The emoji Company Appoints Cronus Global to Represent Iconic Brand in US & Canada Ahead of Licensing Expo 2024

The emoji company GmbH, owner of the globally recognized emoji® brand, announces the appointment of Cronus Global, as its exclusive licensing agency for the United States and Canada. In this new position, Cronus Global will use its expertise to drive the expansion of the emoji® brand via licensing, partnerships, and collaborations across a diverse array of consumer products and experiences in the lifestyle and food & beverage categories. The announcement comes in advance of Licensing Expo 2024, the largest global brand licensing trade show, in which Cronus Global plans to showcase emoji®-The Iconic Brand in its booth #E196.

Expo attendees are invited to visit the emoji®- brand themed lounge within the Cronus Global booth to learn more about emoji® – The Iconic Brand. Visitors will be treated to a relaxing seating area decked out with pillow versions of the famous and proprietary emoji® brand icons like Sunglass-Face, Monkey, and of course, the Poo®while being entertained with the emoji® brand video shorts.

“We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” says Marco Huesges, CEO and Founder of the emoji company GmbH. “Together, we aim to further cultivate the presence of the emoji® brand in the US and Canada and connect with consumers in a unique and organic way through a blend of licensing, partnerships, and collaboration initiatives.

With over 25,000 emoji® brand icons and designs, emoji® – The Iconic Brand has emerged as a social phenomenon, revolutionizing communication, and expression throughout the world. The emoji company continues to evolve and innovate its vast library of emoji® brand icons and to focus on the development of new emoji®brand-themed style guides to reflect contemporary trends and capture cultural moments.

„The emoji® brand has become a universal means of expression, transcending language barriers and resonating with people of all ages and backgrounds,” says Kristin Calzada, President of Cronus Global. “Through strategic licensing programs, collaborations and partnership efforts, we intend to amplify the reach of this iconic brand to further engage consumers across the US and Canada.”

With this new appointment, the emoji company and Cronus Global are poised to capitalize on the emoji® brand’s enduring popularity and broad consumer appeal.

To learn more about licensing, collaboration or partnership opportunities with emoji®-The Iconic Brand in the US and Canada, contact your Cronus Global representative at or connect through the Licensing Expo platform. Make sure to visit Cronus Global’s booth #E196 at Licensing Expo 2024 to experience the emoji® brand lounge and to receive the latest emoji® brand updates.