X. Last year, the \u201cFace with Bags Under Eyes\u201d \ud83e\udee9 (represents an exhausted, cynical, or &#8222;too tired to fight&#8220; reaction) was recognized as the Most Popular New Emoji and the \u201cMelting Face\u201d \ud83e\udee0 took the Lifetime Achievement Award home. &nbsp; A Celebration That Doesn\u2019t End Though Emoji Day is a few months away, licensing allows people to cherish emojis, the connections they bring year and Emoji Day year round. A place people can go to celebrate is the recently opened emojiPlanet by the emoji company, an immersive family entertainment arcade experience based in Vancouver, Canada. &nbsp; \u201cVancouver is a globally connected, family-oriented city with a strong entertainment culture,\u201d says H\u00fcsges. \u201cIt reflects the inclusive and international mindset of the emoji company brand and provides an ideal environment to launch and scale immersive entertainment experiences. It also helps maintain the awareness for emoji as a global lifestyle, entertainment and experiential brand.\u201d &nbsp; This experience combines arcade gaming, play and branded merchandise in a family-friendly, culturally relevant environment that encourages movement. It also translates the emotional language of emoji brand icons into physical spaces and real-world interaction. But one does not have to be in Vancouver to enjoy emojiPlanet. More locations have already been signed and will be launched throughout the next 12 months. &nbsp; After emojiPlanet, the emoji company aims to develop an emojiland, an indoor and outdoor park experience featuring rides, carousels, climbing walls, interactive play areas and shared activities designed to bring generations together. It is set to be made from various partnerships that would enhance emojis themselves and extend the celebration of Emoji Day even further. \u00a0 source\u00a0 &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;81588&#8243; img_size=&#8220;full&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;81581&#8243; img_size=&#8220;full&#8220;][\/vc_column][\/vc_row]"}